Chris Bowser Tips To Help With Amazon Brand Rating And Re-view Strategy

Index

•Introduction•Tips For Resellers•Tips For Private Sellers•Amazon Requirements•Conclusion •Visit Our Sites

Introduction

•Amazon recently announced new restrictions for

third-party sellers who sell major brands on the

platform, dubbed as Brand rating.

•In order to sell some top brands such as Adidas on

Amazon marketplace.

•Sellers must pay an extremely high fee to get

approval to list these branded goods.

•Amazon introduced the new regulations to boost consumer confidence

and tighten restrictions on who is selling top brands on Amazon, after a

number of counterfeit items appeared on the marketplace.

Tips For Resellers•Supply the requested documentation and es-calate if necessary, if amazon gates you out of your own brand•Registering with Brand Registry will definitely help.•Get your brand trademarked.•Request Brand Rating from Amazon.•Provide your authorized resellers with letters of authorization.

Tips For Private Sellers

•Not receiving a gated brand notification does not mean

you are exempt.Amazon often sends out their

notifications and takes action in waves.

• They scale these changes as they have a lot of sellers.

•Listing your ‘new’ items as ‘used’ or ‘collectible’ to try to

get around brand rating does not help, neither does

bundling restricted brands with non-restricted brands to

try to get around brand rating.

Tips for Private Sellers 

•Listing restricted brands without authorization by

omitting the brand name from the listing.

•Buying inventory from other Amazon sellers who

have been gated out of selling with the intention of

selling it on Amazon will not help.

•Amazon does not want inventory for which there

isn’t adequate documentation to get approval.

Tips For Private Sellers

•Be diligent with your suppliers.

•To see if you are authorized to sell on Amazon check

your wholesale agreements.

•Speak to your suppliers about getting a letter of

authorization from the brand owner to sell on

Amazon.

•These are the strategy reviews of Chris Bowser for

private sellers.

Amazon Requirements

•Amazon will require sellers to provide a written

release to sell a brand’s products.

•Experts speculate they probably won’t pay attention

to the brand’s selling platform restrictions. 

•The many businesses that shop around for

liquidation and clearance sales and turn around and

sell items for higher prices on Amazon.

Conclusion

•Now have to consider what happens if the e-retailer

only allows listings that come from authorized resellers.

•Brands will benefit most from this change, but honest

big resellers and distributors may also come out fine.

•After paying fees and applying to pass through the

brand gate.

•Smaller amazon sellers, if they can’t afford to stock

branded products, may want to keep a strategic mindset.

• Then consider going into private labeling or expand into

other selling platforms.

•More about this can be learnt from Chris Bowser through

his Online auction learning center with his

amazon FBA workshops and seminars.

Visit Our Sites

http://fbastores.com https://about.me/chrisbowser http://chrisbowser.comwww.fbalearningcenter.comhttps://chrisbowserblog.wordpress.-com/

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