Choice crafting framework for innovation

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c r a f t i n g i n n o v a t i o n t o g e t h e r

CRAFTING

NEW CHOICES

Increasing Innovation Momentum

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INNOVATION

April 14, 2023© Crafitti Consulting Private Ltd. 2

CREATING SUCCESSFUL CHANGE THROUGH IDEAS (PURPOSEFUL)

• Create/Craft ~IDEAS

• Change with/for a Purpose

• Make it Successful

Why “Innovation Attempts” Fail? ~ We do it the other way• Will it Succeed?• Apply only those solutions that will

succeed• Superimpose the “successful”

solution – Patch work – most of the times the system gets worse!

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• One discipline only / Not outside our specialty / Looking for Solutions where we feel comfortable

• Result of life experiences / Cultural Backgrounds

• “This is the way we’ve always done it” syndrome

The main “Innovation Killer” –Psychological Inertia

Main sources of Psychological Inertia:

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Industrial "Success" Curve

0

1

2

3

4

0 1 2 3 4 5 6 7 8

Stage of NPD process

Lo

g 1

0 o

f N

um

be

r o

f Id

ea

s

3000 Raw Ideas (unwritten)

300 Ideas Submitted

125 Small Projects

9 Significant Developments

4 Major Developments

1.7 Launches I Success

Stevens and Burley – Research and Technology

Management May 1997.

How many NON-OBVIOUS IDEAS are needed?

In 1997 - 3000 Raw Ideas = 1 Successful Product!

TODAY (2015) We need more –many more - ideas? Non-Obvious Ideas!

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How to get NON-OBVIOUS IDEAS – System of Innovation instead of “Trial and Error”

How to Get Non-Obvious Ideas?

•Perseverance, Patience, Burning your hands – sometimes burning yourself as well (Trial and Error, Randomness, Serendipitous, (Archimedes “Eureka” Moments), Edison’s search for “needle in the haystack” – one hay fiber a time !

In 1997 - 3000 Raw Ideas = 1 Successful Product!

TODAY (2015) We need more –many more - ideas? Non-Obvious Ideas!

OR …. Create a System of Innovation

•Systematically search for ways of overcoming barriers – by getting relevant knowledge, getting the mind to relevant psychological state, Exploring systematic “needed” change, Integrative thinking

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Plan-Do-Check-Act (PDCA) – Deming’s

Perseverance, Patience, Burning your hands – sometimes burning yourself as well (Trial and Error, Randomness, Serendipitous, (Archimedes “Eureka” Moments), Edison’s search for “needle in the haystack” – one hay fiber a time !

Analytical Thinking (Divide

complexity into multiple solvable

problems )

Logical Thinking

(Informal and Formal Reasoning)

Existi

ng Tria

l

and Er

ror

Check it

EXPERIMENT

(Try It)

ACT Upon It

PLAN

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An Integrated Approach – ALVIS THINKING

ALVIS

Value Thinking (Minimize Waste – Maximize Value)

Inventive Thinking

(Ideality – Functions – Resources)

Systems Thinking

(Holistic Approach – Exploring Complexity)

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problems )

Logical Thinking


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April 14, 2023 8

Crafitti’s Framework for Innovation

1. EXPLORESEE OBSERVE UNDERSTAND AND LIVE

– Reach to the SOUL of a System

2. IDEATEINVOKE – ALVIS IN YOU – Analytical Logical

Value Inventive and Systems Thinking

3. EMPOWER IDEASCRAFT CHANGE – Connect, Relate,

Allow, Follow-Up, Turn-Around

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Problems Opportunities Needs (PONs)

• NEED– Basic needs (human)– Functional (utility)– Emotional – Aspirations– Desires– Value (arbitrary,

personal, Variable, cultural, range of possibilities)


• OPPORTUNITY– A situation that presents itself

to “move-up” from “fulfilling some need” and/or “gaining better or more value”

– It can be created in a dynamic situation

– It can have timeliness to it (window of opportunity)

– It may have strategic, operational or tactical levels

• PROBLEMS– To meet the Need and Capture opportunities there may be

problems – Routine, Non-Routine, “inventive” problems

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PROBLEM

SOLUTION (S)

Routine problems – All Critical Steps to a solution are known – Standardized/Automate

CRITICAL STEPS – A step is critical if the solver can not solve the problem

without that step

Non-Routine problems – If at least one Critical Step to a solution is unknown –

Inventive Problem – If at least one Critical Step AND the Solution is Unknown–

Problems

What can lead to Inventive Problems

• Complexity of initial solution

• Poorly defined desirable solution

• Hidden search directions

Technical Solution – 3 requirements• Physically possible (as per laws of nature)• Technically possible• Economically Viable - Profitable

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5 Possible Paths to INNOVATION Mapped to Crafitti’s IC Projects

1. IMAGINE a future that is not extrapolated from existing history

2. TRANSFORM an existing system in some way

3. SOLVE a problem that is keeping you tied down

4. CUSTOMER NEED - Identify a hidden customer need and fulfill it

5. FORESIGHT - Develop technology, business or customer foresight to move to the next stage

April 14, 2023 11© Crafitti Consulting Private Ltd.

Project TypeTechnological Alternatives Study (TAS) on a patentProblem Solving ProjectsNew Concept Development ProjectForesight Project

Customer Value Project

ITS CUSTOMER FORESIGHT

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Innovation Crafting (IC) – Five type of Projects

Project Type Description

Technological Alternatives Study (TAS) on a patent

To analyze a given Patent and explore various ways in which the invention described in the patent can be transformed to next levels in its evolution. The methodology of Innovation Crafting helps domain experts generate technological alternatives to a patent. Potentially the new concepts may lead us to new patentable inventions.

Problem Solving Projects

To solve a given technical or business problem identified, refined and explored so as to generate robust concepts and solutions that will provide not only answers to the current issues but also possible future needs related to problem area. Further the solutions/concepts may lead to novel and non-obvious inventions that by definition can be patented. The Innovation Crafting (IC) help domain experts define, explore and solve hard to solve problems.

New Concept Development Project

To develop new concepts in either an unexplored field or starting from the ideal system definition of a system in alternative future scenarios. Innovation Crafting (IC) helps domain experts develop radically new concepts to achieve key functions in multiple contexts, environments and futures.

Technology Foresight Project

To develop and explore the future road maps of key technologies. This IC project, uses, Scenarios, Laws of System Evolution and key patent maps to predict possible future paths a technology may take.

Customer Value Project

To penetrate the value provided to the clients/customers. A comprehensive deeper exploration of needs of the users/clients leading to value innovation . This IC project generally results in blue oceans concepts for the users.


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Process of Selecting the Innovation Crafting (IC) Projects

Crafitti will work with the enterprise team in exploring and choosing key problem areas and patents to define the initial IC Projects

© Crafitti Consulting Private Limited 13

The Engagement Starts …..• With an Immersion Workshop ….Innovation Ignition Starting the Engagement Phase ….

Innovation Ignition Workshop2 days workshop Explaining the key concepts and process

Explaining the three phases of Innovation Embedding and Innovation Crafting– Key Concepts …•Exploration•Ideation•Empowerment

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THE BLUEPRINT FOR NEW …. Technology Innovation Enterprise

April 14, 2023

FORESIGHT

SYSTEMS, INVENTIONS AND DECISIONS

DELIVERY INNOVATION

TECHNOLOGY

• INVENTIONS AND PATENTS

BUSINESS

• VALUE NETWORK

SYSTEM of SYSTEMS for Algorithmic Solutions to

Problems/ Multi-Objective, Multi-Criteria,

Multi-Expert Network of Decisions

EVOLUTION

• SET-BASED CONCURRENT ENGINEERING

DESIGN

•ANALYTICAL/ LOGICAL/ VALUE/ INVENTIVE/ SYSTEMS THINKING

IMPROVEMENT

• KAIZEN BLITZ

INVENTING INNOVATIVE ENTERPRISE

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Contents

April 14, 2023

• About Crafitti

CRAFITTI: Your Global Innovation and IP Think Tank

Crafitti offers active collaboration to craft ideas in multiple innovation contexts.

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WHAT YOU TOLD US…

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• WE DON’T KNOW WHAT’S NEXT• WE DON’T HAVE IDEAS• WE HAVE LOTS OF IDEAS BUT DON’T KNOW WHAT TO DO

WITH THEM• CAN YOU HELP US INVENT• WE HAVE LOTS OF INVENTIONS BUT WE DON’T KNOW IF

THEY CAN BE PATENTED• WE HAVE PATENTS BUT WE DON’T KNOW HOW STRONG

THEY ARE• WE HAVE PATENTS BUT WE DON’T KNOW THEIR VALUE• WE HAVE PRODUCT BUT WE DON’T KNOW THE MARKET• WE HAVE PRODUCT BUT WE DON’T KNOW TO

COMMUNICATE ITS VALUE• WE DON’T NEED INNOVATION BUT CAN YOU BRING US

CLIENTS

WE SAID WE ALSO DON’T

KNOW

BUT TOGETHER WE CAN FIND

OUT

AND TOGETHER WE CREATED

ANSWERS

Crafting Innovation Together

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Crafitti Consulting Private Limited

April 14, 2023 17

Crafting INNOVATION Together

• We co-craft end-customer value with every mind working with us by– Enabling Emergence of NEW– Maximizing the LIFE of EACH

IDEA– Empowering IDEAS– Making Innovation Happen– Future-proofing by creating

Future insights and forecasts

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Crafitti acts through active collaboration to

craft innovation in multiple contexts.


CRAFITTI: Your Global Innovation ThinkTank

Increasing Innovation Momentum in the Enterprise• A systematic, time-

bound, flexible, initiative to transform the Enterprise into Invention Empowered Enterprise

• Unlike other such initiatives we work closely with each and every mind of the Enterprise based on scientific methods honed through years of practice

• The Enterprise is self-enabled and empowered to adapt to and in fact architect positive change continuously

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Crafitti Consulting: Background

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• INNOVATION RESEARCH AND CONSULTING in business, science and technology contexts

• Started in June 2008 and was incubated at the NSR Centre for Entrepreneurial Learning at IIM Bangalore

• Crafitti’s frameworks provide potent platforms to innovate in crafting strategies, breakthrough products, new services, technological alternatives, patent portfolios, process design and embedding successful change in organizations.

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An Integrated Approach – ALVIS THINKING

ALVIS

Value Thinking (Minimize Waste – Maximize Value)

Inventive Thinking

(Ideality – Functions – Resources)

Systems Thinking

(Holistic Approach – Exploring Complexity)

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problems )

Logical Thinking


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c r a f t i n g i n n o v a t i o n t o g e t h e rThe Agenda

Time Topic

Session I Innovation, Why ALVIS, ALVIS Introduction, Overall ALVIS Structure

Session II Scenario Writing – STEEPV, TRIZ - nine windows for systems analysis, what-why recursive hierarchy, functions, smart little people, size-time-cost (STC) tool, Ideality thinking, Value Stream Mapping (Toyota Production System), Customer Value Framework, Reading Patents, Mindmapping

Break

Session III TRIZ - System Conflicts and Inventive Principles, Using the TRIZ Contradiction Matrix, Ideality - the basic Law, TRIZ - 8 Laws of System Evolution, Lines of System Evolution, Crafitti’s 10th Law of System Evolution, Six Thinking Hats, Brain Writing, Creating FLOW

Two Days – Day 1

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c r a f t i n g i n n o v a t i o n t o g e t h e rThe Agenda

Time Topic

Session IV Developing Ideas into Concepts – Evaluating Ideas using AHP, Ideality as a metric for Concept Evaluation, Playing Concepts in Scenarios

Session V To apply ALVIS to a real life problem

Break

Session VI Case Studies; How to be an innovation co-crafter; Identifying and Solving Problems, Artful making, Understanding Social Networks, How to use ALVIS in Your Work ; Roadmap for embedding ALVIS in the enterprise; How to Choose Innovation Crafting projects

Two Days – Day 2

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“Invention” lexicon missing in day to day work


Employees DO NOT think in terms of “problem-solution”. Most people carry out “delivery” or “development” of known requirements. General Aversion to filling up a template (especially Invention Disclosure forms)People however are ready to “tell” and “explain” what they are doing Most of the “experts” “believe” that what they are doing actually is unique (Till they are given prior art)Thinking usually is limited to two dimensions of analysis and logic. Other three important thinking dimensions are underutilized or are not utilized at all – Value, Inventive and Systems thinking

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April 14, 2023 24

The Invention Momentum

Preliminary Ideas

Structured Exploration

For one of the Top 5 IT Services companies in India : Three months, one-day-a-week intervention with a small team resulted in 10+ invention disclosures filed as PATENT APPLICATIONS.

Feedback from Client – Crafitti brings New (different) lenses forProblem Solving/ Collaboration/ Innovation/ Deep Research

Robust Inventions

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April 14, 2023 25

The Invention Momentum Intervention (Three months)

Preliminary Ideas

Structured Exploration

Objective: To increase the number of ID’s and first filingsKey Mechanisms: (a) To express and identify invention in the existing work (b) To generate new ideas using 5 paths to innovation

Robust Invention

Disclosures

150-250 words Idea expression

prior art search

Invention Identification and creation

Invention Exists – Write ID (system. method, device)

Inventive step?

Idea Dropped; publication

Write down invention abstract - Key problem solved; Key steps

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This proposal is for Explore PhasePhase Workshops Innovation Crafting

ProjectsProject Composition

Phase I Explore 2 days Innovation Crafting workshop to explain IC concepts for up to 35 delegates

Upto 5 IC Projects along with Enterprise Teams with a maximum of 7 members (preferably 3-5)

Crafitti Team involved in a co-creation mode (Crafitti team involved 1 day a week for up to 24 weeks) A total of 24 interaction days to be spent spread over a maximum of 6 months from the date of workshop.

1. Two days Innovation Crafting Workshop (ALVIS) – for up to 35 Delegates – who are Solution Architects/Engineers/Researchers. The workshop will expose the delegates to tools/cases and experiences of Innovation Crafting including TRIZ, AHP, Scenario Planning etc.

2. The delegates after the workshop will propose potential innovation crafting projects – 5 of these projects will be selected as innovation crafting projects for the Explore phase. Each project will have a maximum of 7 team members.

3. The projects will be carried out with Crafitti team working very closely with the project teams – 1 to 2 days a week for 12-24 weeks. Each team will spend about 3 hours on an average per week with Crafitti team. About half-day per week each team will work on the innovation project in offline mode. The projects will be completed in maximum 26 weeks

4. Each team will make a presentation on their project – problem, results and process – also will produce a two-page experience note on the problem and process for broad-basing.

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Exploring Futures – Crafitti’s Multi-Dimensional Multi-Perspective Methodology – 4Steps

1. Write MULTIPLE FUTURE SCENARIOS ( PESTEL - Political , Economic, Social, Technological, ecological and legal trends)

2. EXPLORE TECHNOLOGY TRENDS (PATENTS) – EXTRAPOLATE IF POSSIBLE

3. IMAGINE And FORECAST FUTURE POSSIBILITIES (Identify PONs generate conceptual solutions Thought Experiments, Theory of Inventive Problem Solving -TRIZ)

4. PLAY OUT PATENTS TRENDS and TRIZ POSSIBILITIES in FUTURE SCENARIOS and EVALUATE USING Analytic Hierarchy Process (AHP)


Explaining the methodology through a case study presented at a paper at ISFL 2010 conference in Delhi.

Write future scenarios (world in 2025)

PESTEL trends

Technology Trends (Patents)

Conceptualize future

possibilities

Patent landscaping

TRIZ Laws of Evolution

Play Possibilities in Scenarios

AHP

PONs – Problems, Opportunities and

Needs

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International Conference on Technology and Innovation Management and IOE Graduate Conference, Oct 10-11, 2014

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TRIZ LAWS OF SYSTEM EVOLUTIONPaths to IDEALITY

1. Law of Increasing Degree of Ideality - Increasing Ratio -> Benefits/Harm (cost)

2. Law of Non-uniform evolution of subsystems -> Leads to System Conflicts

Trial and Error

• Technical Contradictions

• Physical Contradictions

• Administrative Contradictions

• Inventive Principles • Separation

Principles

3. Law of Transition to a higher Level system -> from simple to more complex

4. Law of Increasing dynamism (flexibility) -> More adaptable to change

5. Law of Transition to micro-level -> Increasing fragmentation

6. Law of Completeness -> Gradual Elimination of Human Component7. Law of Shortening of Energy Flow Path -> Reduction in Energy/Info transformation stages

8. Law of Increasing controllability -> Evolution of controlled interactions of system elements

9. Law of Harmonization of rhythms -> Synchronization of natural frequencies of elements

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Machine-Information-Mind Eras

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Machine-Information-Mind Eras

Law of Increasing Intelligence of Technical Systems

The 10th Law

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Intelligence of Things

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April 14, 2023 32

Thank You!

[email protected]+91 9902766961

CRAFTING NEW CHOICES –

INNOVATION AND DECISIONS IN GLOBALIZING

WORLD

Choice crafting framework for innovation

Business

Transcript of Choice crafting framework for innovation