Chris Ellis - Group Digital Marketing Manager, Belron
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Digital Marketing - are we staring into the Abyss?
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Transcript of Chris Ellis - Group Digital Marketing Manager, Belron
Digital Marketing - are we staring into the Abyss?
Most digital marketing does not work
“Some clients are looking at whether they have over-invested in some new media
alternatives.”Sir Martin Sorrell, CEO, WPP
Reported in Marketing Week
Solutions?
NativeContent marketing
TV becomes the format, not the deviceMobile first
Advanced TV
Marketing needs TV to be effectiveTV is becoming more difficultDigital is not filling the gapErgo, we are in the …..
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