CHRIE Communiqué 1January 2020

CHRIE

January 2020 Volume 37 • Number 1

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ReflectionsJeff Beck is President of ICHRIE and Associate Professor at Michicgan State University.

International Council on Hotel, Restaurant, & Institutional Education • 2810 N. Parham Road, Suite 230 • Richmond, Virginia USA 23294Telephone: 01 (804) 346-4800 • Fax: 01 (804) 346-5009 • chrie@chrie.org • www.chrie.org

~~ Join Us for the 2020 Annual ICHRIE Conference in Phoenix, Arizona| 22-24 July ~~

Setting the Table for Soulful Hospitality!Joy Dickerson is Vice President of ICHRIE and Associate Professor at The Culinary Institite of America.

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As I write this, I am fast forwarding to my New Year’s resolutions.

Do you make them? Every year, I come up with one or two. Usually, my resolutions would make me “better”. Several times, I have vowed to exercise, join a gym (which for those who know me, this is funny). Sometimes, I have resolved to eat healthier or work less. But by the end of January, my resolutions are often a distant memory. And even though I don’t always stick to my resolutions every year, I continue to make them because it allows me to recognize that I definitely have things I should be doing “better” in my life, for a better life.

This year, after reading and now teaching from the Danny Meyer book, “Setting the Table,” my New Year’s resolution is to consciously practice hospitality every day—actually, to practice “soulful hospitality” every day. Meyer contends that creating the feeling of warmth, welcome, connectedness and comfort all around us is the essence of true hospitality; he believes it is paramount to both organizational and personal success. And, he further maintains that hospitality and service are not the same—service is something you do to or for someone, but hospitality is something you provide with someone. So, soulful hospitality is all about connecting with others, accommodating needs other than our own, and providing an infectious optimism and joy for the tasks and decisions of everyday life. Maybe it begins with a simple kindness, for which you expect no reciprocation. Or maybe it starts with an authentic expression of gratitude. Or maybe it’s about truly listening to a student or a colleague or a significant

Happy 2020 to all our members of ICHRIE as we start the third decade of the new millennium. Here’s hoping

that you all experienced a restful and wonderful holiday. As the famous poet T.S. Eliot wrote in Little Giddings, “Last year’s words belong to last year’s language, and next year’s words await another voice.” With that in mind, let’s reflect on 2019 and look ahead to 2020.

What have been our successes in 2019? The ICHRIE board and staff has been successful in achieving many of the recommendations of the Comprehensive Organizational Review (COR). We have developed a process for professionalizing the onboarding of new board members. We have reached to a number of industry trade associations and continue to do so; we seek educational, research, and student placement opportunities, representing our organizational members. Anders Justenlund, our Director of Marketing wrote a promotional placement for the USA Today special edition on hospitality education. The Director of Conferences, Alleah Crawford and her committee, along with a major effort by Steve Hood, our Industry Relations representative, delivered a conference in New Orleans that embraced COR recommendations eight and nine. The reconstitution of the Eta Sigma Delta Board of Governors has led to some wonderful changes; as I mentioned in last month’s article, the attendance at the annual breakfast at the NY Hotel experience was fifty percent larger than prior years. Finally, looking ahead to ICHRIE’s 75th anniversary, a committee headed by Mary Jo Dolasinski of DePaul University, has been formed to celebrate our important milestone in 2021.

2 CHRIE Communiqué January 2020

Perceived ValueKathy McCarty, Chief Executive Officer, International CHRIE

CHRIE Communiqué

(USPS) 734-430 (ISSN) 1042-5918is published monthly by

the International Council on Hotel, Restaurant and Institutional

Education, at 2810 North Parham Road, Suite 230,

Richmond, Virginia USA 23294. Telephone 01.804.346.4800

FAX 01.804.346.5009Email: publications@chrie.org

www.chrie.org

Membership in ICHRIE includes a subscription to CHRIE Communiqué. Nonmember subscriptions are US $65

US$75 in CanadaUS $85 Internationally.

Publisher: Kathy McCarty

© 2020 International Council onHotel, Restaurant and Institutional Education

We are pleased to recognize the following ICHRIE members for

exceptional contributions:

International CHRIE Partners 2020

American Hotel & Lodging Educational Institute

Cornell University Cvent

Johnson & Wales UniversityKnowledge Matters

HcareersPenn State University

STR

www.chrie.org

With the arrival of 2020, we’re taking a new look at ICHRIE operations to make sure things are operating with optimum efficiency. Over the years, we’ve put systems in place that have worked quite well but as any efficiency expert will tell you, just because it worked ten years ago doesn’t mean it works now.

Just think about the difference twenty years has made in how we operate at work. We have new technologies and innovations with which to work and stay connected—faster computers, electronic work pads, online social networking groups, smart phone apps and QR codes to name just a few. Things we couldn’t even fathom twenty years ago are now commonplace.

The latest technologies our children now take for granted as a way of everyday life have made a huge impact on the way we live and work. Most people working today would likely put the Internet and smart phones pretty high up on our list of life-changing discoveries. The same cannot be said for centenarians. One poll commissioned by United Healthcare Medicare and Retirement showed that although people 100 or older have lived through two world wars, witnessed the advent of space exploration and the birth of the Internet, 44 percent said the one innovation that made the biggest impact on their lives was the electric refrigerator followed by color television. The Internet and smart phones were much lower on the list.

As we look at ICHRIE operations and how we can increase/improve member benefits, we are faced with a similar challenge—our membership is made up of an extremely diverse population representing multiple generation spans. Perceived value is relative and our analyses must take that into consideration.

We’ve added many new things over the past few years to the list of ICHRIE benefits—the ICHRIE Johnson & Wales Case Study Competition, the STR data partnership, the Knowledge Matters simulation competitions, the Journal of Hospitality & Tourism Cases e-journal, the ICHRIE Research Reports and the Hcareers talent and career management partnership.

We need to make sure that the operational systems in place support both ongoing and any new initiatives. It takes time and financial resources to upgrade systems, but it is a changing world out there and we have to adapt to the changing technologies and new innovations. With a diverse, multi-generational membership we need to be doing the right things in the right way.

Over the next few months we will be asking you—the member—to give us input on and ideas for how we can make your ICHRIE membership have more meaningful value. When you get a request to complete an ICHRIE survey, please take a few minutes to complete it. We’ll try to construct the survey instruments so you can complete them in just a few minutes. Your responses are critical in our analyses of ICHRIE products, services and operations. I thank you in advance for your willingness to help as we try to improve perceived value.

CHRIE Communiqué 3January 2020

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A Look Ahead: Officer Positions for 2021Chris Roberts is Immediate Past President of ICHRIE & Professor at DePaul University.

Notes & News from the Board

We recently finished voting for the open 2020 ICHRIE board of director

positions during November-December 2019. Thank you for voting and thank you to all of those members that were on the slate. It takes courage, certainly, to place one’s name forward for consideration. Their willingness to serve in these voluntary leadership positions is highly valued. While it can be time consuming and at times challenging to wrestle with ICHRIE ongoing issues and concerns, it can also be very rewarding to know that you have contributed to solutions that help all of our members.

I want to suggest that you think of offering yourself for leadership service starting in 2021 (next year). We will have five (5) open board positions. Hopefully, one or more will be of interest and fit you well. We will be looking for the following: Vice President, Secretary, Director of Education, Director of Marketing, and Director of Networking.

There are minimum requirements for these positions. All candidates must have been a member of ICHRIE for a minimum of three years. For VP or Secretary, candidates must have served as a member of the ICHRIE Board or as federation officer. For Director positions, candidates must have served as a member of an ICHRIE committee or as federation officer.

Vice President. The VP position is a three-year commitment and is a member of the Executive Committee. The elected individual would serve the first year as VP, the second year as ICHRIE President, and the third year as Immediate Past President (IPP). The VP chairs the Strategic Planning Committee and serves as liaison with the Eta Sigma Delta honor society. Candidates need to supply a letter of support from their institution of employment for a three-year commitment to attend at least four meetings a year (January, May, July, and November).

Secretary. The secretary is a two-year position and is a member of the Executive Committee. The secretary can be reelected for a second two-year term. In cooperation with ICHRIE staff, the Secretary will keep the minutes of all Board meetings, Executive Committee meetings, all business meetings of ICHRIE, and other ICHRIE records as appropriate. The Secretary chairs the Bylaws Committee consisting of six Federation Secretaries and Presidential appointees. Candidates need to supply a letter of

support from their institution of employment for a two-year commitment to attend at least four meetings a year (January, May, July, and November).

Education. The Director of Education is a two-year position and can be reelected for a second two-year term. The Director of Education chairs the Education Committee, which develops and drives educational initiatives. Sub committees of the Education Committee include the ICHRIE publications, and the Professional Development Committee. The Education Committee includes the six Federation Directors of Education, the Chair of the Professional Development Committee, and appointees of the President. Candidates need to supply a letter of support from their institution of employment for a two-year commitment to attend at least two meetings a year (January and July).

Marketing. In cooperation with ICHRIE staff, the Director of Marketing represents ICHRIE to outside associations, organizations, and governments, giving ICHRIE visibility and credibility within the global service industry, especially through use of our social media channels. This director chairs the Marketing Committee, which includes the six Federation Directors of Marketing and Presidential appointees. The Director of Marketing works cooperatively with all board members to generate promotional initiatives for ICHRIE. Candidates need to supply a letter of support from their institution of employment for a two-year commitment to attend at least two meetings a year (January and July).

Networking. The Director of Networking chairs the Networking Committee and the Special Interest Group (SIG) Council, which both operate to maximize member networking opportunities. The Networking Committee includes six Federation Directors of Networking, the ICHRIE Director of the Conference, the Chair of the SIG Council, and appointees of the President. Candidates need to supply a letter of support from their institution of employment for a two-year commitment to attend at least two meetings a year (January and July).

What does it take to be nominated? It’s very easy. Any colleague who is a member of ICHRIE can nominate you. Or, you can self-nominate. I just need your name and a brief mention as you why you might be great for the position. Send me this information to me via email c.roberts@depaul.edu or contact the ICHRIE office. I’ll take your nominations to the committee. That group will review the nominations and, during the spring of 2020, build the election slate for 2021. (The voting for the 2021 slate will be Nov-Dec, 2020.)

We have moved the entire nomination and election process earlier than before. This was done so that the newly

4 CHRIE Communiqué January 2020

Tis the Season for HospitalityJennifer Forney is President of NENA Federation of ICHRIE and Program Director at University of Pittsburgh at Bradford.

North East North American Federation News

Happy Holidays! I hope you sur-vived the end of the semester and finals week! The NENA Federation

Leadership team would like to send out the following reminders to make sure each member is updated with Federation news:

Please reach out to any of the NENA leadership team to get involved. • Strategic Planning • Scholarships • Education • Research • Conference & Events • Membership & Development

Our Regional Conference in Morgantown, WV will be here before we know it. The conference committee, AJ Aluri, and his team have an amazing program planned for our members. Conference registration is open and now that winter break has arrived, let’s get those sub-missions rolling! Thank you to everyone who signed up as a reviewer. Please see the links below:

Conference Registrationhttps://nena2020wvu.eventbrite.comSubmit Research via Easy Chairhttps://easychair.org/conferences/?conf=nenachrie20Review Submission Guidelines https://docs.google.com/document/d/1v7Ck8U0ocPiX0ttf_uqeGZE0jFkF5W6Rl8U-rt5f9uM/edit?usp=sharing

Legacy Lecturerhttps://forms.gle/PmKDJ8KtesrHXQdr7

When considering your nomination, your recommenda-tion should meet the following criteria: • Current or former NENA Federation Member. • Nominee has made contributions to advancing hospitality and tourism education and research in the NENA Federation, ICHRIE, and/ or industry.

I wish each of you a Happy Holiday & a Happy New Year! Remember this is a great time of year to share the Spirit of Hospitality! A smile, a hug, a handshake, a “thank you”, or “your welcome”, goes a long way and some-

times is just what someone needs! How are you going to show your #pineapplepassion this holiday season?

Please feel free to contact me directly at jlf128@pitt.edu with any comments, questions, or concerns. See you next year!

In Hospitality,

Jennifer ForneyNENA President

What are our priorities for 2020? This is an important year as we make amendments to our Bylaws, which are much needed. Thank you to Bill Frye for spearheading this effort. Similarly, based on a 2016 report commissioned by the ICHRIE Board and conducted by Fenich, Brown, and Cecil, the Board of Directors has approved Seattle, Vancouver, Minneapolis, and potentially another Canadian city as site options for the 2022 annual conference. The Board of Directors has been asked by the conference committee and the executive committee to consider an outside Site Selection company for assistance in choosing the best city for the 2022 conference. The board must work fast to make that happen; as John Wayne would say in the movie “The Cowboys” we are burning daylight. Finally, the COR recommended that a committee be formed to develop language that addresses the lack of performance by a Board member. While a committee has been formed, additional work must be accomplished by the end of 2020.

What else do we need to work on? Based on our priorities, ICHRIE members, board, and staff must work together to achieve these, along with other initiatives that come from the ICHRIE committees that work to sustain our Association. A more specific code of ethics, similar to the Academy of Management and other professional associations that have general principles similar to our own, should be crafted. These tenets, which include responsibility, integrity, and the respect for people’s rights and dignity should be consistent with the Mission, Vision, and Values of our organization. Vice President Joy Dickerson is working with the Strategic Planning Committee to address some of these issues.

One more thing – ICHRIE at 75 years. For 74 years, we have been the International Council of Hotel, Restaurant and Institutional Education (ICHRIE). For many, including our European members, the question of what ‘Institutional’ means as it relates to the hospitality industry is unclear or old fashioned. Further, our industry/academy has changed over the past 74 years to include private clubs,

Beck—continued from page 1

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CHRIE Communiqué 5January 2020

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Southeast, Central & South American Federation News

It’s a New Season!Ruth Smith is President of SECSA Federation of ICHRIE and Associate Pofessor at Bethune-Cookman University.

As we reminisce about the year be-hind us, we must acknowledge and thank each other for achieving suc-cess in 2019. We happily welcome

the year 2020 with much positivity, hope, and renewed success in higher education. Continuing the trend of SECSA member highlights, allow me to introduce Dr. Ho-wook “Sean” Chang:

SECSA Member Highlight – Dr. Howook “Sean” ChangDr. Howook “Sean” Chang is an Assistant Professor in the Chaplin School of Hospitality and Tourism Management at Florida International University.

Dr. Chang recently escorted a team of FIU students to the STR competition in New York. Students study and ana-lyze a comprehensive set of reports and various data sets from STR for a major metropolitan market that they have chosen to examine. Following, they presented their find-ings to a panel of senior-level industry judges at the Ja-cob K. Javits Convention Center in New York City, where HX: The Hotel Experience is held. His team spent months researching and analyzing the Ft. Lauderdale tourism market and presented their analysis at the competition. Neeti Ayare, Iseul “Chloe” Ko, Tianyu “Bell” Pan, and Xin “Ivy” Wang as a graduate team from FIU Chaplin School accomplished the incredible achievement of coming in second place – whoo hoo!

If you are doing great things, or have a colleague you feel should be recognized, please reach out and let us know!

5th Annual ICHRIE-SECSA Federation Conference—‘Passion and Spirit’

We excitedly anticipate your presence at our 5th Annual ICHRIE-SECSA Conference, Friday, February 28 – Saturday, February 29, 2020, the Hotel at Auburn University and Dixon Conference Center in Auburn, Alabama. In addi-tion to boasting a fantastic conference filled with pas-sion and spirit, the event will take place at a AAA Four Diamond property, located downtown Auburn; rich in history and steeped in natural charm! Our program will feature several key presenters and workshops in both Re-search and Pedagogy. Join Dr. James May, Faculty Fel-low for Innovation and Technology at Valencia College, for a hands-on, interactive session discussing a variety of FREE 21st Century teaching technologies and the Power Pedagogies that underscore their use. Not to be missed is Mr. Horst Schulze, consultant, and former Ritz Carlton

President. Mr. Horst Schulze is a legend and leader in the hotel world, whose teachings and vision has reshaped the concepts of service and hospitality across industries. Ms. Peggy Berg, founder and president of the Castell Project, Inc. for more than 20 years, will present: Promoting Fe-male Senior Leadership in the Hotel Industry.

Deadlines:Author per accepted abstract – January 19, 2020For all other attendees – February 09, 2020Final abstracts due – January 19, 2020For full details of the Call for Papers, visit: https://www.chrie.org/files/2020-SECSA-CallForPapers.pdf.

“Please visit our ‘One-Stop’ SECSA Conference 2020 Store online for all the information and resources you need to plan your conference visit successfully. The site includes information on conference registration, hotel reserva-tion, keynote speakers, location and directions, things to do in Auburn, Alabama, and more. One-Stop’ SECSA Conference 2020 store:https://smithr61.wixsite.com/secsaconference-2020.

SECSA HeatOur first publication of our quarterly newsletter SECSA Heat is available on the ICHRIE Federations—Southeast, Central & South American Federation website. Now ac-cepting submissions for our second edition.

Stay connected with the SECSA Federation and its mem-bers on LinkedIn and Facebook. LinkedIn group page: SECSA Federation and Facebook group page: SECSA Fed-eration of ICHRIE.

Thank you for the opportunity to serve you, and I ap-preciate any questions, concerns, or ideas that will ben-efit our growth and development. Have a great year in higher education!

Ruth Annette Smith, Ed. D

board members will learn of their election in January and thus have a bit more time to undergo orientation and prepare for their first board meeting in July. The newly elected can also attend scheduled board meetings prior to their investiture, if desired, so that they can monitor discussions as they prepare to take office. So, think about these positions and either nominate yourself or ask a colleague to do it for you. It just takes a quick note. You can write to me with any questions that you have at c.roberts@depaul.edu. Thank you for considering this rewarding opportunity to contribute to ICHRIE!

Roberts—continued from page 3

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STR’s “Certification in AdvancedHospitality and Tourism Analytics” (CAHTA)

A step above the popular CHIA certification, CAHTA is a comprehensive training program on hotel and tourism research projects with a focus on experiential learning and industry relevance.

The program is available globally to undergraduate students, graduate students and professors, and can be personalized to a geographic area, type of researchor the needs of a particular school or class.

Please contact sharecenter@str.com for more details.

CHRIE Communiqué 7January 2020

ESDEta Sigma DeltaFrom the desk of Ruth Lee O’Rourke

Chair of the ESD Board of Governors & Lecturer at James Madison University

New HorizonsAs we usher in a new year, the ESD Board of Governors have been hard at work with three New Initiatives for the spring 2020 semester. The creation of the inaugural ESD Newsletter has been sent out at the beginning of January. There is valuable information with spotlights one sponsors, faculty advisors, students and more! All active ESD chapters will receive the newsletter once a semester. We have a new sponsorship flyer that outlines the value proposition for industry to partner with ESD on future

student events. The third initiative is a new rubric for ESD faculty advisors to use as they work with their student leadership on submissions for Chapter of Distinction.

Thank you to the ESD Board of Governors for all you do!

Thank you Ruth

other. Or perhaps we choose to give someone the benefit of the doubt, even if we think they’re in the wrong. As stand-alone deeds, these are examples of service; but when we can genuinely connect with an individual from these acts, we set the table for soulful hospitality.

As I have reflected on this notion of “soulful hospitality”, it occurs to me that it IS something that I can practice without giving up by the end of January! It’s not hard, it doesn’t take a lot of extra energy, it costs nothing, it does not interrupt my daily routine, and it could have a positive impact on others. What it DOES take is self-awareness and a willingness to “reset” when negativity sets in.

We’re all a part of this amazing hospitality profession, so it seems we should be pros at practicing meaningful, authentic hospitality on an everyday, every-hour basis. But I have to say, it’s easy to forego (at least for me) when pressed for time and energy, or when emotions begin to run high. As a group of hospitality professionals, I wonder if any of you might join me in this quest for soulful hospitality in 2020!

As I consider our work together for ICHRIE, it seems we could accomplish so much if we work together in the spirit of true hospitality. Our Strategic Planning Committee is currently working together to re-evaluate our core values, mission, and vision. The core values and mission will provide the foundation for “who” we are, what our purpose is, and how we conduct ourselves and this organization. Further, the committee is developing a member survey, which will be sent to you

event planning, cruise lines, and many other segments of the industry we love so much. Cheki Dev, an expert in hospitality branding and distinction from Cornell reached out to me recently with a suggestion of a slight renaming of ICHRIE. He suggested that ICHRIE is the “International Council for Hospitality Research, Instruction, and Engagement”. What do you think? I would agree with Cheki that the suggested transformation offers a true insight into who we are as an association and a brand.

Celebrating MLK This year, January 20, 2020 is MLK day. This day is traditionally recognized as the national day of service; let us all be involved in helping our local communities - especially those that are underserved.

As always, thank you for being a member of ICHRIE – I look forward to working with you in our year of vision – 2020.

Dickerson—continued from page 1

Beck—continued from page 4

by early February. We need you to participate! Your voice is important! The strength of our organization will depend on our interconnectedness. Feel free to contact me at joy.dickerson@culinary.edu with any thoughts, ideas, or suggestions.

Here’s to soulful hospitality in 2020! Best wishes for a very happy, healthy and productive new year!

10 CHRIE Communiqué January 2020

INTERNATIONAL CHRIEwould like to recognize our Premium Members

Auckland University of Technology • Bethune-Cookman University • Bilkent Uni-versity • Boston University • Breda University of Applied Sciences • Cesar Ritz Colleges Switzerland • CETT-UB • Cornell University • Cphbusiness • Cvent • Cyprus University of Technology • DePaul University • Ecole Superieure Interna-tionale de Savignac, France • Endicott College • Fairleigh Dickinson University • Florida Gulf Coast University • Florida State University • Free University ofBolzano • Georgia State University • Husson University • Indiana University • In-diana University of Pennsylvania • Institut Paul Bocuse • International UniversityOf Applied Sciences Bad Honnef * Bonn • James Madison University • Johnson &Wales University, Charlotte • Johnson & Wales University, Denver • Johnson &Wales University, North Miami • Johnson & Wales University, Providence • KansasState University • Knowledge Matters, Inc. • Lamar University • Mae Fah LuangUniversity • Management and Science University • Michigan State University •Missouri State University • National Kaohsiung University of Hospitality & Tourism• National University of Ireland, Galway • New Mexico State University • Oklaho-ma State University • Purdue University, West Lafayette • Rochester Institute ofTechnology—Rochester • Rochester Institute of Technology—Dubrovnik • RyersonUniversity • San Diego State University • Saxion University of Applied Sciences• SHMS Swiss Hotel Management School • South Dakota State University • St.Cloud State University • Stockton University • STR SHARE Center • TechnologicalUniversity Dublin • Temple University • Texas Tech University • The PennsylvaniaState University • The University of Alabama • UCL University College, Denmark• University of Central Florida • University of Delaware • University of Hawaii atManoa • University of Houston • University of Johannesburg • University of Macau• University of Maryland Eastern Shore at Princess Anne • University of Massachu-setts, Amherst • University Of Memphis • University of Nebraska—Lincoln • Uni-versity of Nevada, Las Vegas • University of New Hampshire • University Of NewOrleans • University of South Carolina, Beaufort • University of the Philippines •Vilniaus Kolegija/University of Applied Sciences • Virgil/Hcareers • Virginia Poly-technic Institute and State University • Vistula School of Hospitality • Washington

State University • Widener University • ZUYD Hogeschool

PREMIUM PLUS MEMBERSTemple University • The Pennsylvania State University

CHRIE Communiqué 11January 2020

Enriching theHospitality & Tourism Future through Industry and Educational Partnership

We’ll be in Phoenix—WILL YOU?

2020 Annual ICHRIE Summer Conference & MarketplaceJW Marriott Phoenix Desert Ridge Resort & Spa

Phoenix, Arizona USA | 22-24 July 2020

WWW.CHRIE.ORG