China Fruit Wine Market Report

8/2/2019 China Fruit Wine Market Report

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CHINA FRUIT WINE

MARKET REPORT

Beijing Zeefer Consulting Ltd.

May 2011



I N T R O D U C T I O N

This report discusses the fruit wine market in China mainly from the

following sections.

- Size of Fruit Wine Market in China

Based on Zeefer's China Market Size Formula, by the analysis on China fruit

wine market size, industry sales revenue in 2008 - 2010, this report presents a

picture of the real development of fruit wine market in China and changes in

the overall market size.

- Hot Areas of China Fruit Wine Market

Based on the comparison and analysis on import in different provinces or

cities, this report points out those hot areas in China for fruit wine market

deserve most attention.

- Top 10 Enterprises in China Fruit Wine Industry

Based on the comparison and analysis on top 10 leading enterprises in China

fruit wine industry in terms of sales revenue, market share and number of

employees, the report shows their positions in the fruit wine market in China.

Additionally, this report lists basic contact information of the top 10 leading

enterprises.

- Market Share and Market Structure of China Fruit Wine Market

This report analyzes the fruit wine market share distribution in China by

segments based on enterprises nature (leading enterprises, foreign enterprises,

state-owned and private enterprises), imports of fruit wine product and

regional markets in China in terms of sale revenue, profitability, number of

enterprises and the value of imports... The report offers data on the market

shares of imported fruit wine products, foreign enterprises and enterprises in

other forms. It also offers a comparison of profitability by forms of enterprise

ownership, presents a picture of the market share of leading enterprises and

the distribution of major regional markets in China. In addition, the reportfigures out the structure and concentration ratio of the current fruit wine



market in China by means of Bain's Market Structure Classification and Index

of CR4.

- Import and Export of Fruit Wine Products

In this section, the report includes the main source countries / regions of

imported fruit wine products for China and their market shares, the domestic

destinations of imported fruit wine products in China and shares for these

destinations, major export destinations (countries or regions) for Chinese

produced fruit wine products and shares of these destinations, major origins

of the exported fruit wine products and their shares.

- Fruit Wine Industry Standards in China

The report lists relevant national standards and/or industrial standards

concerning fruit wine products generally accepted in the fruit wine industry

in China, including standard names both in Chinese and English as well as

their unified code numbers.

- Major Fruit Wine Importers in China

The report lists 10 major importers for fruit wine products in China and

provides their contact information such as company name, address, website,

telephone number and fax number.

- Summary on Key Statistics of the Fruit Wine Industry in China

Based on the concise analysis on the sales revenue, number of enterprises,

total profit, total loss, total assets, return on the asset and profit margin as well

as other key statistics, China Fruit Wine Market Report presents the current

situation, the growth rate and profitability of the fruit wine industry in China.



D E C L A R A T I O N

Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")

provide this report with the greatest possible care. Nevertheless, Zeefer makes

no guarantee whatsoever regarding the accuracy, utility, or certainty of the

information in this report. Further, Zeefer disclaims any and all responsibility

for damages that may result from the use or non-use of the information in this

report.

The information in this report may be incomplete and/or may differ in

expression from other information in elsewhere by other means. The

information contained in this report may also be changed or removed without

prior notice.



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C O N T E N T

CHAPTER 1 PRODUCT DEFINITION.................................................................1

CHAPTER 2 MARKET SIZE ...................................................................................3

2.1 ANALYSIS ON THE FRUIT WINE MARKET SIZE....................................3

2.2 AN OVERVIEW ON CHINESE ECONOMY................................................5

CHAPTER 3 HOT SPOTS FOR FRUIT WINE PRODUCTS ACROSS

CHINA .........................................................................................................................9

CHAPTER 4 INDUSTRY OVERVIEW................................................................11

4.1 A SUMMARY ON THE INDUSTRY............................................................11 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........12

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................15

5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................15

5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF FRUIT WINE

PRODUCTS............................................................................................................16

5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE

IMPORTED FRUIT WINE PRODUCTS.........................................................16

5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE

CHINA ................................................................................................................18

5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS...........................19

5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................20

CHAPTER 6 THE MARKET SHARE...................................................................22

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES

REVENUE ..............................................................................................................22

6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE

FROM LEADING ENTERPRISES ...................................................................22

6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10

ENTERPRISES WITH INDUSTRY AVERAGE..............................................24

6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE

MARKET SHARE..................................................................................................26

6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND

IN RECENT YEARS..............................................................................................28

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN

TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN

ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............28

6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN

ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISESOF OTHER OWNERSHIP ................................................................................30

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6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON

WITH ENTERPRISES OF OTHER OWNERSHIP .........................................32

6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS

AND RELEVANT VARIATIONS IN RECENT YEARS..................................34

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................36

7.1 JING BRAND CO., LTD.................................................................................36

7.2 YANTAI FEILONGWANG WINE CO., LTD.............................................36

7.3 LINXIANG MINGGE BIOTECHNOLOGY CO., LTD. .............................37

7.4 NINGXIAHONG WOLFBERRY INDUSTRY GROUP CO., LTD............38

7.5 HAINAN YEDAO CO., LTD.........................................................................38

7.6 QINGHAI QINGHUA BOZHONG BIOTECHNOLOGY CO., LTD.......39

7.7 DANGFUWANG FOOD CO., LTD..............................................................39

7.8 YANTAI TIANYUAN SHANZHUANG WINERY CO., LTD. ................40

7.9 PUTIAN LVSHEN GARDEN BUSCH CO., LTD.......................................41 7.10 ZHEJIANG ZHIZHONGHE BUSCH CO., LTD.......................................41

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................43

CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................44

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C H A P T E R 3

H O T S P O T S F O R F R U I T W I N E

P R O D U C T S A C R O S S C H I N A

Figure 4 Nationwide distribution map of fruit wine mfg. enterprises above designated

size across China

1-3 1

4 4

5-8 5

9 910+ 10

Liaoning

Jilin

Heilongjiang

Inner Mongolia

Xinjian

Tibet

Qinghai

Hebei

Shanxi

Jiangsu

Zhejiang

Anhui

Fujian

Jiangxi

Shandong

Henan

Hubei

Hunan

GuangdongGuangxi

Hainan

Sichuan

Guizhou

Yunnan

ShaanxiGansu

Ningxia

Chongqing

Beijing

Tianjin

< 4

< 4< 4< 4

5

< 4

6

10

5

5

7

6

11

4

14

14

11

20

189

< 4

513

< 4

< 4

5

Shanghai

< 4

Hunan, Guangdong, Shandong and Henan are the major production bases for

fruit wine in China. From Jan. to Nov. 2010, enterprises engaged in fruit wine

production above designated size in the above four areas added up to 66

firms, accounting for about 35.29% of all fruit wine producers above

designated size all over China for the same period. Among them, 20 firms

were in Hunan, accounting for 10.7% of all producers above designated size

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6.3 MARKET POSITION OF FOREIGN

ENTERPRISES AND THE TREND IN RECENT

YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN

ENTERPRISES IN TERMS OF THE NUMBERS AND THE

COMPARISON OF FOREIGN ENTERPRISES AND

ENTERPRISES OF OTHER OWNERSHIP

Figure 16 Changes in the percentage of numbers of foreign fruit wine mfg. enterprises

across China and the comparison of foreign enterprises and enterprises of other

ownership

2008 2009 2010

全国 136 157 187

oreign-funded 19 17 17

of ownership 170

Private 82 98 117 ivate

oreign-funded 19 17 17nded

Joint-equity 7 6 6

Others 28 36 47

Private 60% 62% 63%

oreign-funded 14% 11% 9%

Joint-equity 5% 4% 3%

Others 21% 23% 25%

Changes in the percentage of

numbers of foreign-funded

enterprises

60% 62% 63%

14% 11% 9%

5% 4% 3%

21% 23% 25%

2008 2009 2010

Private Foreign-funded

Joint-equity Others

Percentage of foreign enterprise s

in terms of the number of

enterprise s in 2010

90.91%

9.09%

Foreign-funded Others type of ownership

In 2010, among the 187 fruit wine mfg. enterprises above designated size

across China, 17 are foreign enterprises, accounting for about a share of 9.09%

of all. In terms of the number of enterprises, the foreign enterprises in 2009

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