Chin credential feb 2017

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Transcript of Chin credential feb 2017

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Today, everything is TRANSPARENT, CONNECTED and INNOVATED throughout 24 hours of a consumer. As a result of the rapidly evolving technology landscape, the point of engagement and the point of transaction are converging through media. THIS means the contribution of Chin Media services to client business is more VISIBLE, IMMEDIATE and MEASURABLE.  

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TYPE OF ADS

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WORKFLOW

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HOW WE APPROACH?

A/B TESTING OPTIMIZATION ACTION UPSALE

•  Why should I care? •  What is your brand?

•  Is there anything I can have after becoming your leads?

•  What are the features of your brand in comparison with others?

•  Are there any special promos? •  What do others say about your brand?

 

I’m ready to take action now!  

•  Are you happy with the experience earned after?

•  Will you refer the brand to others?

Reach audience in a large scale to drive awareness and find out the

most relevant TAs

Maximize the ads with the most suitable context to turn the most relevant to the most

valuable users

Close the deal in the highest performance ads  

Retargeting and turn your customer to your loyal one  

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OPTIMIZATION SKILL SET

We  use  our  system:  ADS  SERVING  REAL-­‐TIME  TRACKING  to  manage  your  campaign  REAL-­‐TIME    

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OPTIMIZATION SKILL SET

We  use  GOOGLE  ANALYTICS  SPREADSHEET  ADD-­‐ON  to  manage  your  campaign  HOURLY  

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OPTIMIZATION SKILL SET

-­‐  We  set  your  own  OPTIMIZE  RULE  from  your  KPIs  to  manage  campaign  effecJvely.  

 

-­‐  Each  Ads  content  will  be  showed  clearly  in  the  OPTIMIZE  BOARD.    -­‐  Then,  the  team  can  know  which  Ads  has  good  performance  and  which  has  bad  results.  Immediately,  our  opJmizer  can  turn  off  or  maximize  the  ads  to  reach  KPIs    

 

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OPTIMIZATION SKILL SET

•  Customer LIFETIME VALUE is one of the most important metrics in your tool belt if you’re an ecommerce retailer.

•  That’s why we create CHIN TRACKER to support you with this metrics

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