China Edge and China Rendez Vous 2015

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China Edge & China Rendez-Vous

Plan. Engage. Deliver.

2015 Events Plan

The pathway to luxury Chinese consumers

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China Edge is a UK company formed by China

and luxury specialists, bringing together years

of experience in China strategy & risk,

tourism, digital & social, cross-cultural training,

and luxury marketing.

China Edge brings the luxury retail, hospitality

and travel industries best practices from

across the world, provides strategic and

tactical support, as well as insights into the

behaviour, aspirations and preferences of

high net worth (HNW) Chinese consumers.

China Edge provides an end-to-end platform to

help brands target, engage and serve the

global Chinese consumer, creating

opportunities for growth in sales and brand

value.

China Edge

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China RDV VIP Profile

Dedicated to serving China’s high-end

market, China Rendez-Vous has

developed a unique marketing

platform focusing on the new

aspirations of the fast growing High

Net Worth Individuals (HNWI)

throughout the country.

A targeted database and an accumulated

knowledge of the consumers have

enabled the company to meet the

goals and needs of each of its

participants and partners. Its

reputation has been growing in China

and overseas, gaining the trust of the

world’s most elegant brands with flying

colors.

China Rendez-Vous: Luxury lifestyle platform

Gender

Male 72%

Female 28%

Annual spending (RMB)

Above 10 Million 48%

From 5 to 10 Million 29%

Below 5 Million 23%

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Superyachts & Beach Polo tournament

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SO! Dalian is the first ever superyacht show to be organized in the North of China.

Like never before, SO! Dalian has created an opportunity for guests from Beijing, Tianjin, Shenyang, Harbin and many more cities to come to the beautiful city of Dalian to experience a true yachting lifestyle event.

4 days of comprehensive events program with Focus on Polo with a Beach tournament

‘SO! DALIAN’ is a unique networking platform offering top level activities for brands to develop their CRM strategy.

So! Dalian Dates: 18-21 June 2015, Dalian

Attendance Visitors VIPS Exhibitors

2014 7,739 12% 132

2015 (expected) 14,000 15% 150

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Superyachts,business Jets & Riviera Lifestyle

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Inspired by the grand success, of SO! Hainan China Rendez Vous launched a similar concept in the island that has become China’s Yachting hub. With world class yachting infrastructures, Hainan is by far the largest market for yachts and superyachts in China.

A strong track record of successful events in Sanya. Last edition counted more than 80 rotations of private jets, bringing to the event an high end attendance. Guests enjoyed a week end of activities with demo flights Sea trials, Arts, VIP dinners, cocktails…

So! Hainan

Attendance Visitors VIPS Exhibitors

2012 (HRV) 21,422 46% 208

2013 (HRV) 23,135 58% 253

2015 (expected) 25,000 60% 220

Dates: 3-6 December 2015, Sanya

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The passion of classic cars & elegance

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Created in 2013 by China Rendez-Vous, Bund Classic is the first annual Concours d’Elegance dedicated to the Chinese and Asian classic car community.

The first two editions of Bund Classic attracted a stronger interest from a significant number of car collectors in China and overseas, offering a unique networking platform to develop this rapidly expanding community. With seminars, gala dinners and hospitality events offered to the VIPs, Bund Classic is an exclusive experience revolving around classic cars.

The Concours d’Elegance itself is attributing prices to the best cars in different categories.

Bund Classic

Attendance Visitors Exhibitors

2013 5,446 45

2014 9,743 56

2015 (expected) 12,000 70

Dates: 16-18 October 2015, Shanghai

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The inaugural Ski & Style will draw a few thousands of business elites and social luminaries for three days of celebration, social networking and mountain lifestyle discovery.

The event will feature three different themes

• The best of the best of ski fashion and the latest equipment

• The finest brands’ collections dedicated to mountain getaways and stylish parties

• The best ski resorts, luxury hotels and exceptional properties by the ski runs/slopes will attract hedonists with their understated definition of excellence.

Ski & Style

Attendance: 3000 guests (planned)

Dates: November 2015, date TBC

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Polo team sponsorship, Music Festival Sponsorship, Art Fair and Events.

More activities and Sponsorships

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Quotation and further information please contact our London team:

• Mr. Roy Graff

+44 (0)7821093199

[email protected]

Contact

Plan. Engage. Deliver.

mailto:[email protected]

China Edge and China Rendez Vous 2015

Business

Transcript of China Edge and China Rendez Vous 2015