As the paramount platform for research and promote innovation and development of China retail distribution channels, and as the industry association for gathering diverse retail and service brands, as well as investors, developers and operators, with 13 years of industry collective wisdom and membership network, the China Shopping Center Development Association of Mall China endeavors to establish the most extensive network of resources, technology, thinking and collaboration for the China commercial industry and a new mechanism for innovation and development of the retail distribution channels in China and Asia market.

About the Organizer & Event Expectations

Market Fragmentation vs. Enterprise Transformation

Hope always comes intertwined with challenges. In the increasingly volatile market conditions, business revenue is eroded by competitor and distribution channel at almost any moment. The exciting prospect bolstered by strong consumption constantly fills the commercial sector with abundant opportunities. In the face of “lazyconsumer era” and fickle consumer behavior, retail brands, shopping mall operators, commercial real estate developers certainly requires more innovative thinking, model and action."Accurate understanding of the fundamentals of life" and "accurate understanding of the fundamentals of retail" will certainly become the rules of survival for the consumer dominion era.

Upcoming major changes will lead to stiff challenges in the distribution channel, while opportunities are vast, grasping the situation is tough. Diverse retail and service brands are accelerating the assimilation into the shopping mall and e-commerce channels, game theory and integrationbecoming the daily scheme of things is increasingly prominent. How to reinforce and expand market share? How to stimulate and elevate business performance?Market Changes Lead to New Decisions for Enterprises.

Ideology Leads Decision, Professionalism Determines Success

The biggest industrydata platform

The most influential information center and cooperation promoter

The most productive cooperation platform between global market and Chinese enterprises

Mall China Annual Conference International Symposium

Mall China Urban Commerce Optimization and Innovation Southern China Summit

Mall China Urban Commerce Optimization and Innovation Southwest China Summit

Mall China Urban Commerce Optimization and Innovation Central China Summit

Mall China Lunar New Year Membership Sodality Dinner

Operators

Retailers

Developers

The Sixth China Commercial R e a l E s t a t e T r a d e F a i r & Mal l China Shopping Center Brand Retail Channel Summit, w h e r e y o u c o u l d e x p e c t t o h e a r c u t t i n g - e d g e b u s i n e s s t r a n s f o r m a t i o n s t r a t e g i e s , and practical case studies for decision making.

Value of ParticipationHelping various retail and service brands achieve in-depth understanding of the changes in channel development and determine the best channel development strategies

Optimizing shopping malls and commercial real estates with new leasing ideologies and enhancing professional ability for "inductive leasing"

Facilitating interactive collaboration between retail/service brands and mall owner/operator

Helping retailers access the most complete and quality storefront expansion information and network

Helping commercial real estate and shopping mall operators obtain more opportunities for premium prospective tenants

Helping various professional service organizations and government investment promotion departments keepabreast of industry trends, achieve in-depth understanding of demands and expand prospects network

ServiceCompanies

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Strategic Co-Sponsors

Co-Sponsors

10:00—10:20

Welcome dinner, Project Launch, Business Interaction

Day 2, Thursday, April 9th, Morning

Day 1, Wednesday, April 8, Afternoon

Day 1, Wednesday, April 8, Evening

Day 2, Thursday, April 9th, Afternoon

Agenda

14:00—17:00 Registration, Exhibition preparation

08:20—09:00Registration, Morning Tea Break, Business Interaction

09:20—12:00Professional Forum, Business InteractionPlenary Session One: New Synergy between Brands and Channels in Major Market Changes

09:20—09:40Speech 1. How do Retail Distribution Channels (Shopping Mall and Department Store) Adapt in the Consumer Dominion Era?

09:40—10:00Speech 2. The Achilles' Heel of Current Retail Channel Development

Speech 3. The New Key Options for Brands in Channel Development

10:20—11:00Tea Break, Business Interaction

11:00—12:00

13:15—13:45

13:50—17:15

Business Interaction

Professional Forum, Business InteractionPlenary Session Two: Internet Thinking & Shopping Mall Thinking, Life Tools & Lifestyle

Speech1. The differences between mobile internet and traditional internet, and influence on consumer behavior

Speech 2. Exploring the nature of experiential consumption and applications for shopping mall (brands)

13:50—14:10

14:10—14:30

14:30—14:50Speech 3. The influence of e-commerce and shopping mall channels on apparel retailers

14:50—15:10Speech 4. Integration of internet thinking and shopping mall lifestyle

15:10—15:40Tea break, Business InteractionPanel Discussion 1:Changes in Consumer Behavior and

Infuence on Shopping Mall Leasing Strategies

15:40—16:10 Commercial Real Estate Shopping Mall Project Launch

16:15—17:15Panel Discussion: Shopping Mall as a Lifestyle – BestowingNew Connotations

19:00—21:00

Day 3, Sunday, April 10th, Morning Day 3, Sunday, April 10th, Afternoon08:20—09:00Tea Break, Business Interaction

09:20—12:00 Professional Forum, Business InteractionPlenary Session Three: Innovation in Store Concept& Shopping Mall Leasing

09:20—09:40Speech 1. Interpreting commercial opportunities in retail market segmentation

09:40—10:00Speech 2. Creating New Vitality in Shopping Mall Tenant Mix

10:00—10:30Speech 3. Discovering retail gaps and growth points in differentiation and segmentation

10:30—10:50Speech 4. Leasing Strategies and Tactics for Inducing New (Personalized) Brandsinto Shopping Mall

10:50—11:15Tea break, Business Interaction

11:15—12:15Panel Discussion: How do Shopping Mall and Retailers Achieve Optimum Utilization Efficiency?

13:15—13:45Business Interaction

13:50—17:00Professional Forum, Business InteractionPlenary Session Four: Retail channel innovation in the consumer dominion era

Speech1. How does the shopping mall juggle between personalization and common needs?

13:50—14:10

14:10—14:30Speech 2. Inspiration and deliberation on “Fast Fashion” Development route map: implications and applications for the F & B Industry

14:30—14:50 Speech 3. How do shopping malls bring better performance for apparel brands?

14:50—16:00Panel Discussion: How do various trades integrate cultural elements to enhance consumption stickiness?

16:00—16:30 Tea break, Business Interaction

17:00End

Agenda

Registration: inter@mallchina.net Marketing: info@mallchina.net Tel: 0086-10-87663168 ext.1030 Website: www.mallchina.org

Payment Date

Non-Member

Member

Registration fee includes:* Two full days conference on 9th and 10th April 2015* Luncheon on 9th and 10th April 2015, as well as welcome dinner in the evening on 8th April 2015* Study tour to shopping malls on 8th April 2015 (optional)* Excluding accommodation, transportation and bank fees

Before 10th March Before 5th April After 5th April

USD 680

USD 800

USD 800

USD 980

USD 980

USD 1200

Book your place now

Conference Package

- Mall China Membership- Two free complimentary ticket- One free booth about 3m*3m*2.5m- 1P AD in conference brochure- 2P Article in Mall China Magazine (Project introduction or Leader interview)- Special subject on Mall China website for half an year- Once recommendation on Mall China

wechat

RMB30,000/ USD5,000- Mall China Membership- Two free complimentary ticket- One free booth about 3m*3m*2.5m- 1P AD in Mall China Magazine- 1P AD in conference brochure- Special subject on Mall China website for half an year- Once recommendation on Mall China wechat

RMB50,000/ USD8,500- Mall China Membership- Four free complimentary ticket- One free booth about 3m*3m*2.5m- 1P AD in Mall China Magazine- 1P AD in conference brochure- 2P Article in Mall China Magazine (Project introduction or Leader interview)- Company advertising video(five minutes) during tea break- Special subject on Mall China website for half an year- Once recommendation on Mall China Wechat

RMB60,000/ USD10,000

Diamond Co-SponsorRMB280,000/USD46,000• Honored guest on title Standing member of China Shopping Center Development Association and present at award ceremony. • Company executive is honored to be invited as presidium member of Mall China and present at the opening ceremony.• Opportunity of giving a speech• Eight free complimentary ticket• Project flash during welcome dinner (10 minutes)• Logo branding on Welcome Banner, Exhibition Banner and Main Conference Hall Banner • Three standard Exhibition booth or 18 square meters Exhibition space• 2P AD in conference brochure• Logo branding on documentation, invitation emails, brochure, carry bag, guide card and name badge,• Advertisement on Mall China website for six month with hyperlink logo on Mall China website• Advertisement in the catalogue of Enterprise recommendation on Mall China website• 4P AD in Mall China 2015 Magazine• Two Articles of Leader interview in Mall China 2015 Magazine• Company advertising video(five minutes) at tea break, exhibition area and welcome dinner.

Platinum Co-Sponsor RMB180,000 / USD30,000• Honored guest on title Standing member of China Shopping Center Development Association and present at the opening ceremony.• Opportunity of participation in panel• Six free complimentary ticket• Two standard Exhibition booth• Logo branding on Welcome Banner, Exhibition Banner and Main Conference Hall Banner• 2P AD in conference brochure• Logo branding on documentation, invitation emails, brochure, carry bag, guide card and name badge,• Advertisement on Mall China website for three month with hyperlink logo on Mall China website• 2P AD in Mall China 2015 Magazine• One Articles of Leader interview in Mall China 2015 Magazine• Company advertising video(five minutes) at tea break, exhibition area and welcome dinner.

Golden Co-Sponsor RMB120,000 / USD20,000• Honored guest on title Standing member of China Shopping Center Development Association• Opportunity of participation in panel• Four free complimentary ticket• One standard Exhibition booth • Logo branding on Main Conference Hall Banner• 2P AD in conference brochure• Logo branding on documentation, invitation emails, brochure, carry bag, guide card and name badge,• One Articles of Leader interview in Mall China 2015 Magazine• Company advertising video(five minutes) at tea break, exhibition area and welcome dinner.

Welcome Dinner Title Sponsor RMB220,000/USD3,8000 • Honored guest on title Standing member of China Shopping Center Development Association• Company executive is honored to be invited as presidium member of Mall China and present at the opening ceremony.• Giving welcome speech at Welcome Dinner• Six free complimentary ticket• Project flash during welcome dinner (10 minutes)• Opportunity of participation in panel• Two standard Exhibition booth• 2P AD in conference brochure• Logo branding on Welcome Banner, invitation emails, brochure, name badge and event website• Advertisement on Mall China website for three month • 2P AD in Mall China 2015 Magazine• One Articles of Leader interview in Mall China 2015 Magazine• Company advertising video(five minutes) at tea break, exhibition area and welcome dinner.

Others Sponsors• Company advertising video(five minutes) before conference and during tea break RMB10,000/USD1,800• AD in conference brochure RMB6,000/USD1,000 per page• Distribution to be discussed

Sponsorship

Registration: inter@mallchina.net Marketing: info@mallchina.net Tel: 0086-10-87663168 ext.1030 Website: www.mallchina.org

For more information please fill the below form email to us.

Contact Mall China

Registration: inter@mallchina.net Marketing: info@mallchina.net

Tel: 0086-10-87663168 ext.1030Website: www.mallchina.org

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Supported by:

thRetail Distribution Channel: From Game Theory and

Integration to Restructure and Return to the Fundamentals

Mall China Shopping Center Brand Retail Channel Summit &China Commercial Real Estate Trade Fair

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