Choosing Magento Platform

Choosing an Ecommerce platform to set up an online store always becomes the first challenge for any merchant. With so many eCommerce platforms available in the market each offering some unique functionality, look and feel, businessowners fluctuate between options.

Magento is the most popular and fastest developing eCommertce Marketing platform in the world today.

But the question that why is Magento, a worth full investment led me to research across many

e-commerce websites in Brisbane and consolidate on points like :

Analytics and Reporting

Magento has an inbuilt reporting suit which enables monitoring consumer trends through out of the box integration with Google Analytics on topics like Sales, Tax, Low Stock of Products, Total Sales Invoiced, Total Sales Refunded, Best Customer Report and Number of Orders etc.

Customer Accounts and Service

Customers get the ability to save items to a wish list and share with friends and family.Customers can view the Order status and track their Orders themselves.

Catalog Management

Magento has a dynamic and flexible Catalog Management system. Multiple types of products can be defined e.g. Simple, Configurable( based on size, color etc.), Grouped Products etc.

Search Engine Optimization

Magento has inbuilt SEO tools like Google Site Map, URL Rewrites give full control of URL’s, Meta-information for products and categories, Auto-generated Site Map for display on site, Auto-Generated Popular Search Terms Pages etc. which generates Search Engine Friendly URLs

Order Management

Customers can re-order previous orders from their account and the admin is capable of viewing full order histories.Order Management imbibes many features to View, edit, create and fulfill orders from admin panel, Email Notification of Orders, RSS feed of new Orders, Print Invoices and Create one or more multiple invoices, shipments and credit memos per order

Payment

it offers multiple payments options like Saved Credit Card method for offline payments, Accept Checks/Money Orders, Accept Purchase Orders, Additional Payment Extensions Available through Magento Connect, Integrated with multiple alternative payments gateways as well like PayPal, Amazon etc.

International Support

It allows the store to be presented in multiple versions based on the language and currency of localization with many International Support like Multi-Lingual, Support for

Multiple Currencies, Tax rate support etc. It gives you 60 languages to choose from.

The number of qualified developers and designers dedicatedly working around the world on this platform has enabled millions of online store owners to grow their business at a rocket speed.