Marketing Presentation

TOPIC-”Marketing-mix of Chevrolet”

Presented by

AMIYA KUMAR SAHOO

Innovation –The Business School

PGDM-T-3

Group-A

Chevrolet Type-Division of General Motors Industry-Automotive Founded-November 3, 1911 Founder(s)-Louis Chevrolet,William C. Durant Headquarters-Detroit, Michigan, U.S. Products-Automobiles Parent Company-General Motor Company

Company managementPresident and CEO Duane R. Paddock

Board of directors 1)Stephen Girsky Director, Member of Finance & Risk Committee2) Erroll Davis Jr.Union Pacific Corporation3)Carol Stephenson General Motors Company

Product line Company deal with1 .ADVANCED DESIGN CENTER

2 .MANUFACTURING AND ASSEMBLY PLANTS 

3. ADVANCED TECHNOLOGY VEHICLES

4. CORPORATE AFFAIRS

 

Different Brand Company deal with

BUICK CADDILAC CHEVROLET GMC

Total Turnover

In 2010- 139,916 vehicles

In 2011-

TOTAL-4.76 millions vehicles

In INDIA-111,056 Vehicles

In America-1,775,812 Vehicles

Chevrolet Model Car ModelChevrolet SparkChevrolet Beat  Chevrolet Aveo U-VAChevrolet Aveo Chevrolet Tavera Chevrolet Optra Magnum Chevrolet CruzeChevrolet Captiva

Features of Chevrolet Captiva

ExteriorFeature Stylish To The Fore Stylish Alloy Wheels Integrated Air Dam Outside Mirror with Turning Indicators

Interior Feature Music At Your Finger tips Refined Look Genuine Leather Upholstery Adjustable Front Arm Rest Rear Arm Rest With Storage

Chevrolet Beat diesel features

Advanced engine design, engineering & packaging. Combination of features and engine components package

that provides improved performance. Rigorously tested & proven in extreme Indian road and

climatic condition.

Price-mix of Cheverolet Model Name Price

Chevrolet Spar Rs. 3,27,55

Chevrolet Beat Rs 3,63,450

Chevrolet Aveo U-Vz Rs. 4,20,150

Chevrolet Aveo Rs. 5,97,745

Chevrolet Tavera Rs. 6,47,974

 

Chevrolet Optra Magnum Rs. 7,50,122

 Chevrolet Cruze Rs. 12,20,097

Chevrolet Captiva Rs. 18,37,892

Packaging of Chevrolet

Really automobile have no packaging. Still it needs safety at the time of transportation.

So Chevrolet transports its car with the help of Car hauler. Car hauler is one of those machines which transport cars

and other machinery from one place to another.

Promotional mix

a) Here the target audience is the couple.

b)The thought behind the advertisement is to attract the couple for selling the car $ allowing them for a tour package in gurugaon

c)The message reflects that Chevrolet beat diesel will launch to market on 27th July $ then who will buy the car would be provided a family tour package in gurugaon and for this the wife of that person is excited and she is making so many plan to enjoy.

Chevrolet Beat Diesel TV Commercial - Bedroom _2011_ - YouTube.flv

Contd… d)According to me television is the effective medium to

communicate because through TV the customer can hear and watch the ad and the emotional attachment towards brand reflect through this.

e) Yes the sales promotion is associated with it as the company providing a family package at free of cost to gurugaon with hotel facilties, pizza, $ visiting many important places

VALUE MATRIXPublic RelationPUBLIC

RELATION ACTIVITY.docx ActivityPACKAGINGSALEMAN DATA

Social Responsibility Community Diversity Environment GM foundation Safety Financial Assistance

Distribution channel Manufacturer (GM INDIA)

Chevrolet (Chevrolet sales India pvt. Ltd)

Dealer

Practical Activity Name of the consult sales head-Manoj Mishra

Address-A/62, Nayapalli, BBSR

Tel phno-0674256393

Job Profile

Sales head (Chevrolt)

↓

Assist Sales Manager (Tata motors, Phulbani)

↓

Team Leader (Chevrolet)

↓

Sales Consultant (Chevrolet)

↓

Sales Co-ordinator (Chevrolet)

THANK YOU