Children's Hospital of Wisconsin: Using Facebook Live and Periscope to engage patients and families,...
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Member Meeting 1 June 22, 2016 Chicago Learn more about Member Meetings health.socialmedia.org/meetings Children’s Hospital of Wisconsin Korre Johnson Using Facebook Live and Periscope to engage patients and families
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Transcript of Children's Hospital of Wisconsin: Using Facebook Live and Periscope to engage patients and families,...
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
Children’s Hospital of WisconsinKorre Johnson
Using Facebook Live and Periscope to engage patients and families
Using Facebook Live & Periscope to engage patients & families
Korre Johnson, digital engagement manager Children’s Hospital of Wisconsin
Why we love live video
Live video is a key component of our social media strategy
Our audio and video setup
#BabyMadeline Our big splash on Periscope
#BabyMadeline
Gained national attention from an online story by People magazine
#BabyMadeline Planning and coordination
#BabyMadeline Partnered with GE Healthcare
Raised awareness: • Blog posts and
social media ads • Live broadcasts
previewing event • Highlight videos
during event
#BabyMadeline
#BabyMadeline
944 total viewers on Periscope • Day one: 385 viewers • Day two: 323 viewers • Day three: 236 viewers
Now our focus is Facebook Live
Join us live to get your questions answered
Now our doctors are requesting reoccurring broadcasts
Our host is on camera, engaging with viewers
Even our CEO is getting involved
What can go wrong?
Facebook Live metrics
Topic Organic
reach Organic
views Video length
Watch us put a cast a child 68,991 9,416 12:09
Q&A about the impact of sugar 52,139 7,226 19:32
ECMO heart and lung bypass treatment 50,941 15,409 9:42
Q&A about adult congenital heart disease 49,063 4,550 38:19
Q&A about head lice 45,980 5,769 7:18
Q&A about congenital heart defects 44,593 9,434 29:01
Behind the scenes with transport team 40,749 9,054 10:57
Q&A about picky eating 34,054 4,369 15:51
Patient story about breastfeeding support 21,448 6,112 16:18
Q&A with our CEO 12,337 2,729 21:47
Key takeaways
• Always add value • Partner PR team • Test everything • Get help behind
the camera • Get yourself in front
of the camera
Learn more aboutpast and upcomingMember Meetings
health.socialmedia.org/meetings
Member Meeting 1June 22, 2016Chicago
Learn more about Member Meetingshealth.socialmedia.org/meetings
