China Store Tour

24 November 2010 Shanghai

1China Store Tour – 24 November 2010

Country Profile China

GDP and Private Consumption per Capita (nom. in €)

793 897

2020e

3,461

9,249

2015e

1,777

5,432

2010e

1,052

3,166

2009

2,659

2008

2,296

Retail Sales (RMB billion)

Priv. Cons. in % of GDP (RMB) 34.5 33.7 33.2 32.7 37.4

Disposable Income per Capita (urban households; in RMB thousand)

China2010e

12.9

2009

11.3

2008

10.0

2015e

20.8

Shanghai2010e

16.4

2009

15.0

2008

13.9

Private ConsumptionGDP

2020e

9,923

2015e

6,193

2010e

3,792

2009

3,258

2008

2,818

CPI in % 6.0 -0.8 3.5 2.2 1.7

Retail sales

Source: EIU

Source: Feri Source: Feri

Source: China National Bureau of Statistics

2China Store Tour – 24 November 2010

Wholesale and Technical Consumer Goods Market in China

Wholesale Market Size (RMB billion)

+8% p.a.

2010e

5,304

2009

4,199

2008

3,094

Technical Consumer Goods Market (RMB billion)

197179171160150141143148155155

Q2 10Q1 10Q4 09Q3 09Q2 09Q1 09Q4 08Q3 08Q2 08Q1 08

2007 2008 2009 2007 2008 2009 2007 2008 2009 2007 2008 2009

China Resources Enterprise

Hypermarkets, supermarkets, convenience, other

4,581 6,000 7,745 2,322 2,519 2,778 GOMEConsumer electronics, office, e-commerce

5,876 7,915 7,519 1,083 1,333 1,206

LianhuaHypermarkets, supermarkets, convenience, other

4,246 4,876 6,662 3,722 3,872 5,213 SuningConsumerelectronics;e-commerce

4,029 5,127 6,409 632 812 941

Auchan Hypermarkets 3,188 4,034 5,287 105 132 156 EGO e-commerce 2,599 3,222 4,008 46 55 60

WalmartHypermarkets, supermarkets, cash & carry

2,959 3,422 4,341 202 240 279 AmazonConsumerelectronics;e-commerce

687 900 1,519 - - -

Carrefour Hypermarkets, discounters 2,964 3,464 4,052 387 458 526 His ap

Consumer electronics;e-commerce

1,268 1,555 1,480 155 195 170

Total 17,938 21,796 28,087 6,738 7,221 8,952 Total 14,459 18,719 20,935 1,916 2,395 2,377

# of StoresSales (€ million) Sales (€ million) # of Stores

Source: McKinsey, 2009 Source: GfK TEMAX

Source: Planet Retail Source: Planet Retail

3China Store Tour – 24 November 2010

Metro Cash & Carry in China

Market entered in 1996; Today: 46 stores in 34 cities

Still highly fragmented market with no established #1 player

Accelerated expansion: 2010: 6 new store openings 2011 et seq.: 10-15 new store openings p.a.

Expansion priority is to achieve critical mass by focusing on three targeted expansion areas: Bohai Bay, Yangtze River Delta, Pearl River Delta

2009 sales: €1,087 million;EBIT margin on store level between 2%-3%

Systematic approach to gain further market share & boost profitability:

Focus on professional customers (HoReCa, Trader and SCO)

Tailor our USP to their needs

Further develop/innovate the business model

Suzhou

Wuxi

Dongguan

Shenzhen

GuangzhouFoshan

ZhongshanZhuhai

Beijing

Tianjin

Shanghai

Shenyang

Harbin

Dalian

ZhengzhouXi’an

HefeiWuhan

Nanchang

Fuzhou

Xiamen

Quanzhou

Changsha

Chongqing

Chengdu

Kunming

Jiaxing

Changzhou

NantongNanjing

Ningbo

Qingdao

Hangzhou

Metro New StoresMetro Existing Store

ExistingPlanned

Bohai Bay (incl Beijing)

Pearl River Delta(incl. Guangzhou)

Yangtze River Delta(incl. Shanghai)

ExistingPotential

.

4China Store Tour – 24 November 2010

METRO for HoReCa: An Exclusive Solution for Food Professionals

Store opening: 3 November 2010

Sales area: 2,100 sqm (⅓ of a typical store in China)

Assortment: 6,000 articles tailored to HoReCaneeds, e.g. Cantonese / Sichuan restaurants; with 95% food share (45% fresh food)

Pricing: Price competitive with B2B channels and constant pricing

Convenience: City centre location closer to HoReCa customers premises; Opening hours: Daily from 6 a.m. until 7 p.m.

Value-added services: Professional sales force, delivery, credit payment solution

In-store experience: Friendly in-store staff with catering experience; professional chefs demonstrate and train on-site (“Movable Kitchen”)

Shanghai Catering Market300+ 3-star or above hotels38,000+ restaurants76,150 million RMB restaurant

retail sales

Provides a unique "all under one roof" solution for food professionals

Source: Statistics Bureau of Shanghai, 2009

FreshRoom Meat

Deep FrozenEdible & Grocery(including Import)

Sweets&

Conf.

Fruit & Vegetables Fish

Detergent& Cosmetics

Wine & Spirits

Non Food

office

Dairy

Beer & Soft Drinks

FreshStorage

Dry storage

FrozenStorage

5China Store Tour – 24 November 2010

Media Markt in China

China is a huge growing market with a currently unique window of opportunity

Chinese consumer electronics retail market of around €90 billion to grow by 8% p.a. to €180 billion over the next decade

Market potential of Shanghai: approx. €5.5 billion (similar in size to Switzerland or Austria)

USP: Customer focus (expert advice and services), innovative store design and extensive range of demonstrable products at permanently low prices

Strong joint venture partner in Foxconn

Expansion plan:Phase 1: Shanghai: Test and build up strong

presence with 10 stores (2010-2012)Phase 2: Expansion: Growth potential of

>100 stores (2013-2015)

6China Store Tour – 24 November 2010

Media Markt Shanghai: Key Data at a Glance

Store opening: 17 November 2010

Sales area: 9,500 sqm (2nd largest Media Marktworldwide)

Assortment: More than 45,000 articles

Opening hours: Daily from 10 a.m. until 10 p.m.

Pricing: Permanently low prices

Staff: 275 employees

Value-added services: Expert advice, delivery and repair services

In-store experience: 300 sqm e-learning and gaming department; 3D, TV and hi-fi studios; spacious relaxing zone; cafeteria

Shopping at its best: Huai Hai Road - One of the leading commercial streets in China

7China Store Tour – 24 November 2010

Contact, Disclaimer and Notes

METRO GROUP

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Tel.: +49 (0)211 68 86 1936

Fax: +49 (0)211 68 86 3759

Email: investorrelations@metro.de

Internet: www.metrogroup.de

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