Chichester CollegeInternational Operations2nd November 2010

Peter Brown

• Offer the best quality learning experience

• Provide student support of the highest quality

• Offer progression routes for learners

• Maintain the cultural diversity of the student population

Mission Statement : Changing lives through learning

• To have a truly international outlook.• To show long term commitment to international

markets and to build close, long-lasting relationships.

• To adopt a consistent approach to the development of new markets.

• To recognise and adapt to different social, cultural or economic needs.

• To build an international reputation for quality.

Strategic Aims : International Operations

• Ethnic background : Chichester - 1.6% Chichester College – 12.4%• Full time student recruitment : 5000 – 20% from

outside UK• International student tuition fee income : 2008/9 -

£3.4m(surplus - £600,000)

• Beacon Award for International Student Support 2000 and for International Marketing 2001

• Queen’s Anniversary Prize for Higher and Further Education 2004/05

Success Factors

Education- Expanded and sustained

provision

- Cultural diversity

- Creation of specific/targeted courses

- Staff development

Benefits

• Diverse, multi-ethnic provision• 2267 International students from 83 different

countries (2007-8)• Social/cultural activities programme

Social/Cultural

• SMT/Governing body support• A strategic objective• Relationship marketing• Institutional links – GCN/scholarship provision• Agency network – 400 agents• Personal recommendation• Sustained budget• Appropriate promotional material• Advertising • Exhibitions • Anglia examinations

Recruitment

• 1999/2000 - £240,000 tuition fee income• £3,400,000 with £620,000 surplus• Re-investment in infrastructure and resources:

160 bed: on-campus Hall of ResidenceStudent Centre

Financial Impact

• Responsive College Unit – benefit to local community= tuition fee income x 2 = £6.8 million benefit to Chichester (30,000 population)

• 600 international students in homestay provision • 450 international students involved in part-time

work

Community Impact

• Established in 2000 at Beacon Award celebration• 5 original members• 25 current members from 10 different countries• Created to encourage member Colleges and Universities to

act more effectively “to provide exchanges, to strengthen ties of mutual understanding, friendship and personal and professional development, to enhance the educational opportunities of our student bodies and to contribute to international peace and understanding”

• Overseas delivery of College curriculum – South Korea, Singapore, Thailand.

• Student scholarship• Staff development opportunities

Global College Network

• Comprehensive and structured programme to assess English Language competence

• 10 levels – First Steps to Masters• Business English – 4 levels• 20097 – 43,000 candidates from 25 countries

• Income - £460,000

Anglia Examinations Syndicate

Press Cuttings

• Appropriate support and infrastructure• Budgets; planning and review• Use of agents• Establishing international links and developing

partnerships• Consistency and commitment• Building reputation through repeat business• Market information and curriculum development• Involving the whole College and developing

community links

Key Factors