CHINA - SITA › globalassets › docs › surveys... · it is clear, one size does not fit all....
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CHINA Airline passengers across China are so comfortable with technology today that they are choosing to use it rather than interacting with people. The 2016 Passenger IT Trends Survey focused on the connection between passengers’ emotions and how these can predict the use of technology. 2016 PASSENGER IT TRENDS SURVEY FACTSHEET – CHINA 31% OF PASSENGERS ALREADY BOOK THEIR FLIGHT VIA MOBILE APP IN CHINA 98% OF PASSENGERS CARRY AT LEAST ONE MOBILE DEVICE IN CHINA 58%+ OF PASSENGERS IN CHINA USE THEIR MOBILE ONBOARD FOR IN-FLIGHT ENTERTAINMENT 55% OF PASSENGERS IN CHINA USE SELF-SERVICE TECHNOLOGIES FOR CHECK-IN
Transcript of CHINA - SITA › globalassets › docs › surveys... · it is clear, one size does not fit all....
CHINA
Airline passengers across China are so comfortable with technology today that they are choosing to use it rather than interacting with people. The 2016 Passenger IT Trends Survey focused on the connection between passengers’ emotions and how these can predict the use of technology.
2016 PASSENGER IT TRENDS SURVEY FACTSHEET – CHINA
31%OF PASSENGERS ALREADY BOOK THEIR FLIGHT VIA MOBILE APP IN CHINA
98%OF PASSENGERS CARRY AT LEAST ONE MOBILE DEVICE IN CHINA
58%+OF PASSENGERS IN CHINA USE THEIR MOBILE ONBOARD FOR IN-FLIGHT ENTERTAINMENT
55%OF PASSENGERS IN CHINA USE SELF-SERVICE TECHNOLOGIES FOR CHECK-IN
With at least four different passenger profiles when it comes to technology services it is clear, one size does not fit all. Find out what kind of traveler you are: travelerprofile.sita.aero
EMOTIONAL EXTREMES DURING THE JOURNEY IN CHINA IN 2016
THIS WAY
36% CAREFUL PLANNER
12% 11% PAMPERED
12% OPEN-MINDED ADVENTURER
THIS WAY
36% CAREFUL PLANNER
12% 11% PAMPERED
12% OPEN-MINDED ADVENTURER
THIS WAY
36% CAREFUL PLANNER
12% 11% PAMPERED
12% OPEN-MINDED ADVENTURER
THIS WAY
36% CAREFUL PLANNER
12% 11% PAMPERED
12% OPEN-MINDED ADVENTURER
24% HYPER-CONNECTED
23% CAREFUL PLANNER
17% PAMPERED
3% OPEN-MINDED ADVENTURER
Does not want to experience anything negative on their journey, so they plan ahead to avoid them. Often they double check every stage of preparation and travel.
Relaxed travelers who can afford a higher standard of service. They make frequent use of status-based services eg, lounges, loyalty programs, etc.
It is very important for them to maintain control and determine their own context. They value efficiency very highly.
Eager to try new things and services. They are looking for memorable experiences, but tend to travel economy class and look for bargains.
2016 Passenger IT Trends Survey© SITA 2016 All trademarks acknowledged. Specifications subject to change without prior notice. This literature provides outline information only and (unless specifically agreed to the contrary by SITA in writing) is not part of any order or contract.
CHINESE PASSENGERS AT A GLANCE:• Chinese passengers are the happiest with 92% feeling positive emotions along the journey in 2016.• Chinese passengers score very highly on an index of online and mobile service usage in their everyday lives at
7.1 out of 10 and increasingly are using mobile services for travel.• Today nearly 17% of Chinese passengers check-in using a mobile app.
For more details, go to www.sita.aero/2016-passenger-survey
2%
98%
4% 4%7%
22%11%
6% 4%4%
18%
96% 96%93%
78%
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96%94% 96%
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