Chetan - New Product Development
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Transcript of Chetan - New Product Development
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Presentation
on
Treasure from Plastic Trash
(ecoFilters)
PresentedBy
Group 2
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Reduce
RecycleReuse
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Average per capita consumption of packaged
drinking water in India is 19.6 litersresulting into 2000 crores of plastic bottles!!!!!!!!
& Once Used, its Waste!
Ref: http://www.dnaindia.com
http://www.dnaindia.com/http://www.dnaindia.com/ -
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A Traveler
Water
Novels
Newspaper
Companion
Shaving Kit
Mobile
Laptop/Ipod
Medicine
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No free access to clean water particularly
when out of home
Packaged drinking water costs money
No assurance of the quality of packaged
drinking water
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Filter Cap Filter Housing
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Filter Media
Water
TricklesDown
over
Media
WaterDroplet
Vortexformation
Filtration
Through
Adsorption
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Competitive
Rivalry - Moderate
(OLIGOPOLY)
Low Power
Many Suppliers
Commodity Items
Moderate Threat
Mineral Companies
Price Reduction
Low Power
Few Suppliers
High Switching Costs
High Threat
Low Investment
Patented Technology
Threat of Entry
Threat of Substitutes
BargainingPowero
f
Suppliers
B
argainingPowerof
Buyers
ATTRACTIVE
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People On Move /Away From Home
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Rail Commuters
Bus Travelers
Trekkers
College goers/Office goers/
Event Organizers
Health Conscious People
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Business:Manufacturing and sale of Portable Water Filter
Products:
Portable Water Filter, Refill cartridge
Manufacturing Location:
Nagpur MIDC Area
Product Presence:
Pan India
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Price Based Differentiation:
Low cost Product
Product Differentiation:Patented Unique Media Composition, Portable, Replaceable
Refills
Sustainability:
Customized Refills(Based on water quality), Continuous
Improvement to offer low cost, high quality product
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Raw
Material
Filter
Components
Milling
Sieving
GranulationFinal Filtering
Media
Final
Assembly
Manufacturing Process:
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Raw Material/Parts
Filtering Medias 1, 2 & 3
Water Purifying Ingredients
Semi Permeable Membranes
Plastic HousingPlastic Adopters
Operations
Milling
Granulation
Sieving
Mechanical Pressing
Machines/Equipments
Milling MachineGranulator
Vibrating Sieve
Mechanical Press
Storage Bins (Material Specific)
Production Process
Batch Process
Production Schedule
Shift Operation (1 shifts/day)
300 Days
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Stores
Assembly
Packing
RegionalDistributors
Retailers
DownstreamInternalUpstream
PreferredVendors
Raw
MaterialfromCommodityMarket/TierII Suppliers
IncomingQualityCheck
Customers
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Retail Marketing :
Trade Shops, Major retail stores
Kiosk Marketing:Real Time Demonstrations to entrust people with the product
and its usage, Kiosks at major railway stations, bustling bus
stations
Online Marketing :
ecoFilters own website, Popular websites
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Per unit Margin: Rs. 15.44
Break Even Units: 194315
Within One Year
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Thank You
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Parameters
Input
Water Output Water
pH 7.4 7.51
TDS (mg/l) 454 447
Sulphate (mg/l) 76.6 57.9
Fluoride (mg/l) 0.983 0.797
Chloride (mg/l) 789.7 344.9
Hardness (as CaCO3)
(mg/l) 145 130
Ref: Ecology Lab IITK
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