Healing Made Simple

CHOOSING A SPECIALTY

The Key to a Successful Practice

Healing Made Simple

DR. BRADLEY NELSON

• Operated a virtual practice doing distance healing

• Author of The Emotion Code • Creator of The Body Code • International speaker, healer and author

Healing Made Simple

WHAT IS A SPECIALTY?

• A topic, or a focus • A “niche” • A small, specialized segment of people • Easiest to pick one specialty first

Healing Made Simple

WHY A SPECIALTY IS IMPORTANT

• With The Emotion Code, we can help with anything

• If you don’t have a specialty, you won’t know where to find the people you can help

• And they won’t know that you can help them

Healing Made Simple

WHY PERSONALIZE

• Sets you apart from the crowd • Makes you more memorable • Receive more referrals • Builds your brand • Market yourself as the expert

Healing Made Simple

BUSTING THE MISCONCEPTIONS• Does NOT limit how many people you can

help • Opens the door for you to help more

people • You can have more than one specialty

• Just market them differently • You don't have to stick with it forever • You can have a general practice and be a

specialist

Healing Made Simple

IDENTIFY YOUR SPECIALTY

• What do you enjoy? • What types of challenges do you feel

passionate or excited about? • What topics bring you joy when you think

about helping others with them?

Healing Made Simple

IDENTIFY YOUR SPECIALTY

• What do you not want to do? • Are there any types of people or problems

you want to avoid? • Where do you have the most experience? • What problems have you gotten great

results with?

Healing Made Simple

IDENTIFY YOUR SPECIALTY

• What types of clients value your services the most?

• What problems/issues did they have? • Do you see issues that clients come to

you with over and over? • What are they? Do you enjoy helping with

this?

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IDENTIFY YOUR SPECIALTY

• Did you overcome any big personal challenges in your own health, relationships, business, career or life?

• Does it excite you to think about helping others with the same problem?

• Meditate or pray about these questions and listen to the answers

Healing Made Simple

THE BIG 3 NICHES:

• Health • Relationships • Money • BUT, these aren’t narrow enough

Healing Made Simple

NICHES WITHIN HEALTH

• Weight loss • Fitness / Athletic performance • Stress • Lack of confidence • Feeling unattractive • Overwhelm • Addiction recovery

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NICHES WITHIN HEALTH

• Any specific physical or mental health problem, condition or disease

• Diagnosed or undiagnosed - it doesn’t matter!

Healing Made Simple

COMMON PHYSICAL AILMENTS• Acid Reflux • Abdominal Pain • Allergies • Arthritis • Asthma • Back Pain • Cancer • Carpal Tunnel • Chest Pain • Chronic Fatigue • Crohn’s Disease

• Colitis • Constipation • Diabetes • Eye Problems • Fibromyalgia • Headaches • Hip Pain • Hypoglycemia • Hypothyroid • Impotency • Infertility

• Irritable Bowel (IBS) • Knee Pain • Learning disabilities • Lupus • Multiple Sclerosis • Neck pain • Parkinson’s disease • Shoulder pain • Sinus problems • Tennis Elbow • Vertigo

Healing Made Simple

COMMON EMOTIONAL AILMENTS• ADD/ ADHD • Anxiety • Depression • Eating Disorders • Frigidity • Inability to Achieve Success • Inability to Find Love • Inability to Overcome Adversity • Insomnia

• Isolation • Learning Disabilities • Loneliness • Mental Illnesses • Night Terrors • Panic Attacks • Phobias • Self-Sabotage • Suicidal Tendencies

Healing Made Simple

COMMON RELATIONSHIP ISSUES

• Finding lasting love • Dating • Making marriage happier and more

successful • Sexuality • Divorce

Healing Made Simple

COMMON RELATIONSHIP ISSUES

• Resolving conflict (work, family, friends, etc.)

• Parenting • Grief support • Helping victims of domestic violence or

abuse

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COMMON MONEY ISSUES• Being more successful in business • Creating better financial abundance /

more money • Getting out of debt • Starting a new business • Fear of marketing / selling • Time management • Getting a job/getting a better job • Dealing with money related stress

Healing Made Simple

PICKING A SPECIALTY

• About deciding which types of problem you want to solve more than any other type of problem

• The Emotion Code can help with any of these problems

• What would feed you the most?

Healing Made Simple

EBEN PAGAN’S NICHE TEST

• Are people who are having this challenge experiencing pain and urgency about solving the problem?

• Are people who are having this challenge actively looking for a solution to their problem?

• Do people who have this challenge have few or no perceived options?

Healing Made Simple

EBEN PAGAN’S NICHE TEST

• Do you think that at least 1 in 100 or 1 in 500 people are looking for a solution for this right now?

• If your answer is yes to all four of these questions, then you have chosen a great specialty!

• If your answer is no to any of them, you’re not quite there yet

Healing Made Simple

EXAMPLE OF A SPECIALTY• Millions of people suffer from back pain and many of them are actively

and desperately looking for a solution • If you want to help people with low back pain, think about where to find

them • Ex. Chiropractor’s office, acupuncturist’s office, orthopedic surgeon’s office, physical therapist’s office, yoga or pilates, gyms

• Now go there! • Teach them that The Emotion Code can be a solution

Healing Made Simple

HOMEWORK:

• Complete Exercise 1a and 1b in the workbook labeled: #1 Choosing a Specialty - The Key to a Successful Practice Worksheet

Healing Made Simple

FOR MORE SUPPORT

• Make sure you’re getting ready for your one-on-one coaching call!

• The best time to do your call is right after you finish the last video in this series

• Remember that our Success Support Team is here to help you!

• Phone: 888.605.0239 • Email: coaching@healerslibrary.com