Choosing a Brand Name for SEO

When starting a business SEO normally is an afterthought but why not think about SEO from

inception?  This article looks at SEO considerations when choosing a brand name.

Alphabet

Could you brand start with an ‘a’ so they appear top on most directories and other lists.  The

higher your link on the page the better.

4-5 Letter Name

Keep it snappy so you can maximize character limits in title tags and meta descriptions.  Thus

you can have better CTA’s which result in better CTR plus short URLs are good.

 

Catchy Names

Use a name which is intriguing/unique so people are more inclined to mention it and use it links

to your site.  A memorable name means it’s easy for someone to type it directly in the address

bar and including the URL fits in offline advertising.

1 Word Name

Makes it easy for using in hashtags and social sharing.  Also prevents your name from being

abbreviated which could be a problem with incoming links.

Easy To Spell

The brand should be easy to spell so avoid buying up domains of misspelled variations.  Asos is

perfect, impossible to misspell!  Also if the misspelling is highly searched for it creates a problem

for brand SERP domination.

 

Target Region

Use your country TLD and research what your name means in other countries.  Conduct some

user testing to find out words people associate with your chosen brand name.

Avoid Exact Match Domains

Not because of The Google EMD update but because they tend to be boring, imagine if Twitter

decided to go with http://www.micro-blogging.com ?

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