Choice Architecture in Behavioral Economics
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Transcript of Choice Architecture in Behavioral Economics
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Oh dear! I am going to need help choosing!
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Henri Cartier-Bresson:
Albert C
amus, P
aris, 1
947
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Henri Cartier-Bresson:
Albert C
amus, P
aris, 1
947
How do we respond to them?
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Richard Thaler
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in·con·gru·ent adj ˌin-/kən-ˈgrü-ən(t)s/
a : not harmonious : incompatible
b : not conforming : disagreeing
c : inconsistent within itself
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RED YELLOW BLUE GREEN BLACK
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RED
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RED
RED
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Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
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Photo credit: Martians demand "IFIC" Beech-Nut Gum, 1958 and Alfred E. Neuman
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Donald Norman's The Design of Everyday Things.
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Choice architecture
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Photo Credit: Franz Clement. Wikipedia.de
A well designed
system is as
forgiving as
possible
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R ecord
E valuate
C ompare
A lternative
P rices
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Structure complex choices
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Incentives
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http://aspiringeconomist.com/index.php/2009/01
/25/libertarian-paternalism/
http://www.slideshare.net/miloskravcik/how-can-behavioral-
and-cognitive-psychology-inform-design-of-learning-experiences
http://www.popcenter.org/library/reading/PDFs/ReasoningCrim
inal/04_feeney.pdf
http://www.freakonomics.com/2008/04/15/from-push-
to-nudge-a-qa-with-the-authors-of-the-latter/#more-2493
http://www.jnd.org/GoodDesign.html