Danon Jewellery Hearts and Pearls Collection From Lizzielane Jewellery
Chinese Jewellery
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Chinese Jewellery Ying Huang(Sunday) Yuxin Li(Lacey) Lu Zhang
description
Chinese Jewellery. Ying Huang ( Sunday) Yuxin Li(Lacey) Lu Zhang. China’s gold market. Chinese customers bought 1,132 tonnes of gold in 2013, in jewellery as well as gold bars - PowerPoint PPT Presentation
Transcript of Chinese Jewellery
Chinese Jewellery
Ying Huang(Sunday) Yuxin Li(Lacey) Lu Zhang
Chinese customers bought 1,132 tonnes of gold in 2013, in jewellery as well as gold bars
China's demand for gold is set to rise by about 20% over the next few years, the World Gold Council has estimated, as the population becomes more wealthy.
Shenzhen is the world’s largest gold jewellery manufacturing centre and accounts for over 70% of China’s production base.
China’s gold market
US: 18 carat
China: 24 carat
Target Market
mainly targets wealthier women between 40 and 60 years old.
Location
Shopping Mall
Brand flagship store
Investment (Gold bar)
Collection (Zodiac)
Gold-related products
Brand Chow sang sang Chow Tai Fook Lao Feng Xiang China National Gold Group
Jade The history of jade is as long as 5000 years Always used in woman's name Beauty, grace, purity
Association
Wealth & Power
Association Fengshui - workplace -house
Health -absorb toxic in your body
Distribution
Plaza Auction
Promotion TV shows experts help guests eliminate the value of
jewellery ( jade, china, etc.)
Exhibition
Beijing Olympic Gold Medal
Reference http://
www.gold.org/sites/default/files/downloads/Chinas-gold-market-progress-and-prospects-EN.pdf
http://www.bbc.com/news/business-27030705
http://ezinearticles.com/?The-Importance-of-Gold-in-Chinese-Culture&id=4126178
http://fengshui.about.com/od/Crystals/qt/Jade-Feng-Shui-Jewelry.htm
https://www.youtube.com/watch?v=mrdm09Ao85U
