An campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication

This is a campaign because they have used synergy to combine different uses of media sources to promote their single “Ayo” first leading up to their album “Fan of a Fan”

"Ayo" was written by Chris Brown and Tyga (real name Michael Stevenson) together with the track's producers Nic Nac (real name Nicholas Balding) and Mark Kragen.On November 14, 2014 Tyga announced via Twitter that the lead single from his and Brown's long-awaited Fan of a Fan: The Album would be released in one week. The single was expected to be "Nothin Like Me" featuring Ty Dolla $ign and produced by DJ Mustard, but the album was delayed and the decision was made to release "Ayo" as the lead single instead

Website For Album

The album has a website as well as a link for the official website for Chris Brown.

Chris Brown Video

The video for their single Ayo provides entertainment and also makes the album more desirable as it looks more commercial.

The album debuted at number seven on the Billboard 200, selling 67,000 copies in the United States. In its second week, the album dropped to number 24 on the Billboard 200, selling 22,000 copies in the United States. In its third week, the album dropped to number 25 on the US Billboard 200, selling 15,000 more copies bringing its total sales to 104,000 copies by that time