Chomp Charts August

App Search Analytics | August 2011 1

APP SEARCH ANALYT ICSAugust 2011

App Search Analytics | August 2011

ABOUT CHOMP’S APP SEARCH ANALYT ICS

Welcome to the eleventh edition of Chomp’s App Search Analytics Report!

Chomp’s technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomp’s on-device search functionality within the US during the month of August.

Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected August 1 - 31, but references previous months for trending and comparison purposes.

To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

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http://chomp.com/etc/chomp-charts

http://chomp.com/etc/chomp-charts


ANALYT ICS HIGHL IGHT SUMMARY

App Search AnalyticsApp MonetizationPaid app downloads decreased by 4% on Android and increased by 1% iOS. On Android, this decrease broke a string of three consecutive increases. The decrease was seen across lower and premium price points. On iOS, the $.99 price point saw a small drop in share, which was redistributed to higher price points.

Best in CategoryOn Android games increased from 21.7% to 25.7%, and utilities increased from 11.5% to 15.8%. Several of the smaller categories, news, business, finance, sports, and education, have decreased their shares by more than 1%. Games dropped slightly from 31.1% to 27.7%. Its share was distributed to several smaller categories.

Top QueriesLittle churn was seen in top queries relative to July. Only two of the top 25 queries are new this month on Android, while three of the top 25 are new on iOS.

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ANALYT ICS HIGHL IGHT SUMMARY

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August Spotlight

Current Event Related QueriesSearch traffic for the query hurricane correlates with Hurricane Irene’s formation, hurricane warning, and landfall. Earlier in the month, it correlated with the formation of Tropical Storm Emily. Search traffic for the query earthquake spiked immediately after the 5.8 magnitude event in Virginia.

International Search Trends & Top AppsNewer games like Smurf’s Village, Ant Smasher, and Unblock Me join classics like Angry Birds atop the international download charts. Islam is a top query in Saudi Arabia on both Android and iOS.

The Chomp 55Three Angry Birds games jump into the top 10 on Android. Utilities such as Lookout Mobile Security and Advanced Task Killer also make a strong showing on the platform. Dropbox takes the top spot on iOS, and Cut the Rope, Instagram, Spotify, and Kindle all remain in the top 10.


APP USAGE METRICS


CURRENT EVENT APP SEARCHES

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

App queries correlate with real time events.The query of the month is hurricane. App search traffic spiked more than 2000% above trend before the landfall of Hurricane Irene.

August

Tropical Storm Emilypoten1ally threatens US Tropical Storm Irene

spo6ed in Atlan1c

Hurricane warningissued for East Coast landfall


APPS FOR HURRICANE TRACKING AND NEWS

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Though the consensus on Hurricane Irene is that damage was less than expected, it is still estimated to be among the top 10 most costly storms in history. Thousands of communities are still adversely impacted by this storm, and the thoughts of everyone at Chomp are with them during the recovery.

Hurricane $2.99 Weather

Hurricane Tracker $2.99 Weather

Hurricane Hound Free Free Weather

Hurricane Hub Free News

Hurricane Software Free Weather

The Weather Channel Free Weather

The Weather Channel Free Weather

Weather Bug Free Weather

Weather Bug Free Weather


CURRENT EVENT APP SEARCHES

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

App queries correlate with real time events.Our second query of the month is earthquake. App search traffic spiked immediately after the 5.8 magnitude earthquake in Virginia.

August

earthquake


INTERNAT IONAL SEARCH TRENDS

United Kingdom“free”“games”“puzzle games”“entertainment”“utilities”“books”“music”

Canada“free”“games”“concerts”“utilities” “music”“photography”“cameras”

Saudi Arabia“free”“games”“Islam”“3d games”“chat”“action games”“entertainment”

Germany“free”“best apps”“games”“productivity”“3d games”“keyboard”“hd games”

India“free” “games”“entertainment”“utilities”“books”“music”“productivity”

Australia“free”“games”“utilities”“entertainment”“books”“lifestyle”“business”

United Kingdom • Angry Birds• Flash Player 10.3

Canada • AIM• Pandora

Saudi Arabia• Ant Smasher• Tap Fish

Germany• Facebook• AIM

India• Google Books• Angry Birds

Australia• Google Books• Pocket Casts

‘Free’ was again the #1 search term across all countries sampled on Android.The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Ant Smasher and Tap Fish appear for the first time in the international top app downloads.

Top App Downloads by Country Top App Queries by Country


INTERNAT IONAL SEARCH TRENDS

United Kingdom • Adobe Photoshop Express• textPlus Free Text + Group Texting

Canada • Smurf’s Village• Unblock Me FREE

Saudi Arabia• Smurf’s Village• WhatsApp Messenger

Germany• Pandora• Angry Birds

India• Google Earth• Pulse News for iPhone

Australia• The Weather Channel• CardMunch

App search abroad shows more diversity on iOS.The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Several messaging apps and Smurf’s Village appear in the international top apps. Islam was the second most popular query in Saudi Arabia.

Top App Downloads by Country

United Kingdom“games”“entertainment”“puzzle games”“adventure games”“utilities”“books”“social networking”

Canada“games”“adventure games”“puzzle games”“utilities”“entertainment”“board games”“photography”

Saudi Arabia“games”“Islam”“puzzle games”“chat”“books”“adventure games”“photography”

Germany“games”“ios utilities”“adventure games”“magazines”“productivity”“photography”“puzzle games”

India“entertainment”“games”“dating”“photography”“health and fintness”“video”“car games”

Australia“games”“productivity“utilities”“puzzle games”“adventure games”“social networking”“books”

Top App Queries by Country


THE CHOMP 55 - Andro id


CHOMP’S TOP 55 OF AUGUST - Andro id

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Congratulations to Chomp’s top 55, our list of the most popular Android apps in August! The utilities category makes a strong showing with four of the top ten. The entire Angry Birds franchise continues to be popular and favorably rated.

1 Angry Birds Rio Free Games

2 SoundHound Free Music

3 Angry Birds Free Games

4 IMDB Movies & TV Free Entertainment

5 Advanced Task Killer Free Utilities

6 Foursquare Free Social Networking

7 Lookout Security & Antivirus Free Utilities

8 Angry Birds Seasons Free Games

9 Tiny Flashlight + LED Free Utilities

10 Barcode Scanner Free Utilities


CHOMP’S TOP 55 OF AUGUST - Andro id ( 1 1 - 55 )

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11 Zedge Ringtones & Wallpapers 34 DailyHoroscope12 Words With Friends Free 35 Fandango Movies13 Yahoo! Mail 36 Tango Voice and Video Calls14 Google Translate 37 Key Ring Reward Cards15 Pandora 38 GO SMS Pro16 Google Sky Map 39 FML Official17 The Weather Channel 40 ASTRO File Manager18 Facebook 41 App 2 SD19 Twitter 42 Music20 Backgrounds 43 Pulse News21 Adobe Photoshop Express 44 Urbanspoon22 Movies 45 LauncherPro23 Contract Killer 46 Racing Moto24 SKype 47 FX Camera25 Pocket Express Horoscopes 48 QuickPic26 FriendCaster for Facebook 49 250+ Solitaire Collection27 Unblock Me Free 50 ZombieBooth28 TweetCaster 51 Android Assistant29 eBay 52 Daily Bible30 Drag Racing 53 PayPal31 Handcent SMS 54 CNN32 Anti-Virus Free 55 Alchemy33 Bible


THE CHOMP 55 - iOS


CHOMP’S TOP 55 OF AUGUST - iOS

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Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in August! Dropbox takes the top spot. Cut the Rope, Instagram, Spotify, and Kindle all remain in the top 10. Three of the top four apps are games on iOS.

1 Dropbox Free Utilities

2 Cut the Rope $0.99 Games #2 July

3 Plants vs. Zombies $2.99 Games

4 Tap Pet Hotel Free Games

5 Instagram Free Social Networking #3 July

6 Evernote Free Productivity

7 Spotify Free Music #5 July

8 Kindle Free Books #7 July

9 Pandora Free Music

10 Cut the Rope: Holiday Gift Free Games


CHOMP’S TOP 55 OF AUGUST - iOS ( 1 1 - 55 )

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11 Netflix 34 NinJump12 Tiny Wings 35 Pocket God13 WhatsApp Messenger 36 Zombie Farm14 Facebook 37 Surviving High School FREE15 Mint.com Personal Finance 38 Smurf’s Village16 Tweet - iPad edition for Twitter 39 PapiJump17 TapDefense 40 WHERE18 Angry Birds Free 41 Cordy19 MyTown 42 Pocket Frogs20 Fruit Ninja 43 Cover Orange21 Tiny Tower 44 Waterslide Extreme22 Shazam 45 JellyCar23 Bump 46 Eliminate Pro24 Cut the Rope Lite 47 Tap ZOO25 Doodle Jump 48 Milk The Cow26 Facebook Messenger 49 Virtuoso Piano Free 2 HD27 Paper Toss 50 LaDiDa28 Google+ 51 USAA Mobile29 Fruit Nina Lite 52 Siege Hero30 Bejeweled 2 53 Lose It!31 OverBreak 54 CamWow32 Angry Birds Lite 55 Toca Hair Salon33 TV Guide Mobile


CHOMP SEARCH METRICS

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ANDROID QUERIES

18

18%

82%

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during August.

App FunctionApp Name

Top Queries

Android - August 2011

App Function vs. App Name

• free• games• entertainment• music• utilities• puzzle games• adventure games• books• ringtones• photography• action games• productivity• social networking• rpg games• movies• lifestyle• utility tools• 3d games• music• fun games• board games• music downloads• business• card games• shooting games


i PHONE AND i POD QUERIES

19

14%

86%

App FunctionApp Name

Top Queries• games• entertainment• puzzle games• adventure games• lifestyle• utilities• books• photography• business• productivity• music• social networking• fashion• chat• shooting games• music• reference• education• board games• free• addictive games• kids games• free games• photo editing• movies iOS - August 2011

App Function vs. App Name

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in August.


ANDROID APP DOWNLOADS : FREE VS PA ID

20

4%

96%

0.01 - 1.001.01 - 2.002.01 - 3.003.01 - 4.004.01- 5.005.01 - 6.006.01 - 7.007.01 - 8.008.01 - 9.009.01 - 10.00> 10.00

1.1%1.1%1.1%0.6%0.2%0.3%0.1%0.1%0.0%0.0%0.1%

Free

Paid

On Chomp, 4% of all Android Downloads were paid, a 4% decrease over July. This is the first drop in paid downloads after three consecutive months of increases. The decreases were seen across both lower and premium price points.


iOS APP DOWNLOADS : FREE VS PA ID

21

23%

77%

0.991.992.993.994.995.996.997.998.999.9914.99Other

12.3%4.2%2.3%0.7%0.7%1.1%0.3%0.2%0.1%0.1%0.3%0.5%

Free

Paid

Developers offering paid iOS apps saw downloads increase by 1%, from July. The growth was primarily at premium price points. The $.99 price point decreased from 12.8% to 12.3%, also contributing to gains for higher price points.


MOST POPULAR ANDROID CATEGORIES

22

2%3%3%

4%

3%

lifestyle4%

productivity4%

music7%

social networking7%

entertainment16%

utilities16%

games26%

gamesutilitiesentertainmentsocial networkingmusicproductivitylifestylephotographybookstravelhealthcare & fitnessnewsbusinessfinancesportsweathereducationmedical

25.7%15.8%15.6%

6.9%7.2%4.1%4.4%2.9%4.0%2.5%2.5%1.5%1.1%1.1%1.5%1.0%1.4%0.5%

Games back bounced back from their low point in July. Games increased from 21.7% to 25.7%, and utilities increased from 11.5% to 15.8%. Several of the smaller categories, news, business, finance, sports, and education, have decreased their shares by more than 1%.


MOST POPULAR i TUNES CATEGORIES

23

3%2%

3%2%

3%

3%

5%

5%

7%

social networking6%productivity

4%lifestyle

7%

utilities6%

games28%

entertainment11%

entertainmentgamesutilitieslifestyleproductivitysocial networkingreferencephotographymusiceducationtravelbusinesshealthcare & fitnessnavigationbooksnewssportsmedicalfinanceweather

10.5%27.7%

6.3%6.7%3.7%5.7%6.6%4.6%4.9%3.2%2.7%2.3%3.1%2.1%2.7%2.2%1.9%1.0%1.3%0.7%

Category distribution saw no major changes from July. Games dropped slightly from 31.1% to 27.7%, while its share was distributed to several smaller categories.


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THANK YOU!

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Chomp Charts August

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