Chinese social media marketing tips that you should know
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Transcript of Chinese social media marketing tips that you should know
CONTENT MARKETING & SOCIAL MEDIA IN CHINA
Shared by Red Digital www.reddigitalchina.com
reddigitalchina.com
Chinese boutique digital marketing agency
reddigitalchina.com
UK|China
Understanding the nature of Chinese social media is one story, while understanding the type of content that can engage with Chinese audiences is another story, which is far more important.
The secret? Relating your message to the Chinese culture and context. It is about the context.
3 ways to eat chicken (well, Chinese ways…)
The Chinese cuisine is proven to be one of the most popular content, since this resonate to the Chinese most in everyday’s life.
A POPULAR WECHAT MEDIA IN CHINA - YITIAO
What is the popular content?
Viewership: +100,000+
Localised content
A POPULAR WECHAT MEDIA IN CHINA - YITIAO
Not localised content Chinese has a unique preference
and taste on eating chicken How many of the Chinese will eat western Chinese…daily?
Typical example: Chicken breast Typical example: Chicken meat
with bones Yield repeated consumption and
purchase Lack of repeated consumption and
purchase
A POPULAR CHINESE PSYCHOLOGIST AND AUTHOR
How did he use Wechat to promote his service?
Viewership: 36153
“Wuteacher’sar-cleisexcellent!Ihavelearntagreatdealof
physiologicalinsightthathasamixedofwesternandeastern
insight,theadviceisrelatedtotheChinesecultureandcontextthatIfoundmyselfresonatewithit.Thathadboughtawholenewlevelof
clarityforme,verygodly!”
A POPULAR CHINESE PSYCHOLOGIST AND AUTHOR
“MrWu’sar-cleisveryinsighDul,withfullanalysisontheChinesesociety,Chinesepeople,andoffer
prac-calsolu-on”
“Reallylikethisar-cle,crea-vityisanexpressionofahealthystate.IntheChinesesociety,thereisalessemphasisoncrea-vity,ratherthe
Chinesesocietyhasmoreencouragementonthe“sayingyes”
culture”
Comments on his article which adapt the western psychologist framework into the chinese society and cultural context
LAST EXAMPLE OF A LOCALISED MASS MEDIA ARTICLE
Relating Western history with Chinese history, and current popular mass entertainment - Chinese TV drama
Comparing the life of Elizabeth of England vs. the pop show icon (Queen Dowager Xuan), and Empress Dowager Cixi.
Viewership: 28894
THANK YOU!Shared by Red Digital
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LinkedIn: https://uk.linkedin.com/in/sarahyam [email protected]