CHIEH-JU HUANG

DESIGNPORTFOLIO

LAW FIRM PROJECT

PAINTERLY SPACE

NISHIMURA’S REMODELING PROJECT

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TABLE OF CONTENTS

SDC GALLERY PROJECT 12

GREGORY’S REMODELING PROJECT

LITTLE WHITE HOUSE

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THE BEAUTY SHOP 56

SKETCHES 72

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LAW FIRM PROJECTTALLAHASSE, FL

The law firm project is derived the Southern Live Oak which is the common plant in the southeastern United States. It not only reflects the humid and torridity climate in Tallahassee, but also shows the interactions between human and nature. The abstract tree concept is used in the open office area, and it helps the clients understand the firm’s unique culture and concept of localization. Also, the working surface in the system furniture design is made by local oak. This project is designed to satisfy aesthetic and functional needs, and it also provides the sense of connection to the local pedestrian street.

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OAK TREE CONCEPT

ORGANIC CONCEPT & GREEN IDEA

RECEPTION AREA ELEVATION

SECTION

FLOOR PLAN 1F

FLOOR PLAN 2F

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OPTIX COLORED ACRYL-IC/ RECEPTION AREA & BAR AREA

COPPER SHEET/ RECEPTION DESK

BRUCE FLOORINg/ TRUm-BULL™ STRIP SOLID OAK IN ANTIqUE/ OFFICE& CONF.

FELLSCARPETS/ CARE-FREE TONES gREY/ 1F mEETINg AREA & OPEN WORKINg STATION

FURNITURE PLAN 1F

The design of reception and meeting area are derived from the Southern Live Oak’s branches and trunk.

FURNITURE PLAN 1F

EAmES CHAIR/ LARgE CONF.

CURTAIN/ CONTRACT FABRIC gRAY/ OFFICES & LARgE CONF.

ALUmINUm PANELS/ RED LINE DESIgN

HAWORTH/ FABRICSEATINg/ NATURE LEATH-ER WHITE XE-0AN/ 1F mEETINg AREA’S SOFA

The design of adjustable overhang is inspired by the lower limbs of the Southern Live Oak. This design can help to block sunlight in summer time and allow more light in winter.

The oak concept also reminds us to respect the local climate and concern about daylight issue.

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RED PAINTINg ON ALUmI-NUm/ OPEN CONF. AREA

PRECAST CONCRETE PAN-ELS/ INTERIOR WALLS

gRADUS/ TImES SqUARE gREY/ LOBBY & 2F

BRUCE FLOORINg/ TRUm-BULL™ STRIP SOLID OAK IN ANTIqUE/ OFFICE& CONF.

FURNITURE PLAN 2F

The glass and transparent panels provide more access to daylight and ensure healthier office environment.

FURNITURE PLAN 2F

LE CORBUSIER CHAIR/ PRIN-CIPLE’S OFFICE

LE CORBUSIER CHAISE LOUNgE/ PRINCIPLE’S OF-FICE

STEELCASE/ SEATINg UP-HOLSTERY/ OLY10 ADmI-RAL/ SYSTEm FURNITURE

VERSTOCK/ CLASSIC RED OAK/ CEILINg VENEER

The systems furniture design focuses three main concepts: functionality, creativity and flexibility. The design helps professionals work efficiently and easily communicate with other colleagues. In addition, the design aesthetics reflect the law firm’s unique culture and sense of professionalism.

The large windows in the southern building can bring nature into the interior space and connects the local landscape with office design.

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SYSTEM FURNITURE DESIGN

The curved primary work zone is inspired by a circular concept, allowing the user to have convenient access to a variety of resources and electrical devices. The secondary zone is installed with dual monitors, tablet and other personal devices. Those innovative devices, such as the tablet and webcam, help the worker improve the communication between different team members and departments. moreover, the devices in the secondary zone can reduce paper usage and to maintain a more organized working environment. The shelves and open closet design can help workers find documents more easily. The closet with drawers in the peripheral zone can store personal items and ensure the safety of important documents. The seat area is multifunctional and changeable. It can be a small meeting area or a place to brainstorm with colleague.

FUNCTIONALITY

The design is also flexible and creative. The panel in the systems furniture can be easily uninstalled or replaced in order to satisfy multiple function and needs. Also, the personal working space can be changed to the small case room or informal meeting space. The glass and transparent panels within the design allow for more access to daylight to promote healthier working environment.

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FLEXIBILITY & CREATIVITY

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SDC GALLERY PULLMAN, WA

The project focuses on how to create a bold, informative, and persuasive graphic to explain data. We has analyzed data from 117 surveys and prepared conceptual design ideas for the 1st floor of Carpenter Hall in WSU. Everything is important in conveying the message inherent in the data, and it includes color, size, shape, order, visuals, etc. In this project, we advance a design concept and implementation plan that can be supported bt the data.

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PROBLEMSCOLLABORATION

84% PEOPLE THINK THE gALLERY IS BAD

LIgHTINg NEEDS TO BE ImPROVINg

THE SPACE IS TO COLD AND WHITE

THE SPACE DOSE NOT CATCH PEOPLE EYES

THE PANELS ARE DIFFICULT TO mOVE

THE PINUP BOARDS DOES NOT WORKINg WELL

COmBINE THE gALLERY TO THE CORRIDOR mORE.

86% PEOPLE THINK THE FOOD AREA IS BAD

SEATINg IS NOT ENOUgH

THE SEATINg AND TABLE ARE TOO OLD AND IN BAD CONDITION

THE SPACE IS UNCOmFORTABLE

THE TABLE IS TOO DIRTY

LEAVES ALWAYS FLYINg INTO THE SPACE WHEN PEOPLE OPEN THE WEST DOOR

DESIGN

61% THE SPACE IS UN-WELCOmINg

THE LONg HALLWAY mAKES THE SPACE JUST LIKE THE PASSAgEWAY

STUDENTS BLOCKS THE PASSAgEWAY BEFORE THE CLASS

CHANgE THE WALL COLOR

NEED mORE gATHERINg SPACE.

PEOPLE WAmT TO CHANgE THE SPACE

SEPARATION BETWEEN FOOD AND STUDY

REARRANgE THE PANEL BOARD

WANT TO SEE mORE INFORmATION ABOUT SDC,

ImPROVINg THE LIgHTINg

CHANgINg COLOR TO mAKE THE SPACE mORE WELCOmINg

DO YOU SATISFY WITH THE SPACE?

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PEOPLE THINK THE CIRCULATION & ORIENTATION IS BAD

SOLUTIONS

We encourage students to renovate the space by themselves. This idea can train student’s design, creativity, and collaboration skills. To achieve the DIY space, our design more focuses on the decoration and not remodeling the space. In our plan, we won’t take off any existing wall or window. All new walls are using attaching panel wall, so everything can install by students themselves. The DIY idea not only reduces the cost, but also enhances SDC identity.

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A. CEILINg WITH RUgS (ENTRY)B. FLOORINg INSTALLATION C.INTERIOR PAINTINg D.TO ARRANgE TABLES BY STUDENTS (STUDYINg AREA)E. WALL PANELS (HALLWAY)

DIY & INSTALL

LET’S D0 IT YOURSELF

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UPUP

UPUP

VENDING MACHINE COLLABORATIONTABLE

WAY FINDING

TRUSH CANS COFFEE MACHINE

SHOWING CALLORIESSHOWING CALLORIES

BENCH

STANDING EATING SPACE

MAGNET BOARD

ILLUMINATED COLUMNWITH SCHOOL SYMBOL

STUDY AREA

SEATING AREA / 3D ARTWORK DISPLAY

ELV.

STORAGE

GALLERY

FOODSERVINGAREAEATING /

STUDY AREA

ELEC.

W. M.

MOVEABLE DISPLAY PANEL

www.autodesk.com/revit

Scale

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ConsultantAddressAddressAddressPhone

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3/32" = 1'-0"

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3/32" = 1'-0"1 FLOOR PLAN

FLOOR PLAN

UPUP

UPUP

VENDING MACHINE COLLABORATIONTABLE

WAY FINDING

TRUSH CANS COFFEE MACHINE

SHOWING CALLORIESSHOWING CALLORIES

BENCH

STANDING EATING SPACE

MAGNET BOARD

ILLUMINATED COLUMNWITH SCHOOL SYMBOL

STUDY AREA

SEATING AREA / 3D ARTWORK DISPLAY

ELV.

STORAGE

GALLERY

FOODSERVINGAREAEATING /

STUDY AREA

ELEC.

W. M.

MOVEABLE DISPLAY PANEL

www.autodesk.com/revit

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3/32" = 1'-0"1 FLOOR PLAN

3/32" = 1'-0"2 EAST ELEVATION

1/8" = 1'-0"3 WEST ELEVATION

3/32" = 1'-0"4 EAST HALLWAY ELEVATION

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ELEVATION

DYNAMIC LINE DESIGN

VIEW FROm THE HALLWAY TO THE SOUTH ENTRY

VIEW FROm THE NORTH ENTRY TO THE HALLWAYVIEW FROm THE HALLWAY TO THE NORTH ENTRY

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COLLABORATION TABLE

VIEW FROm THE WEST ENTRY TO THE SDC gALLERY

DISPLAY BOARD DESIGN

VIEW FROm THE HALLWAY TO THE gALLERY

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SDC IDENTITY

THE gALLERY AND THE mOVEABLE DISPLAY BOARD SYSTEm

VIEW FROm THE NORTH ENTRY TO THE HALLWAY

BENCH DESIGN

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The site is in a meadow sloped toward a valley with views to the southeast and southwest. Climatic conditions are mostly temperate with many sunny days, prevailing SW winds, and occasional fierce storms. On the site is a “relic,” an old building of unknown origin that will provide structure and walls within restrictions as noted.

PAINTERLY SPACEA PAINTER RETREAT

This project focuses on the utilization of ordering principles derived from the analysis of a two-demensional work into the making of three-dimensional space. The creative retreat emphasizesthe application of an aesthetic approach and the language to a design problem by researching another discipline’s formal language and poetic content. In addition, the project also celebrate light, views, and place.

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“All pictorial form begins with the point that sets itself in motions…The point moves…and the line comes into being-the first dimension. If the line shifts to form a plane, we obtain a two-dimensional. In the movement from plane to spaces, the clash of planes gives rise to body (three-dimensional)…A summary of the kinetic energies which move the point into a line, the line into a plane, and the plane into a spatial dimension.” Paul Klee 1961

9Am 1Pm 5Pm 9Pm

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FLOOR PLAN 1FSKYLIgHT STAIRCASE

SOUTHERN WALL VIEW FROm ENTRY TO LIVINg ROOm ENTRY TRANSLUCENT PANELS

This space is designed to satisfy aesthetic and functional needs. The eastern wall is made by translucent material which can bring natural light into this space. It can soften the strong daylight and present low glare in interior space. At night time, the eastern wall and artificial light will work together in order to create a relax and comfortable space. The huge windows in north side provide abundant daylight and blur the line between natural environment and artificial building. The hallow timber frame on the northeastern ceiling can bring high quantity cool light into the space and show visual clarity. The light displays strong visible contrast and shows architectural characteristics. moreover, timber frame also create temporal orientation. The shadow of the frame can also display the diurnal cycle and help to show different materials and textures in the space.

FLOOR PLAN 2F

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VIEW FROm KITCHEN TO LIVINg ROOm PERSONAL SPACE SECTION

This nirvana chair is inspired by central concept of Buddhism creeds. It represents that the material in our universe can be recreated or destroyed, and all things on earth follow the regulations of Samsara. In addition, the substance will not be disappeared and maintain at the perfect condition. I want to create the chair which can keep balance between itself and the environment. The symmetrical design shows that the chair is stable and harmonious, and the curved back of chair displays that the object is dynamic and variable. It represents that the immortal substances are continually changing in endless circle in mahāyāna Buddhism. The dominant color in this chair is crimson, and crimson color not only represents the beginning but also end of the life circle. The nirvana chair pursues the equilibrium between the aesthetic and function. This chair is also an approach to ergonomics which conforms to the ADA requirement.

NIRVANA BENCH DESIGN

SW 2810 Rookwood Sash green

SW 6866 HeartthrobSW 6700 DaybreakSW 6048 Terra BrunSW 7007 Ceiling Bright White

Low E glass |Solar-ban® R100

Teragren® Bamboo Flooring

3-form Chroma Reflect-LEED-certified

Philips Emergy Star® PAR38 LED

Armstrong- Slate Flooring -D4324

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MATERIAL

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REMODELING PROJECTTOKYO, JAPAN

The residence is designed for an older couple who are living in a stressful surrounding, Tokyo. This house is a small resident locates the center of Tokyo, and it was originally designed for a family living. The owners want to reduce the number of rooms and have more relax living environment. moreover, the house is not de-signed to be a permanent living space. On the other hand, it will be a vacation house when the owners come to Tokyo for meeting.

The design concept of this project is derived from the “block” shapes. The block shape presents the idea of simplicity and the concept of functionality. In this project, the drop ceiling design, the furniture, and arrangement follow the concept of the block and show the romantic feeling.

THE “BLOCK” CONCEPT

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ORIgINAL FLOOR PLAN NEW FLOOR PLAN

VIEW FROm THE LIVINg ROOm TO THE KITCHEN VIEW FROm THE KITCHEN TO THE LIVINg ROOm

VIEW FROm THE LIVINg ROOm TO THE OPEN BEDROOm

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BOOKSHELF DESIgN VIEW FROm KITCHEN TO ENTRY OPEN BEDROOm DESIgN

EAST ELEVATION SOUTH ELEVATION

“For a house to be success-ful, the objects in it must communicate with one another, respond and bal-ance one another.” – Andre Putman

3 FORm/ CHROmA PEWTER RESIN/ CEILINg

OEm/ ALUmINUm PANEL/ INTERIOR EqUIPmENTS

REWARD WALL SYS-TEm/ PRECAST CON-CRETE/ ENTRANCE WALLS

DELTILE/ KImONA SILK ImPERIAL gRAY/ BATHROOm FLOOR TILE

ARmSTRONg/ RED ROCK CANYON/ LIV-INg ROOm

ARmSTRONg/ Am-BER gRAIN/ HALL-WAY FLOOR

SECTION

“Design is a plan for arrang-ing elements in such a way as best to accomplish a particular purpose.” - Charles Eames

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GREGORY’S REMODELING PROJECTPULLMAN, WA

GREGORY’S REMODELING PROJECT

The design concept is derived from a “home poem”, and this poem talks about how people desire to have a safe and comfortable home. In gregory’s apartment, the decorative wall separates the public area and private space. It emphasizes that our per-sonal space is enclosed and will not be disturbed. In addition, it not only presents that people pursues a comfortable and safe space but also shows the prin-ciple of balance and harmony in their home.

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CONCEPT MODEL

RHYmE AND UNITY VARIATY AND mOVEmENT

Fly home there will be shine with bright orange light Fly home there will be sweet with bright orange light Fly home there will be caring with bright orange light Fly home there will be lovely with bright orange light Fly home there will be comfort with bright orange light Fly home there will be fortune with bright orange light Fly home there will be future with bright orange light Fly home Fly home to your nest with bright orange light -See Fee Lee

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VIEW FROm THE BEDROOm TO THE KITCHEN

VIEW FROm THE LIVINg ROOm TO THE KITCHEN

VIEW FROm THE KITCHEN TO THE LR (TV NOT SHOWN)

VIEW FROm THE HALLWAY TO THE KITCHEN

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The gregory home design is also implied the principle of rhyme and unity. many small geometrical patterns are used in decorative walls and bookshelf. Those patterns which gradually enlarged symbolize the process of life and the concept of sustainable development. The sustainable energy and materials are used in gregory’s home in order to present the balance between human beings and environment.

Choosing color in this project is also related to those principles. The warm and harmonious colors can be found in most walls and floors, and this idea is derived from the poem which notices the peace of mind. The high correlated color temperature can also be found in ambient and accent lights in this project because of the poem.

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LITTLE WHITE HOUSEVALLEY, WAThe Little White School House will provide the community theplace to gather, chat, and hand down the history of Valley. TheHeritage center will not just preserve the history of Valley, butalso it will be the place for people to understand the community,and be a guiding line for the community’s future.

LITTLE WHITE HOUSE

This space is designed to show Valley’s history, cultureand the art pieces which are created by local artists. Thecommunity museum includes the historical display area, theprojection space, the interactive area and a gift shop. Thehistorical display area displays the information and picturesabout the past Valley. The moveable display panels show thehistory of mining, logging and rail road. The projection areadisplays the video about the valley community. The interactivearea space displays the old costumes and equipment from late19 th centuries to early 20 the centuries. All of the spaces incommunity museum are applied the concept of the SpokaneFalls & Northern Railway and Colville River. The communityis designed to be multifunctional. It can be a place to displayartworks from local artists and an informal classroom. Thetiered seating is designed to hold a personal presentation andaccommodate more visitors.

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The fisrt floor is more simple than the second museum space. It is designed for stuffs to prepare, work, and store the displays. more than that, this space also can be the community relax space and reading space.

FLOOR PLAN 1F

FLOOR PLAN 2FThe entire interior space is incorporated the idea of railroad and the ColvilleRiver. The Reception desk and railroad used bronz, metal, and local woodto create the rail trak feeling. The curved 3-Form ceiling object and the bluewall is influenced by the river movement.

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The design is applied the concept of river and railway. This receptiontable shows the dynamic lines and abstract form. It not only satisfiesthe aesthetic needs but also the functional demand.

To show local art projects and community events. People can sit on the Theater-like seat, or the seatalso can a art disply. Thus, it will be mult-purpose.

The Wayfinding design in this Heritage museum follows the same concept as the entire space, Rail Road. It used the station name in the points of the showcases and use the rail track as the route. Thus, it creates the unity for the space.

The steel frame in the panal display area presents the sense of industrial age. This design use the old rail to be the material and directly connect to the reception table. The adjustable bar can easily help disable people to see the panals. The moveable panals are also easy to change and maintain.

RAILROAD DISPLAY

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Equipment:1.sandbox2.moutain-like Sliding with Tunnel3. Rail track4. mining cart

The colorful railign could be an attraction for the visitor. It also can be the symbol that people can find the place easier. The coloful waving object that sticked on the railing reflects the idea of the Colville river. It is not just for the ourside decoration, also its connected with the inside of the museum and create an unity space.

SITE DESIGN

This Playground is influenced by the mining works. The mountain-like Sliding and the Tunnel can be the symbol of the space, it also can attract people to the Heritage museum. The rail track and the cart are connecting with the sandbox, which is in around the play space. Also the play area located directly beside the heritage mesuem and the parking lot, so it is very easy acess also parents can watch their children easily.

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THE BEAUTY SHOPTHE WATER CONCEPT

The designer will develop from the Program, the space plans for the prototype including conceptual design of the exterior and interior building elements, merchandise fixture layouts, and service/experience areas. The designer is to provide materials and methods to achieve the design intent. The scope of work includes review of brand positioning including branding elements and translation of brand attributes to the retail environment. It is recommended that the Designer select a working name for the restaurant concept instead of “Beauty Company, Inc”. Since locations in NYC, London and Tokyo are yet to be identified; it is the intent that the new store front and its windows reflect the store’s brand positioning and the incorporation of new interactive technologies.

EXPLORE YOUR INNER BEAUTY

The water concept is derived by the ideal female image in modern society. Women are just like water. They display abundant vitality and extreme power. The soft power which women have defines the new idea of beauty. They remind us that it is better to have broad definition of beauty, and people have to concern about inner beauty, such as confidence, independence and self-realization. The idea of beauty is similar to water that it not only purifies our heart, but also represents the source of life.

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CONCEPTUAL SKETCHES

Water is fluid, soft, and yielding. But water will wear away rock, which is rigid and cannot yield. As a rule, whatever is fluid, soft, and yielding will overcome whatever is rigid and hard. This is another paradox: what is soft is strong.- Lao-Tzu (600 B.C.)

Women are just like water. They not only symbolize enormous energy, but also show the soft power. The increasing women’s economic, politic, and social influence presents that they have ability to change the world.

“Despite the physical, cognitive, emotional, and spiritual obstacles in the quest to achieve idealized beauty, women continue to chase it.” (Berberick, 2010)

Compare to men, women are more flexible and dynamic. Women are similar to water that they are changeable as time goes by. And they are easy to adapt itself to any environment.

“Everybody says women are like water. I think it’s because water is the source of life, and it adapts itself to its environment. Like women, water also gives of itself wherever it goes to nurture life....”

Xinran, The good Women of China: Hidden Voices

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BRANDING

Dark color symbolizes women’s increasing influence, and shows the idea of independence, confidence and self- realization.

The curved shape of the logo represents the “water concept”.

Soft color symbolizes women’s soft power. It includes elegance, dynamicity and inclusiveness.

MISSONTo create a new retail design to be suitable for future business model

To create innovative design in order to attract potential customers.

To expand the idea of beauty and gain recognition from women.

Not only focus on physical attractiveness, but also inner beauty.

To apply innovative technology for new retail design.

To help our customers obtain required information effectively.

To adopt energy efficiency lighting and sustainable materials.

To enhance costumer experiences in order to increase product sales.

TARgET CUSTOmERS

Upper middle classAges 39-59Household income $ 90,000-$250,000Average purchase ranges $220-$350

High street locations in London, New York City and Tokyo

Bond StreetOmotesando

TARgET SITEmadison Avenue

BUSINESS MODEL

CONSUmER EXPERIENCE

PROCESS INNOVATION

FUNCTIONALINNOVATION

EmOTIONALINNOVATION

“Creating superior customer experience seems to be one of the central objectives in today’s retailing environments.” (Verhoef , 2009)

If the retailer provides special customer experience to their consumer, the company can obtain huge benefit from the clients.

CONFIDENCEINDEPENDENCE SELF-REALIZATION

WE SELL VALUE INSTEAD OF PRODUCTS

INNER BEAUTY > PHYSICAL BEAUTY

http://www.thebeautycompany.co/

68% 68% of women think that the media and advertising convey impossible standard of beauty that women cannot achieve.

88%76% 76% of women hope the female beauty was portrayed in media

as being made up of more than just physical attractiveness

Resource: “The real truth about beauty: a global report” 2004

88% of weman think that they are not satisfied with their physical attractiveness

WOMAN WANT TO SEE THE IDEA OF BEAUTY EXPANDED

MARKET ANALYSIS

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CONCEPT PHILOSOPHY

The water concept represents better design solution for successful business model, and the concept deeply influences the three retail strategies which include emotional connection, functional innovation, and creative technology.

First, we try to improve the emotional connection. We want our customers in the beauty shop to feel more confident, independent and self-realized. The beauty shop will be applied three main colors, black, white and tiffany blue. Black and white color symbolizes the increasing economic and political power which the upper middle class women have. On the other hand, tiffany blue represents women’s soft power, and it includes elegance, dynamicity and inclusiveness. Our design goal is trying to connect those emotional factors to the water concept design in order to attract people’s attention and increase consumer-product attachment.

moreover, we will enhance the functional innovation. The organized product display and layout can help our consumer to search the product and service. The water concept is also applied into the wayfinding design. The black line is just like a river, and it leads people to come into the interior space. The black line connects the entire space together and shows more the symmetrical and organized layout. It also decreases the search costs and increase transaction efficiency.

We also create a new technology standard for a beauty shop. The touch screen on the cabinet and interactive table can help our customers obtain required information and extra service. People also can simply scan the qR code on the screen and their purchases can be delivered to their home directly. In this project, the LED lighting will be used in ambient lighting and general lighting. The innovative OLED lighting will be installed between the ceiling and the black reflective panels, and this lighting can imitate the flow of water.

If these three innovative strategies and water concept can be applied into the retail design, it can increase the brand value and gain a competitive advantage in beauty business.

OLED

TOUCH SCREENqR CODE APPLICATION

ENVIROmENT CONTROL SYSTEm

DESIGN PROCESS

BUBBLE DIAGRAM

BLOCKING DIAGRAM

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FLOOR PLAN

VIEW FROM THE ENTRANCE TO THE CASHIER

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SOUTH ELEVATION WEST ELEVATION

CASHIER ELEVATION EAST ELEVATION

VIEW FROM THE ENTRANCE TO THE CASHIER

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VIEW FROM THE CASHIER TO THE ENTRANCE

STOREFRONT ELEVATION NIGHTTIME

DAYTIME

RECESSED CAN/ LEDSTRIP LEDTRACK LIgHTINg/ LEDWALL WASHER/ LED

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COLOR AND FINISHES

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HAND DRAWN PERSPECTIVES

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