CHICAGO 2019-2020 TRAVEL PROFESSIONALS OFFICIAL ADVERTISING OPPORTUNITIES: Print Guides • Digital Guides Website • eNewsletters

The most effective partner for your visitor

marketing efforts, geared toward leisure visitors, meetings/convention planners, destination wedding planners and

group travelers.

REACH QUALIFIED AUDIENCE SEGMENTS ACROSS ALL OF OUR CHANNELS

TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM

72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES

SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES

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Travel Professionals Guide

350K Total Reach

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2019 MEETING PROFESSIONALS GUIDE MEETINCHICAGO.COM

WHAT’S NEW IN CHICAGO | PRIVATE DINING SPOTSMEET GREEN | UNIQUELY CHICAGO EVENT VENUES

CHICAGOB E S T B I G C I T Y I N T H E U . S .

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Meeting Professionals Guide

680K Total Reach

Official Visitor Guide

3.1M Total Reach

Web

8.3M Site Visitors

eNews

118K+ Subscribers

2018 OFFICIAL VISITORS GUIDE CHOOSECHICAGO.COM

FEEL RIGHT AT HOME IN A CITY THAT INSPIRES

I N S I D E

PLAN A FUN-FILLED FAMILY

GETAWAY

SAMPLE THE CITY’S TOP CRAFT

COCKTAILS AND BEERS

MEET SOME OF CHICAGO’S STAR CHEFS

EXPERIENCE ALL FOUR SEASONS OF

“THE BEAN”

Chicago’s MobileVisitor InformationCenter distributed

39K+ OfficialVisitor Guidesand Brochures

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TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM

72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES

SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES

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REACH 9.2+ MILLION QUALIFIED TRAVEL PROFESSIONALS ACROSS THREE CHANNELS

Facebook: 287,346 likes

Twitter: 94,237 followers

Instagram: 227,158 followers

Social Reach608K+

Reach350K

Web Reach8.3M

Email Reach28K

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TRAVEL INDUSTRY INSIGHTSTOURISM IS BIG BUSINESS TO CHICAGO

27 FAMILIARIZATION (FAM) TRIPSHOSTED IN CHICAGO

FOR 268 TRAVEL TRADE PROFESSIONALS

81 INTERNATIONAL DESTINATION TRAININGS HELD, REACHING AN AUDIENCE OF OVER 5,114

76 INITIATIVESTO PROMOTE INTERNATIONAL AND DOMESTIC

TOURISM TO CHICAGO

34COUNTRIES REACHED

108% ABOVE GOALIN FAMILIARIZATION

(FAM) TRIPS

12 KEY CLIENT EVENTS HOSTED

100% OF GOAL REACHEDIN INTERNATIONAL

TRADE SHOWS ATTENDED

3,451 TRAVEL TRADE PROFESSIONALS

REACHED THROUGH 31 SALES MISSIONS

AND CALLS

1,999 APPOINTMENTSAT 13 INTERNATIONAL

AND 3 DOMESTIC TRADE SHOWS

INCREASED SOCIAL MEDIA ENGAGEMENT

1. Brazil

2. France

3. Japan

4. Mexico

5. Germany

6. Canada

7. China

1

37

5

42

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Choose Chicago executes a robust paid and earned media strategy on a national and international scale to drive brand awareness and consideration of Chicago as a four-season destination, thus increasing positive economic impact for the city. This strategy paired with a multi-million-dollar marketing campaign targets an incredibly qualified, active, travel-planning audience, better known as the High-Value Traveler, leading them directly to CHOOSECHICAGO.com, the Official Visitors Guide and all other related channels.

MARKETING THE DESTINATIONPAID CHANNEL

WELCOME HOME CAMPAIGN RESULTS

$11 MILLION2018 MARKETING BUDGET

DRIVES VISITORS

53.3MTOTAL MEDIA INVESTMENT

$238RETURN ON MEDIA INVESTMENT

$1.2 BILLIONECONOMIC IMPACT

(+44% from 2017)

$6.49HOTEL TAX RETURN

ON INVESTMENT

929,269INCREMENTAL TRIPS GENERATED

(+22% from 2017)

58.4 MILLIONAVERAGE IMPRESSIONS DELIVERED PER MONTH

(+37% from 2017)

NATIONAL PRINT

NATIONAL CABLE/

SATELLITE

DIGITAL CONNECTED TV/DEVICES

& STREAMING SERVICES

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DEDICATED EBLAST• Reach 7,000+ subscribers with 100% SOV.

• The custom email yields an incredible 22% open rate.

• CPC is $1.80 on average.

• Option to submit your own HTML, or use our Choose Chicago branded template.

• Limited availability; first come, first served.

RATESCustom Email ......................................... $1,250 per email

Reach our highly engaged database with 100% share of voice, driving all clicks to your site.

DEDICATED EBLAST

100%SOV

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QUARTERLY ENEWSLETTERReach an engaged and active travel-planning audience. Every other month, subscribers are inspired with rich stories showcasing what to see and do in Chicago.

DRIVE THIS QUALIFIED AUDIENCE TO YOUR SITE• Partners are showcased in a native-format,

integrated into the content.

• Clicks are driven directly to your site with a campaign tracking code, allowing you to measure results.

• Responsive design allows for seamless access across digital platforms: mobile, tablet and desktop.

CREATIVE BEST PRACTICESUse your most compelling image; create a tag-line that attracts attention and bring the user into the experience through your copy.

RATESDisplay Ad ......................................................................$650Limited Availability

Reach engaged and active travel-planners!

ENEWSLETTER

7K+OPT-INS

29.5%OPEN RATE

Responsive Email Format:Optimized for multi-device viewing!

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PROGRAM AT-A-GLANCEREACH OVER 12 MILLION QUALIFIED VISITORS

THROUGH PRINT, WEB, AND EMAIL PROGRAMMING.

800.683.0010 • milespartnership.comfacebook.com/meetmiles • twitter.com/meetmilesOfficial Brand USA Marketing Partner

MEETINGPROFESSIONALS GUIDE

OFFICIAL VISITOR GUIDE

TRAVEL PROFESSIONALS GUIDE

CHOOSECHICAGO.COMstarting at $540

BI-MONTHLY ENEWSLETTERstarting at $650/month

starting at $4,500

2019 OFFICIAL CHICAGO VISITORS GUIDE CHOOSECHICAGO.COM

2019 YEAR OF

CHICAGO THEATRE

CRAFT BEER BOOM

FOODIE WEEKENDS

48 HOURS IN CHICAGO

CULTURE LOVER’S GUIDE

Total Reach 3.1M

Delivered through a combination of print and digital distribution.

Delivered through a combination of print and digital distribution.

Delivered through a combination of print and digital distribution.

starting at $5002

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2019 MEETING PROFESSIONALS GUIDE MEETINCHICAGO.COM

WHAT’S NEW IN CHICAGO | PRIVATE DINING SPOTSMEET GREEN | UNIQUELY CHICAGO EVENT VENUES

CHICAGOB E S T B I G C I T Y I N T H E U . S .

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Total Reach 680K+

starting at $6,000

TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM

72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES

SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES

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Total Reach 350K+

SEBRINA WILLIAMSTravel Media Sales & Marketing Executive

Cell: 773-616-8176 Email: Sebrina.Williams@MilesPartnership.com

Sebrina works directly with advertisers to create customized marketing plans and share the many benefits of advertising in Choose Chicago products—print and digital.

TO PARTICIPATE IN THE 2019-2020 PROGRAM CONTACT:

2019 OFFICIAL CHICAGO VISITORS GUIDE CHOOSECHICAGO.COM

2019 YEAR OF

CHICAGO THEATRE

CRAFT BEER BOOM

FOODIE WEEKENDS

48 HOURS IN CHICAGO

CULTURE LOVER’S GUIDE

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2019 MEETING PROFESSIONALS GUIDE MEETINCHICAGO.COM

WHAT’S NEW IN CHICAGO | PRIVATE DINING SPOTSMEET GREEN | UNIQUELY CHICAGO EVENT VENUES

CHICAGOB E S T B I G C I T Y I N T H E U . S .

M E E T I N

20

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TRAVEL PROFESSIONALS GUIDE CHOOSECHICAGO.COM

72 HOURS I N C H I C A G OCULTURAL HITS & URBAN ADVENTURES

SUGGESTED SEASONAL ITINERARIESCHICAGO FOR SENIOR & STUDENT GROUPS | CHICAGO MUST-SEES

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