China Flooring Holding Co. Ltd. -...
Transcript of China Flooring Holding Co. Ltd. -...
China Flooring Holding Co. Ltd.Savio ChowOct 22, 2009
Responsible Forest
Investments
Head Quarter in South of China
Company Structure
China Flooring Holding Co. Ltd.(CF)
Export & Material Sourcing
(Overseas)
Domestic Sales & Brand Management
(China)
Own Facilities & OEM management
(China)
Multi-Engineered
Our Products
Solid Wood Laminate
IPL Floors
3-ply Eng
Artist Floor
Cork Floor
Plant in North East China
Engineered Flooring
Plant in East of China
Engineered Flooring
Plant in South China
Laminate
OEM Plant in mid-China
Solid
Company History
• 1985 - Se family worked with teak parquet and red wood furniture; in 1995 we focused on wood flooring only, importing species to China
• 1998 - Started promoting our brand “Nature” in China
• No.1 Solid wood producer in China Since 2001
• 2005 – joined WWF- GFTN China as founding member
No.1 Brand of Solid Wood Flooring in China 500 most valuable brands in ChinaFamous branded engineered wood products
in Guangdong province and then in China WWF Merit Conservation Supporter 2008
Awards
Shareholders of China Flooring Holding Co. Ltd. (CF)
• Mr. Se (President of CF) and his family • Morgan Stanley• IFC
Press Conference in 2008
Benefits from IFC Investment • We have learned a great deal more about Corperate
Social Responsbilites and received guidelines in the form of Performance Standards (PS1-8)
• We gained necessary capital to increase our manufacturing facilities
• We can expand our sourcing strength in South America
• We have a team of IFC experts to help us in developing EHS code, sourcing & due diligence before forestry investment
Performance Standards • PS1 – Social and Environmental Assessment and
Management System• PS2 – Labor Working Conditions• PS3 – Pollution Prevention• PS4 – Community Health Safety and Security• PS5 – Land Acquisition and Involuntary Resettlement• PS6 - Biodiversity Conservation• PS7 - Indigenous People• PS8 - Cultural Heritage
Sourcing Targets in PeruFSC Wood Suppliers
Own FSC Concession
OEM Sawmills
CoC Certificated
OEM or OwnFlooring Manufacturing Facilities – CoC certified
Export to
Clients
Fsc CoC Certificate
Plants Trees along Yellow River Since 2006 Donated RMB10mil to Western China Development Fund
in 2006 Encourage Suppliers to provide FSC products since 2005 Established 5 University scholarships in China Established green corridor in Jiangxi Sponsored 2008 Olympic
Corporate Social Responsibilities
Donated RMB 10M to Western China Development Fund
Thank you!