China Online11 Opportunity Insights from Forrester

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#1China is the world’s largest online population

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By 2015 more than 700 million Chinese will have regular access to the internet#2

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The numbers in China far exceed those of other mature eCom markets #3

There are more internet users in China than there are people in the US#4

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Similar to other markets with high internet penetration, the online population in China is very social on the internet

#5

• Beijing

• Chengdu

• Dalian

• Guangzhou

• Nanjing

• Ningbo

• Shanghai

• Shenyang

• Suzhou

• Wuhan

• Wuxi

• Xian

Metro China cities surveyed:

The majority of the population have access to the internet - and use it#6

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Online shopping behavior in China is unprecedented for an emerging market#7

Projected Online Retail Sales For 2013 And 2017: The US And China Lead eCommerce

#8

Forecast: Online Retail Spending In China (B2C And C2C), 2012 To 2018#9

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eCommerce Readiness Index Ranks China as #2#10

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Mobile is a key touch point

#11

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