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in
I
ndia
in
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1928 with
itsb
rand
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Chevr
ol
et.G
enera
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the
f
ist
aut
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omobi
l
ecomp
any
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t
o op
en
an
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asse
mbl
ypl
ant
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in
I
ndia.General
Motors India
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Private
Ltd.(GM I
ndia)
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olly
-ow
ned
su
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on
that
is
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engaged
in
the
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aut
omob
il
e
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business
inI
ndia.
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Banga
lo
re.
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1st
footprints
in India:1928: GM I
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ndia
started
in
I
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ndiab
y
asse
mbl
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ingC
hevr
olet
c
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ars,
tru
cks
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andb
uses
.T
he
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lly
shut
d
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nd
coming in
India:
1994:G
enera
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in
co
rpo
rated
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a
50-50 jo
int
venture
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company
w
ith
the
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C.
K
.B
ir
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la
G
ro
u
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p of companies
to p
r
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se
ll Op
el b
randed
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Vehi
cl
es
1999:
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Genera
l Mo
to
rs
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India
b
ec
a
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me
af
u
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llsu
b
sidiaryof GM
.
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GM bought
o
ut
the
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Hindustan
Mo
to
rs
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interest
in1999
.
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GM India
co
ntinued
t
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o pr
o
duc
e
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Ope
l c
ars
at
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the
H
alol
.
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2003:
Af
ter40
years
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in
J
ul
y
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brand
of GM m
ade
its
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return
toI
ndia
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with
C
hevrol
et
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GM
Today:y
GM I
ndia
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Plant
isloc
ated
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at
H
alol, 45 k
i
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lometers
no
rth
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west
of V
ado
dara
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,in
Gu
j
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arat
y
Ne
w GM I
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ndiaPl
ant
is
com
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ing
u
pat
T
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al
ega
on
, M
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aharashtra.
y
Its
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headquartersop
erati
on
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inG
urga
on
, H
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aryana
y
It
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has
a
large
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tec
hni
ca
l c
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re
y
Present
l
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y
there
are
mo
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re
than
100dea
l
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ership w
ith
195sa
l
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epo
int
and
198
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servic
e
o
ut
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lets
, w
ith
net
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wor
k
still b
eing
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ex
p
anded.
y
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has
a
ls
o
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tied
u
p with
B
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haratp
etr
oleu
m co
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rpo
rati
on
(BPC
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L)
t
oesta
bl
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servic
e
centers
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at
se
le
c
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tBPC
L
wor
k
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edV-CARE
and
is
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rap
id
ly
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exp
anding
this
p
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ec
entre.
Today
G
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eneral Mo
t
or
I
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ndiaoff
ers
its
o
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neb
rand
in
I
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ndia
na
me
l
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yC
hevr
olet
w
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ho
se
following
c
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ars
are
in
m
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ark
et.
CHEVEROL
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ETSPARK CH
EVRO
LET AVEO
U
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-VACHEVR
O
L
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ETAVEOCHE
VRO
L
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ETTAVERAC
HEVRO
L
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ETSRVCHEVR
O
LET OPTRA
MAGN
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UMCHEVRO
L
ETCAPTIVA
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1.2
SWOT
Ana
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lysisof C
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hevrolet
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.
T
ec
hn
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ology
2
.
Goo
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dw
i
ll3.
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Effi
c
ientH
u
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man
R
eso
ur
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ces
1
.
Less
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diese
l
versio
n
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cars.
2
.
F
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uel
ine
ffi
c
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ientc
ars.
3.
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Less
sa
le
po
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int
and
servi
c
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eo
ut
let
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Lack of p
r
oper
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distrib
uti
on
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system
.
1.
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more
c
ars.2
.
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To
a
cquire
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the
riva
l fir
m
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.
3.
E
nter
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either
in
ne
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w pr
o
duc
t
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line
o
r
in
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ne
w b
usiness.E
g.
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Chevr
ol
etc
an
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ma
k
e
t
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in
c
rease
in
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de
m
andof b
i
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kes.
1
.
I
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nc
rease
in
comp
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etio
n.
2.
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Effe
c
to
n
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i
m
age
due
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t
o b
ank
ru
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pt
c
y.
3.
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N
e
wte
c
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hnolo
gy
used
b
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eg.To
y
ota
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4.
C
hange
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in
c
ustom
er
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need
and
taste
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eg.
mo
re
de
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le
ff
ic
ient
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Threats
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1.3
INTROD
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UCTION
TOTOPIC
:
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CHAPTER II
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RESE
RCH
MET
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HOL
OGY
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OBJECTIVESOF ST
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UDY
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INTRODU
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CTIONTO RM2
.
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1RESEACH
DESIGN
2
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.
2
TARGETPOP
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UL
ATION2
.3SAMP
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L
E SIZE2
.4
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SAMP
L
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ING
TECHNI
QU
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SCOPE
OF ST
UDY2
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.
6 DATA
COLL
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ECTION
METHO
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