CHLOROS

PRESENTED BY

RESMI.P

ANTONY.P.T

ARUN PETER

RINNU THOMAS

AUGUSTINE NIRMAL

SHERIN LEE JOSEPH

GREEN MARKETING

CONTENTS

Introduction

Reasons for green marketing

Evolution of green marketing

Why is green marketing chosen by most marketers

3 keys to successful green marketing

Marketing mix of green marketing

Benefits of green marketing

Paths to greenness

Marketing strategies

Challenges

Examples

Do this

Conclusion

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.

DEFINITION

REASONS FOR GREEN MARKETING

Increase in pollution

Depletion of ozone layer

Limited resources and unlimited wants

Impact of natural calamities

Climate change

Evolution of Green Marketing

First phase “Ecological”

Second phase “Environmental”

Third phase “Sustainable”

WHY IS GREEN MARKETING CHOSEN BY MOST MARKETERS

OpportunitySocial responsibilityGovernmental pressureCompetitive pressureCost reduction

3 KEYS TO SUCCESSFUL GREEN MARKETING

Being genuine

Educating your

customers

Giving your

customers an

opportunity to

participate

MARKETING MIX OF GREEN MARKETING

Product Price

Place Promotion

BENEFITS OF GREEN MARKETING

It saves money in the long run, though initially the cost is more.

Individuality

Most of the employees also feel proud and responsible to be working for an environmentally responsible company.

Good customer reaction

PATHS TO GREENNESS

Adopt new technology or modify existing

technology/process

Establish a system that will lead to environmen

tal safety norms.

Using more environmen

t-friendly raw

materials at the

production stage itself.

Explore possibilities of recycling of the used

products

Marketing Strategies

CHALLENGES

Green products require renewable and recyclable material, which is costly

Requires a technology, which requires huge investment in R & D

Water treatment technology, which is too costly

Majority of the people are not aware of green products and their uses

Majority of the consumers are not willing to pay a premium for green products

DO THIS

Less use of polythene

Less use of mobile phonesCrush plastic bottle after

use Use disposable items

Love nature

Save water

Save fuel

Avoid smoking

Many more…..

CONCLUSION

Firms have a great impact on the natural environment

Consumers lay too much responsibility on industry and government

Firms alone cannot lead the green marketing revolution

Consumers and industrial buyers have ability to pressure organization to integrate environmental factors.

THANK YOU