Chicago Mobile Digital Billboard Media Kit - GoLite Ads

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Transcript of Chicago Mobile Digital Billboard Media Kit - GoLite Ads

  • 7/28/2019 Chicago Mobile Digital Billboard Media Kit - GoLite Ads

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    INTRODUCING GOLITE:

    Thank you for considering us for your next media buy.

    I imagine you are checking out GoLite Ads to see how we can help you increase profits andbrand awareness? These days competitors are vying for your client's business, thus, drivingdown profit margins and making it difficult for you to stand out.

    Now... there is GoLite.

    Do you think if we could put you in front of the right audience, at the right time, with the righmessages you could bring in more business? What if we did it in a larger-than-life, impos-sible to miss and eye catching way? Well, that's exactly what GoLite can do for you.

    GoLite offers you unmatched flexibility and unique visibility, placing your key messagesand your brand directly in front of your target audience, wherever they happen to be.

    You can change messages instantly and get ahead of your competitors with just a few mouse

    clicks. It's really that easy.

    Whether parked or cruising through downtown, GoLite brings unrivaled accountability to thetable thanks to it's state-of-the-art GPS tracking system, ensuring you know, in real time,exactly how your investment is being put to use.

    You can see exactly when, where, and how often your ads played... all from the comfort ofyour office, home, hotel room in Chicago, or anywhere in the world.

    So, we invite you to take a break from the boring, and put aside a few minutes to learn how youcan GoDigital... GoLite.

    Brian Bachman"The Big Screen Big Shot"

    GOLITE ADS MOBILE DIGITAL BILLBOARDS

    lite

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com

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    HISTORY

    GOLITE ADS IS COMMITTED TO BRINGING ADVERTISING BRILLIANCE

    What is GoLite?

    Each GoLite vehicle is equipped with two state-of-the-art light emitting diode (LED) electronic mes-

    sage centers displaying dynamic, vivid and eye-catching ads. Your message gets delivered directly

    to your targeted market, capturing attention when your prospects are actively shopping, eating or

    looking for entertainment. GoLite gives advertisers what they have always wanted the ability to stand

    out in a cluttered advertising landscape.

    Who Are We?

    Our team of LED display experts launched GoLite Ads in 2010 as a way to provide the tremendous

    benefits of LED technology to businesses of all sizes, but without the high costs of LED display

    ownership.

    The GoLite Ads management team boasts a combined advertising and media resume that spans four

    decades and combines another two decades of implementing some of the most dynamic digital

    advertising solutions worldwide to offer innovation and a competitive advertising advantage to compa

    nies from all sectors!

    lite

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com

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    FACT SHEET: MOBILE DIGITAL BILLBOARDS

    * 107% sales increase with mobile digital

    billboards.Product Acceptance & Research, Inc

    * 29% of consumers say a Mobile Digital Billboardcaused them to visit a retail store within a week of

    seeing the ad.Arbitron National In-Car Study

    * Mobile Digital Billboards boost namerecognition 15 times greater than anyother form of advertising.Outdoor Advertising Association

    lite

    MARKET DEMOGRAPHICS:

    4,500,000 impressions each month

    120 messages displayed each hour

    100 hours of drive time each week

    Coverage at over 250 events each year(including Cowboys, Rangers, Mavericks, Stars,

    Nascar, Lone Star, concerts, conventions, festivals,

    and much, much more)

    100

    80

    60

    40

    20

    0

    107%

    Boost NameRecognition

    MobileDigitalBillboards

    Television

    Magazine

    In

    ternet

    Radio

    News

    paper

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com

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    Step One:Accountability

    Log into Ad Manager and track when, where, and

    how often your ads play in real time. Upload new

    ads, create and schedule new ad campaigns.

    Step Two: Flexibility

    Upload as many different ads as you like, allowing you to speak to

    different audiences. Change which ads play whenever you wish.

    Choose / Change your

    displayed advertisment

    You have the option to upload

    new media from your own

    computer.

    AD MANAGER

    lite

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com

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    AD MANAGER

    lite

    Step Three: Unique Visibility

    Choose coverage area, dates, and times that determine

    when, where, and frequently your ads will be seen. It

    only takes seconds to create!

    Step Four: Increased Profitability

    Your campaign goes to market, your brand comes to life in an innovative,

    unique way and all the data is at your fingertips...in seconds. Track each individual

    ad or group of ads from anywhere you can access the internet.

    No other ad platform powerfully combines accountability, flexibility and unique visibility-

    resulting in increased profitability like GoLite Ads.

    Track your investment by viewingexactly where each ad played

    Customize the days you want

    your ads to run and choose

    the ads you want to play

    Control your media while

    tracking when, where, and

    how many times your ads

    played

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com

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    SUCCESSFUL DIGITAL OUTDOOR DESIGN

    lite

    Contrast

    Strong contrast is essential for creating good out-

    of-home design. The 14 color combinations repre-

    sent the best use of color contrast for readability.

    Image

    Strong images against simple backgrounds

    create high-impact visuals. The Image on the left

    is a good example.

    Pixel Matrix

    Ad Size Pixels: 512 wide x 288 highAcceptable file type: jpeg or mpegColor mode: rgbResolution: 300 dpi

    512 pix

    288

    pix

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com

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    SUCCESSFUL DIGITAL OUTDOOR DESIGN

    lite

    Quick Tips for GoodOut-of-Home Design

    * Short Copy

    No more than 10 words total, and 5 words in the headline.

    * Large and Legible Type

    Words are viewed from distances of 50-200 feet.

    * Increase Line Thickness

    At 200 feet, thin lines optically disappear.

    * Forget "The Whitespace" Rule

    * Bold Colors

    * High Contrast

    * Simplify Everything

    Focus on one key idea or message. Use colors with high contrast to maximize impact.

    Before Before

    After After

    Good Less Effective

    Less Effective Advertisement

    Good Advertisement

    888.674.1188

    Drivesales@GoLiteAds.

    www.GoLiteAds.com