EQ Travel Management business travel show presentation feb 2016
China Fact Sheet double sided VB 2017 12092017Market snapshot* Popular international destinations**...
Transcript of China Fact Sheet double sided VB 2017 12092017Market snapshot* Popular international destinations**...
***Visit friends and/or relatives, ****direct flights only; number of departing seats in 2016.
Direct flights from China to the UK**** (2016)
70% of Chinese visitor nights are
spent outside London
20
UK ranking for international visits from China in 2016#30
£513m 2011-2016
+114%
2011-2016
+75%260,000visitors
3.3 times theglobal average
2016
2016
Global ranking for inbound visits to the UK in 2016#24
Global ranking for inbound spend in the UK in 2016#12
2016 averagespend per visit
£1,972
Market snapshot
Sour
ces:
*In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
* O
xfor
d Ec
onom
ics,
***
*Ape
x.
9 %
6 %
3 %
16%
6 %
2 %
12 %7 %
4 %
5 %
30 %
Percentages visitor nights in the UK; colour indexes against overall inbound average: above overall average on par with overall average below overall average
nightsAverage lengthof stay* (2016)
ChinaInbound tourism overview
Market snapshot*
Popular international destinations** (2016)
Regional spread of travel* (2014-2016)
Seasonal spread of travel* (2016)
Purpose of travel* (2016)
Percentages of overnight visits from China.
Pinterest - visitbritainYouku - 英国旅游局官方账号WeChat -
Consumer website: visitbritain.comCorporate website: visitbritain.orgGREAT China Welcome: www.visitbritain.org/great-china-welcomeImage library: visitbritainimages.comTrade website: trade.visitbritain.comMedia centre: media.visitbritain.com
VisitBritainUK Centre17F Garden Square968 West Beijing RoadShanghai 200041China
Travis Qian, VisitBritain Country Manager China & HK
Beijing-Manchester: 32,837 seats
Beijing-London Heathrow: 315,572 seats
Shanghai-London Heathrow: 299,188 seats
Chongqing-London Gatwick: 13,571 seats
Guangzhou-London Heathrow: 80,931 seats
16% 14% 47% 23%
Jan–Mar Apr–Jun Jul–Sep Oct–Dec
Hong Kong
20% 12%
Macao USA
4%
France
2%
VFR***Holiday
Study Misc
Business
46%37%
22%31%
8%1%
6%6%
18%24%
ChinaAll inbound markets
Booking habits** (2016)
Top influences in visiting Britain** (2016)
Word of mouthTravel agent or tour
operator websiteTravellers' reviews
on websites
1 2 3
Affluent trendsettersYoung and affluent professionals that are cultural adventurers
Relaxed sightseersUrban middle-class searchingfor ‘must-do’ activities
65+ 2%
55-64 6%
45-54 18%
35-44 23%
16-24 18%
25-34 28%
0-15 5%
82%71%
UK holiday packagebooked online
Transport and accommodation booked together
North West China
1 %
South West China
3 %
Beijing(province in North China)
46 %
North China
6 %
Shanghai(province in East China)
17 %East China
8 %
Guangzhou-Shenzhen-Dongguan(part of South Central China)
8 %South Central China
9 %
North East China
1 %
1Monarchy,the Royals
2Shakespeare
3Food
4SherlockHolmes
5The London
Underground( the tube )
6Harry Potter
7British
fashion labels
8Edinburgh
Festival
9Afternoon tea,
cakes
10Downton
Abbey
Travel companions** (2016)
72%
16% 13%
Spouse/ Partner
14%On their own
With childrenunder 16 With friends
7%
With other adultfamily members
Visitor profile
ChinaMarket snapshot
High
Medium
Low
Sour
ces:
* In
tern
atio
nal P
asse
nger
Sur
vey
(IPS
), *
*Vis
itB
rita
in/I
psos
'Dec
isio
ns a
nd In
fluen
ces'
rese
arch
', **
* V
isit
Bri
tain
/Oliv
e In
sigh
t 'H
ow B
rita
in c
an b
est p
lay
the
cult
ure
card
'Applicable to people who visited Britain.
Applicable to people who visited Britain.
Visitors’ origin* (2013)
of visitors from China were “extremely likely” to recommend Britain in 2015*73%
Interests in British culture*** (2015)
Market segments & attributes
Top three activities in the UK* (2011, 2016)
Visited museumsor art galleries
Visited parksor gardens
Wentshopping
Key demographics* (2014-2016)