www.chibwe.com

15 + years

• Experience in market research data analysis.

• Experience working with text – analysis

machine learning.

• Social media marketing, monitoring, and analysis.

• Self-taught web developer.

Small Businesses can’t take advantage of big data.

• No tools to combine data

• Text analytics tools are too expensive.

• Systems to combine and analyse data are

either too expensive or too technical for SMEs

or small agencies.

Chibwe is building Osmium to tackle these issues

• Allow users to collect sentiment on social media

and compare it with internal reference data to

understand the past and predict the future.

• Easy to combine data from different sources and in

different formats.

• Easy to use text analytics and machine learning.

• A non-technical solution designed and built with

the SME business owner in mind.

We are part of the way there

• Data dictionary

• Cross tabs

• Cluster analysis of text

• Sentiment analysis

• Classification

• Text Analysis – part of speech tagging.

Not just another social media

monitoring platform

- will provide basic monitoring functions; it also provides

more analysis options than other platforms.

- will provide data-driven prediction of future business

conditions.

Small / medium sized

businesses

Small research

agencies

Digital marketing

agencies

= Small businesses that cannot afford the

enterprise-scale Business Intelligence offerings from eg IBM

Social media trainers. Digital – social media

messages, advertising.

Trade shows and

networking

• Transforming and combining data.

• Wide range of analyses.

• My experience in MR and social media –

knowledge of what works.

• Case studies – working with a coffee chain

and a games studio to get the product right.

• Launch late summer / autumn 2014.

• Regression – what will happen?

• ANOVA – what is the most

important driver for your KPIs?

• Influencers / key bloggers.

Integrations Analyses

T 07914 740972

E nigel@chibwe.com

www.chibwe.com

osmiumdata