Market Segmentation

IMC Submitted By:Chirag

Jain

LorealTheodoreLoreal Theodore will be all new transformed version of Loreal for men which is going to designe all its beauty products like men’s face wash, deodrant , hair wax , hair sprays , hair gel , face creams , shampoos only for man inspite for women like it did.

WHO WE AREAUDIENCE & MARKET SEGMENTATION

• As already existed reputated brand name,taking that positive will,It is going to emerge as an international formation in Male cosmetics industry which covers most of all major marketting countries like USA,Canada,Australia,India,China etc.• Being a Male version of

extension the target audience will be all changed from females to males and enhance their image agenda of brand as masculine.

Description for Market and Audience Segment

OUR MISSION & AMBITION

OF F E R I NG ClassT O M e n

ClassIS UNIVERSAL

ClassIS A SCIENCE

ClassIS A LANGUAGE

ClassIS A COMMITMENT

ROLE AND OBJECTIVE

New Brand Modified• L’OREAL Theodore For Men1. Better brand differentiation2. Trust among customers3. Higher profit margin

Tagline: Vague to Virile

THEODORE’S IMC

Advertising 1. Newspaper2. Television3. Radio4. Billboards 5. Sponsorships to Sports Team6. Outdoor advertising7. Online advertising like youtube , Fb and twitter etc.

THEODORE’S IMCSales Promotion 1. Discount Coupons 2. Loyalty clubs 3. Membership Coupons 4. Incentives 5. Attractive Packages

THEODORE’S IMCPersonal Selling 1. Product quality and the customer 2. Highly depend employees creativity and innovation.3. Strengthening the relation between the product and the end-users. 4. Expectation of multiple consumer and markets.

THEODORE’S IMCDirect Marketing 1. Email 2. Text Messages 3. Catalogues4. Brochures 5. Promotional Letters

THEODORE’S IMCPublic Relation1. Press Releases 2. Brand Ambassador3. Professional Beard stylists

THEODORE’S IMCInternet Marketing 1. Official Websites2. Facebook/Twitter 3. E- Fashion Magazine4. Pop Up ads