Choosing a Retail Location Strategy
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Transcript of Choosing a Retail Location Strategy
EVANS ON MARKETING
Which Retail Locational Format Is Best?
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. There are many
tips and graphics.