Chomp Charts November

App Search Analytics | November 2011 1

A P P S E A R C H A N A LY T I C SNovember 2011

Analysis by Alex Braunstein

App Search Analytics | November 2011

A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the 14th edition of Chomp’s App Search Analytics Report!

Chomp’s technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomp’s on-device search functionality within the US during the month of November.

Android and iOS metrics included in this edition of App Search Analytics refers to data collected November 1 - 30, but references previous months for trending and comparison purposes.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

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http://chomp.com/etc/chomp-charts

http://chomp.com/etc/chomp-charts


A N A LY T I C S H I G H L I G H T S U M M A RY

App Search Analytics

App MonetizationPaid app downloads decreased from 7% to 3% on Android. The decreases were concentrated at price points lower than $2.00. Weakness was also seen at the premium price points between $4.01 and $5.00 and $9.01 and $10.00, decreasing from 0.6% to 0.2% and 0.3% to 0.1%, respectively. On iOS paid downloads increased from 20% to 27%. The increase was concentrated at the $.99 and $1.99 price points. The former increased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price points above $10, drastically increased their share from .7% to 1.3%.

Best in CategoryAndroid categories Games, utilities, and music increased their category share by at least 1%. Books, finance, and sports, saw small decreases in their share. On iOS games decreased their share from 32.6% to 31.7% and social networking deceased from 7.1% to 5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.

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A N A LY T I C S H I G H L I G H T S U M M A RY

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November Spotlight

Current Event Related QueriesThe queries of the month are SHOPPING and DISCOUNTS. Query traffic for the terms spiked over 1200% and 3000% above normal after Thanksgiving.

International Search Trends & Top AppsOn Android, Contract Killer debuts on the international top app list along with StumbleUpon. Arabic is the second most popular query in Saudi Arabia. For iOS, Pandora and Facebook stay incredibly popular internationally. The game Fragger debuts on the international top app charts.

The Chomp 55Dropbox and eBay remain in the top 3 on Android, while 3 SMS/messaging apps, Handcent SMS, WhatsApp and GO SMS PRO reclaim spots in the top 10. The top 10 apps on iPhone were very stable in November. The same set of 10 apps from October are the top 10 for November, differing only slightly in ordering.


A P P U S A G E M E T R I C S


C U R R E N T E V E N T A P P S E A R C H E S

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

App queries correlate with real time events.The queries of the month are SHOPPING and DISCOUNTS. Query traffic for the terms spiked over 1200% and 3000% above normal after Thanksgiving.

November

Thanksgiving

Black Friday

Cyber Monday

shoppingdiscounts


H O L I D AY A P P S

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Didn’t find what you were looking for on Black Friday or Cyber Monday? Too lazy to send a real holiday card? Not sure what to bake for that holiday party? Here are some apps to help you snag the perfect present this holiday season, send some holiday cheer, and celebrate all the holidays of the season.

Cards Free The Official Apple Cards app.

Sincerely Free Send greeting cards to your friends from your phone. Also available on iOS devices.

Southern Living Holiday Cookies $2.99 Holiday cookies? Yes please!

Charlie Brown Christmas $4.99 Holiday nostalgia in app form. Blanket not included.

Menorah - Chanukah Free A virtual menorah for your Chanukah festivities.

Kwanzaa Free An educational app about the principles of Kwanzaa.

Amazon Deals Free Access to Amazon on the go!

Real Simple Gift Guide Free Great gift ideas under $50 for everyone on your list.

Talking Santa Free Convince your impressionable young family members that Santa lives in your phone.


H O L I D AY G A M E S

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Whats better than building your own village, jumping from platform to platform, matching rows of ornaments, or defending your fortress with towers? Doing it while wearing a Santa hat! Here are some of our favorite games for the Holiday season.

Doodle Jump Christmas $0.99 Christmas edition of the insanely popular platform game.

CityVille Holidaytown Free Zynga’s holiday offering.

Bubble Blast Holidays Free Holiday version of the matching game.

Ovenbreak Infinity $0.99 Ever wondered what it would be like to be a gingerbread man?

Santa’s Village Free Build your own village in Santa’s neighborhood.

Tangram Puzzle Holiday Free Classic puzzle game with a holiday twist.

Grave Defense Holidays Free A more festive take on the morbid game.

Super Dreidel Free All the dreidel fun you crave in app form.

Tap Zoo Santa’s Quest $0.99 Can you build a winter wonderland in time for Christmas?


I N T E R N AT I O N A L S E A R C H T R E N D S

United Kingdom“free”“fun games”“games”“go launcher theme”“hd games”“3d games”“adventure games”

Canada“free”“go launcher theme”“launcher”“adw theme”“theme” “free games”“live wallpaper”

Saudi Arabia“free”“arabic”“free games”“3d games”“text messaging”“chat”“social networking”

Germany“free”“launcher”“go launcher theme”“widget”“3d games”“zombie”“3d”

India“free” “live wallpaper”“themes”“3d”“3d games”“browser”“theme”

Australia“free”“free games”“live wallpaper”“slots”“fun games”“rpg games”“music players”

United Kingdom • Adobe Flash Player 10.3• Angry Birds

Canada • StumbleUpon• Netflix

Saudi Arabia• Ant Smasher Free• WhatsApp Messenger

Germany• Adobe Flash Player 10.3• MP3 Music Download Pro

India• Adobe Flash Player 10.3• Contract Killer

Australia• Angry Birds• MP3 Music Download Pro

‘Free’ was again the #1 search term across all countries sampled on Android.The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Contract Killer debuts on the international top app list along with StumbleUpon. Arabic is the second most popular query in Saudi Arabia.

Top App Downloads by Country Top App Queries by Country


I N T E R N AT I O N A L S E A R C H T R E N D S

United Kingdom • Google Earth• Pandora

Canada • Pandora• Fragger

Saudi Arabia• WhatsApp Messenger• Smurf’s Village

Germany• Facebook• Assassins Creed Altair’s Chronicles

India• Google Earth • Facebook

Australia• Splashtop Touchpad• Pandora

App search abroad shows more diversity on iOS.The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Pandora and Facebook stay incredibly popular internationally. The game Fragger debuts on the international top app charts.

Top App Downloads by Country

United Kingdom“photo effects”“utility tools”“golf”“musical instruments”“free puzzle games”“free apps”“social”

Canada“free apps”“utility tools”“ios utilities”“social networking”“adventure games”“games”“black friday”

Saudi Arabia“free”“chat”“trivia games”“photo album”“system utilities”“fun games”“puzzle games”

Germany“system utilities”“ios utilities”“calendar”“utility tools”“chat”“rpg”“job search”

India“video player”“India”“music player”“shooting games”“free games”“games”“music”

Australia“download”“photo album”“puzzle games”“photography”“photo editing”“fun games”“games”

Top App Queries by Country


T H E C H O M P 5 5 - A n d ro i d


C H O M P ’ S T O P 5 5 O F N O V E M B E R - A n d ro i d

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Congratulations to Chomp’s top 55, our list of the most popular Android apps in November!

1 Dropbox Free Utilities

2 Ebay Free Shopping

3 Handcent SMS Free Communication

4 Movies Free Entertainment

5 WhatsApp Messenger Free Communication

6 Dictionary.com Free Reference

7 GO Launcher EX Free Utilities

8 Anti-Virus Free Free Utilities

9 GO SMS Pro Free Communication

10 Angry Birds Free Games


C H O M P ’ S T O P 5 5 O F N O V E M B E R - A n d ro i d ( 1 1 - 5 5 )

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11 Dolphin Browser HD 34 Amazon.com12 Netflix 35 Yahoo! Mail13 Advanced Task Killer 36 Facebook14 SoundHound 37 Evernote15 Lookout Security & Antivirus 38 Music Download16 Pandora 39 ESPN ScoreCenter17 Adobe AIR 40 Fruit Slice18 Tiny Flashlight + LED 41 Friendcaster for Facebook19 Kindle 42 Myxer20 Angry Birds Rio 43 MP3 Musid Download Pro21 Ringdroid 44 Google+22 Google Translate 45 Adobe Photoshop Express23 Angry Birds Seasons 46 PowerAMP Music Player24 Zedge Ringtones and Wallpapers 47 Groupon25 Google Goggles 48 DigiClock Widget26 IMDb Movies & TV 49 TweetCaster for Twitter27 Twitter 50 iMobsters28 Pocket Express with Horoscopes 51 Bunny Shooter29 Words With Friends Free 52 Facebook Messenger30 Bump 53 QR Droid31 Barcode Scanner 54 PhotoFunia32 Shazam 55 WeatherBug33 The Weather Channel


T H E C H O M P 5 5 - i O S


C H O M P ’ S T O P 5 5 O F N O V E M B E R - i O S

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Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in November!

1 TuneIn Radio Free Music

2 Instagram Free Social Networking

3 Zombie Highway $0.99 Games

4 TuneWiki Free Music

5 Doodle Jump $0.99 Games

6 Tiny Wings $0.99 Games

7 FatBooth $0.99 Entertainment

8 Pandora Radio Free Music

9 Meernotes $0.99 Productivity

10 The Moron Test $0.99 Games


C H O M P ’ S T O P 5 5 O F N O V E M B E R - i O S ( 1 1 - 5 5 )

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11 Dark Nebula - Episode One 34 Smurf’s Village12 Slacker Radio 35 MyTown13 Flickr 36 RE.minder14 UNO 37 Pocket Frogs15 Camera+ 38 Moodagent Free16 Wunderlist 39 Cut the Rope Lite17 Fruit Stickman 40 Mega Jump18 Geared 41 Fruit Ninja19 Foursquare 42 FML Official20 iheartradio 43 Pulse News21 Facebook 44 iBooks22 Tweet 45 ActionPotato23 LinkedIn 46 Skype24 The Oregon Trail 47 Early Bird25 VEVO 48 Fruit Ninja Lite26 Plants vs. Zombies 49 7 Little Words27 Pixlr-o-matic 50 Surviving High School FREE28 Yelp 51 Paper Toss29 NinJump 52 TextNow30 AppShopper 53 Sally’s Spa Lite31 Tiny Tower 54 Google Search32 Traffic Rush 55 Contract Killer33 Camera360 Ultimate


C H O M P S E A R C H M E T R I C S

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A N D R O I D Q U E R I E S

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16%

84%

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during November.

App FunctionApp Name

Top Queries

Android - November 2011

App Function vs. App Name

• free• games• fun games• adventure games• free games• puzzle games• entertainment• live wallpaper• action games• 3d games• music• simulation games• rpg games• themes• launcher• go launcher theme• ringtones• theme• casual games• music players• books• hd games• arcade games• movies• shooting games


i P H O N E A N D i P O D Q U E R I E S

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17%

83%

App FunctionApp Name

Top Queries• free• free apps• utility tools• puzzle games• adventure games• black friday• fun games• free games• ios utilities• photo effects• system utilities• free photography apps• shopping• discounts• photo editing• social networking• free fun games• utility box• shooting games• calendar• photo albums• photography• private• music utilities• wallpaper iOS - November 2011

App Function vs. App Name

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in November.


A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D

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3%

97%

0.01 - 1.001.01 - 2.002.01 - 3.003.01 - 4.004.01 - 5.005.01 - 6.006.01 - 7.007.01 - 8.008.01 - 9.009.01 - 10.00> 10.00

0.8%0.8%0.5%0.2%0.2%0.0%0.1%0.0%0.0%0.1%0.1%

Free

Paid

On Chomp, 3% of all Android Downloads were paid, a 4% decrease from October. The decreases were concentrated at price points lower than $2.00. Weakness was also seen at the premium price points between $4.01 and $5.00 and $9.01 and $10.00, decreasing from 0.6% to 0.2% and 0.3% to 0.1%, respectively.


i O S A P P D O W N L O A D S : F R E E V S PA I D

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27%

73%

0.991.992.993.994.995.996.997.998.999.99Other

15.9%5.2%2.4%0.6%1.0%0.2%0.1%0.1%0.1%0.3%1.3%

Free

Paid

Paid iOS app downloads increased by 7% in November. The increase was concentrated at the $.99 and $1.99 price points. The former increased from 10.3% to 15.9%. The latter increased from 4.2% to 5.2%. Price points above $10, drastically increased their share from .7% to 1.3%.


M O S T P O P U L A R A N D R O I D C AT E G O R I E S

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1%2%2%3%

3%lifestyle

4%productivity

4%

music6%

social networking8%

entertainment14%

utilities22%

games25%

gamesutilitiesentertainmentsocial networkingmusicproductivitylifestylephotographybookstravelhealthcare & fitnessnewsbusinessfinancesportsweathereducationmedical

25.1%21.7%14.0%

8.1%5.7%4.2%4.2%3.0%3.0%2.4%1.6%0.9%1.0%0.6%0.8%0.9%1.4%0.5%

Games, utilities, and music increased their category share by at least 1%. Books, finance, and sports, all saw small decreases in their share.


M O S T P O P U L A R i T U N E S C AT E G O R I E S

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2%1%3%1%

2%3%

6%

6%

5%

social networking7%

productivity4% lifestyle

5%utilities

7%

games33%

entertainment11%

entertainmentgamesutilitieslifestyleproductivitysocial networkingreferencephotographymusiceducationtravelbusinesshealthcare & fitnessnavigationbooksnewssportsmedicalfinanceweather

10.5%31.7%

7.5%6.1%4.3%5.5%4.7%6.5%5.2%3.4%2.1%1.9%2.4%1.6%1.6%1.6%0.8%0.8%1.0%0.6%

Games and social networking share decreased in November. Games decreased from 32.6% to 31.7% and social networking deceased from 7.1% to 5.5%. Lifestyle apps saw a small uptick from 5.2% to 6.1%.


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T H A N K Y O U !

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Chomp Charts November

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