Chris George, Big Fish Games
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February 13, 2017 Gummy Drop! Success: The Secret Ingredient Chris George, General Manager 3 rd Party Free-to-Play
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Transcript of Chris George, Big Fish Games
February 13, 2017
Gummy Drop! Success: The Secret Ingredient
Chris George, General Manager 3rd Party Free-to-Play
Agenda
o A little about Big Fish Games
o Gummy Drop! Success: The Numbers
o Gummy Drop! Success: The Recipe
oThe Secret Ingredient o How to partner with Big Fish
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History of Success with Premium Games
Big Fish Games
o We’ve distributed over 2.5 billion games since our founding in 2002, focusing first on premium games: o Mystery Case Files o Grim Tales o Dark Parables o Lifeline
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Big Fish has been in Mobile Free-to-Play since 2012
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o Currently looking to partner with developers on mid-core and casual free-to-play content!
Big Fish has been in Mobile Free-to-Play since 2012
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o Currently looking to partner with developers on mid-core and casual free-to-play content!
Gummy Drop! Success
Background
Gummy Drop!
o Developed by Studio Game Forest o Published by Big Fish Games o Soft launched in June 2014 o Worldwide launched in September 2014 o Still going strong!
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Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
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Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
Top 10 Grossing in 124 countries
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Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
Top 10 Grossing in 124 countries
Top 5 Grossing in 101 countries
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Number of Countries with Top Grossing Ranks
Gummy Drop!
Top 100 Grossing in 146 countries
Top 10 Grossing in 124 countries
Top 5 Grossing in 101 countries
#1 Top Grossing in 38 countries
10 Big Fish Confidential
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Gummy Drop! SuccessThe Recipe
The Recipe
Gummy Drop! Success
13World-Class Developer
The Recipe
Gummy Drop! Success
World-Class Developer o Experienced - Studio Game Forest has been making
games since 2005 oDeveloped over 30 premium titles including the
7 Wonders match 3 franchise (5 installments) o Passionate o Determined o Collaborative o Creative
o Currently looking for a talented game designer: [email protected]
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The Recipe
Gummy Drop! Success
15World-Class Developer
Focus
The Recipe
Gummy Drop! Success
Focus o We allow developers to focus on what
they do best: making great games o Big Fish takes care of the rest:
Marketing, Analytics, QA, Production help, Engineering
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The Recipe
Gummy Drop! Success
17World-Class Developer
Focus
Installs
The Recipe
Gummy Drop! Success
Installs o The greatest game ever is nothing without
installs, and the greatest marketing team is nothing without a great game
o Have a plan: o Featuring o Cross-Marketing o Paid Marketing
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The Recipe
Gummy Drop! Success
Big Fish has paid for 20M installs
of Gummy Drop!
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The Recipe
Gummy Drop! Success
20World-Class Developer
Focus
Installs
Communication
The Recipe
Gummy Drop! Success
Communication & Collaboration o Daily communication o In-person visits
o We’ve actually met the Gummy Drop! team in person 10 times in 2.5 years
o Exchange ideas and brainstorming o English helps
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The Recipe
Gummy Drop! Success
22World-Class Developer
Focus
Installs
Communication
Content
The Recipe
Gummy Drop! Success
Content o New cities get released every 2 - 3 weeks o Each city has about 190 levels o Almost 50 cities o Over 9,000 levels
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The Recipe
Gummy Drop! Success
24World-Class Developer
Focus
Installs
Communication
Content
Luck
The Recipe
Gummy Drop! Success
Luck
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The Recipe
Gummy Drop! Success
Luck
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“It may be lucky, but it’s not an
accident.” ~Chris Sacca
The Secret IngredientGummy Drop!
We didn’t proceed directly from Premium to hit game
Free-to-Play is a Process
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Before Gummy Drop! there was Zombie! Zombie! Zombie!
Free-to-Play is a Process
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Zombie! Zombie! Zombie!
A strong start… o Launched in October 2013 o Great featuring o Over 500,000 installs in the first 2 months
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Zombie! Zombie! Zombie!
…but not where we wanted to finish o ~$38k revenue o ~$0.63 per download o Removed from sale in May 2014 o Big Fish had over six figures in losses
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The Secret Ingredient
A Great Publisher-Developer Relationship o Without a great publisher-developer relationship Gummy
Drop! would have never happened o There are some publishers who, given Zombie’s
performance, would have chosen to end the partnership o Publishing with Big Fish is not a transaction o We don’t evaluate a developer on a specific game – we
ask ourselves whether we can make a hit game together o If the answer is yes…
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More Games
o …we make more games! o Currently we are working with Studio Game
Forest to develop 3 new games
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o World-class developer with Mid-Core or Casual content
o Passionate about games o Collaborative
How you can work with Big Fish
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