CMO SCHOOLARLEN MEYERS, MD, MBA

SOCIETY OF PHYSICIAN ENTREPRENEURS

DISCLOSURES

• Bridge Health (CMO)

• Cliexa (CMO)

• Cerescan (Advisor/shareholder)

• RxRevu (Advisor/shareholder)

• The Physicians Edge (Advisor)

• Csurgeries (Advisor)

• WebMD/Medscape Reference (EIC/Advisor)

WHERE TO WORK?

• Stage: startup (98% failure rate), turnaround, realignment,

sustaining success?

• Type of company: drug, device, digital health, care delivery

• Location: Biocluster/digital health ecosystem?

• People: Trust them? Experience?

• Risk/return and success potential ?

• Your skill set/fit: Can you deliver?

THE 7 M’S: CAN YOU DELIVER?

• Money

• Management

• Maturity/Judgement

• Monitoring the environment

• Manpower

• Marketing

• Media/Networks

SKILLS GAPS

• 1. Product development

2. Strategic thinking/complex problem solving

3. Sales, marketing and communication

4. Financing new ventures

5. Integrating digital health solutions into existing workflow

6. Legacy EMR integration

7. Overcoming the barriers to clinical dissemination and

implementation

8. Measuring the scaleable impact of an intervention

9. Business development

10. Leaderpreneurship

CRUCIAL CONVERSATIONS

• Whether you are a good fit

• Whether and when you can help achieve the company's next critical benchmark

• What role you will play in the company and for how long

• Whether you will have any conflicts of interest

• Approval from the other founders to participate

• Compensation

• Metrics attributable and trackable to your contributions

• Expectations about timelines and benchmarks

• How you will work with other members of team, particularly in communications, business development and engagement tactics

• Tax consequences of any equity arrangements

QUESTIONS?

•Arlen.Meyers@ucdenver.

edu

•www.sopenet.org