CHERYL C. NAKATA

Joseph M. Bryan Distinguished Chair of InnovationProfessor of Marketing

Bryan School of Business & EconomicsDepartment of Marketing, Entrepreneurship, Tourism & Hospitality

University of North Carolina at Greensboro

348 Bryan Building Ph: 336-334-5698516 Stirling Street Fax: 336-334-5580Greensboro, NC 27402 Email: ccnakata@uncg.edu

EDUCATION

University of Illinois at Chicago, Chicago, IL Doctor of PhilosophyMarketing, 1997

Northwestern University, Evanston, IL Master of Management

Marketing and Finance, 1984

University of Hawaii, Honolulu, HI Bachelor of Arts with HonorsEnglish, 1981Phi Beta Kappa

POSITIONS HELD

Joseph M. Bryan Distinguished Chair of InnovationProfessor of MarketingUniversity of North Carolina, Greensboro NC 2017 - present

Department Head, Managerial Studies (Marketing, Management, & Entrepreneurship)University of Illinois, Chicago IL 2011 - 2015

Professor of Marketing & International Business 2010 - 2017University of Illinois, Chicago IL

Associate Professor of Marketing & International Business 2004 - 2010University of Illinois, Chicago IL

Assistant Professor of Marketing & International Business 1997 - 2004University of Illinois, Chicago IL

Proprietor 1991 - 1997Nakata Research & Consulting, Chicago, IL

Senior Consultant & Director of Marketing Research 1988 - 1990Management Technologies Inc., China

Associate Marketing Research Manager 1986 - 1988Kraft, Inc., Glenview, IL

POSITIONS HELD (cont’d)

Assistant Marketing Research Manager 1984 - 1986General Mills, Inc., Minneapolis, MN

Legal Communications SpecialistHMSA-Blue Cross/Blue Shield, Honolulu, HI 1981-1982

Public Relations & Research Assistant to Sr. Vice President 1981-1981International Savings & Loan, Honolulu, HI

RESEARCH ACTIVITIES & ACCOMPLISHMENTS

REFEREED ARTICLES1

Nakata, Cheryl, Elif Izberk-Bilgin, Lisa Sharp, Jelena Spanjol, Anna Shaojie Cui, Stephanie Y. Crawford, and Yazhen Xiao (2018), “Chronic Illness Medication Compliance: A Liminal and Contextual Consumer Journey,” Journal of the Academy of Marketing Science, forthcoming. (Highest impact marketing journal)

*Nakata, Cheryl, *Gaia Rubera, *Subin Im, Jae Pae, Hyun Jung Lee, Naoto Onzo, and Heungsoo Park (2018), “New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China,” Journal of Product Innovation Management, 35 (6), 939-959.

Izberk-Bilgin, Elif and Cheryl Nakata (2016), “A New Look at Faith-Based Marketing: The Global Halal Market,” Business Horizons, 59 (3), 285-292.

Nakata, Cheryl and Erin Antalis (2015), “Enhancing Market Exchanges at the Base of the Pyramid: The Roles of National Culture, Nontraditional Capitals, and Transformative Technologies,” International Marketing Review, 32 (6), 762-782.

Spanjol, Jelena, Anna S. Cui, Cheryl Nakata, Lisa K. Sharp, Stephanie Y. Crawford, Yazhen Xiao, and Mary Beth Watson-Manheim (2015), “Service Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals,” Journal of Service Research, Special Issue on Transformative Services Research, 18 (3), 284-302, Best Paper Honorable Mention Award.

*Abbam Elliot, Esi and *Cheryl Nakata (2013), “Cross-Cultural Creativity: Conceptualization and Propositions for Global New Product Development,” Journal of Product Innovation Management, 30 (Supplement S1, December), 110-125. (#1 innovation journal per ISI/SSCI impact rankings)

*Berger, Estelle and *Cheryl Nakata (2013), “Implementing Technologies for Financial Service Innovations in Base of the Pyramid Markets,” 30(6), 1199-1211, Journal of Product Innovation Management.

1* Equal contribution, as indicated in the publication Consistent with the traditions in marketing and international business, all authors are listed in order of contribution.

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Zhu, Zhen, Cheryl Nakata, K. Sivakumar, and Dhruv Grewal (2013), “Fix It or Leave It? Customer Recovery from Self-Service Technology Failures,” Journal of Retailing, 89 (1), 15-29. Top 5 Most Cited Journal of Retailing Paper Award, 2013 – 2016.

REFEREED ARTICLES (cont’d)

Nakata, Cheryl, Zhen Zhu, and Elif Izberk-Bilgin (2011), “Integrating Marketing and Information Services Functions: A Complementarity and Competence Perspective,” Journal of the Academy of Marketing Science, 39 (5), 700-716. (Flagship journal for the Academy of Marketing Science, and #2 or #3 marketing journal per ISI/SSCI impact rankings)

Nakata, Cheryl and Kelly Weidner (2011), “Enhancing New Product Adoption at the Base of the Pyramid: A Contextualized Model,” Journal of Product Innovation Management, 29 (1), 21-32.

*Nakata, Cheryl and *Subin Im (2010), “Spurring Cross-Functional Integration for Higher New Product Performance: A Group Effectiveness Perspective,” Journal of Product Innovation Management, 27 (4), 554-571.

Sivakumar, K., Cheryl Nakata, Praveen Aggarwal, Ravindra Chitturi (2009), “Role of Non-Price Variables in Inter-Tier Competition,” Journal of Marketing Theory and Practice, 17 (4), 359-375.

Nakata, Cheryl, Zhen Zhu, and Maria L. Kraimer (2008), “The Complex Contribution of Information Technology Capability to Business Performance,” Journal of Managerial Issues, 20 (4), 485-509.

*Im, Subin and *Cheryl Nakata (2008), “Crafting an Environment to Foster Integration in New Product Teams,” International Journal of Research in Marketing, 23 (3), 164-172. (#1 marketing journal from Europe per ISI/SSCI impact rankings)

Zhu, Zhen, Cheryl Nakata, K. Sivakumar, and Dhruv Grewal (2007), “Self-Service Technology Effectiveness: The Role of Design Features and Individual Consumer Traits,” Journal of the Academy of Marketing Science, 35 (4), 492-506.

Zhu, Zhen and Cheryl Nakata (2007), “Re-Examining the Link Between Customer Orientation and Business Performance: The Role of Information Systems,” Journal of Marketing Theory and Practice, 15 (3), 187-204. Top 20 Most Impactful Journal of Marketing Theory and Practice Papers Award, 1993-2015.

Nakata, Cheryl and Zhen Zhu (2006), “Information Technology and Customer Orientation: A Study of Direct, Mediated, and Interactive Linkages,” Journal of Marketing Management, 22 (April), 319-354.

Nakata, Cheryl, Subin Im, Huengsoo Park, and Young-Won Ha (2006), “Antecedents and Consequence of Korean and Japanese New Product Advantage,” Journal of Business Research, 59 (February), 28-36.

Berglind, Matthew and Cheryl Nakata (2005), “Cause-Related Marketing: More Buck Than Bang?’ Business Horizons, 48 (September-October), 443-453.

Nakata, Cheryl and Yili Huang (2005), “Progress and Promise: The Last Decade of International Marketing Research,” Journal of Business Research, 58 (May), 611-618.

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Nakata, Cheryl and Yili Huang (2004), “Culture Studies in the Global Marketing Literature: Current State and Future Directions,” Journal of International Marketing and Market Research, 29, 3 (October), 111-130.

Im, Subin, Cheryl Nakata, Heungsoo Park, and Young-Won Ha (2003), “Determinants of Korean and Japanese New Product Performance: An Inter-Relational and Process View,” Journal of

REFEREED ARTICLES (cont’d)

International Marketing, 11, 4 (December), 81-112. (#1 international marketing journal per ISI/SSCI impact rankings)

Sivakumar, K. and Cheryl Nakata (2003), “Designing Global New Product Teams: Optimizing the Effects of National Culture on New Product Development,” International Marketing Review, 20, 4 (September), 397-445. (#2 international marketing journal per ISI/SSCI impact rankings)

Nakata, Cheryl (2002), “Activating the Marketing Concept in a Global Context: An MNC Country Managers’ Perspective,” International Marketing Review, 19 (1), March, 39-64.

*Sivakumar, K. and Cheryl Nakata (2001), “The Stampede Toward Hofstede’s Framework: Avoiding the Sample Design Pit in Cross-Cultural Research,” Journal of International Business Studies, 32, 3 (September), 555-574. (#1 international business journal per ISI/SSCI impact rankings)

Nakata, Cheryl and K. Sivakumar (2001), “Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture,” Journal of the Academy of Marketing Science, 29, 3, (Summer), 255-275.

Nakata, Cheryl (1999), "Beliefs-Based Businesses: Culture, Conflict, and Complement,” Business and Professional Ethics Journal, 17, 3, (Fall), 31-78.

Meyers, Patricia, K. Sivakumar, and Cheryl Nakata (1998), "The Implementation of Industrial Innovations: Factors, Effects, and Marketing Implications,” Journal of Product Innovation Management, 16, 3 (May), 292-311.

Nakata, Cheryl and K. Sivakumar (1997) "Factors in Emerging Markets and Their Impact on First Mover Advantages," International Marketing Review, 14, 6 (November), 461-485.

Marketing Science Institute, Working Paper No. 95-110, September 1995. Harvard Business Review, summary in editorial briefings, May/June 1996.

Nakata, Cheryl and K. Sivakumar (1996), "National Culture and New Product Development: An Integrative Review," Journal of Marketing, 60 (January), 61-72.(#1 marketing journal per ISI/Web of Science 5-Year impact rankings)

INVITED ARTICLES

Nakata, Cheryl and C. Anthony Di Benedetto (2012), “Forward into the Future: The New Knowledge Needed to Advance NPD-Innovation Theory and Practice,” Journal of Product Innovation Management, 29 (3), 340-342. [Introductory article for special issue]

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Nakata, Cheryl and Madhu Viswanathan (2012), “From Impactful Research to Sustainable Innovation for Subsistence Marketplaces,” Journal of Business Research, 65(12), 1665-1657. [Introductory article for special issue]

Nakata, Cheryl (2012), “Creating New Products and Services for and with the Base of the Pyramid,” Journal of Product Innovation Management, 29 (1), 3-5. [Introductory article for special issue]

Nakata, Cheryl (2003), “A Philosophy of Reviewing: Taking Cues from Henry James,” Journal of the Academy of Marketing Science, 31 (3), Summer, 346-347.

INVITED ARTICLES (cont’d)

Nakata, Cheryl and Zhen Zhu (2002), “Market Orientation: The Critical Role of Organizational Trust,” European Business Forum, Issue 9, March, 56-59.

Nakata, Cheryl (2000), “Customer Orientation and National Culture,” Frankfurter Allgemeine Zeitung, Series on International Corporate Culture (June, Number 174). (Leading daily newspaper in Germany)

Nakata, Cheryl (1999), “The Effects of National Culture on Organizational Responses to the Marketing Concept,” Marketing Science Institute, Working Paper No.99-107. (Leading grant organization for marketing scholars)

Highlighted in Insights from MSI, Winter 1999/2000

RECENT REFEREED CONFERENCE PAPERS & PRESENTATIONS

Nakata, Cheryl (2018), “Firm Acculturation in a Global Setting,” Academy of Marketing Science World Marketing Congress, June 27 – 29, 2018, Porto, Portugal.

Nakata, Cheryl, Catherine Demangeot, and Eva Kipnis (2018), “Cultural Identity and Adaptation in Global Marketplaces: Methodological, Conceptual, and Empirical Insights,” Special Session,Academy of Marketing Science World Marketing Congress, June 27 – 29, 2018, Porto, Portugal.

Weidner, Kelly, Cheryl Nakata, and Zhen Zhu (2018), “Sustainable Innovation: An Adaptive Capabilities Approach to Understanding Its Antecedents and Consequences,” Academy of Marketing Science World Marketing Congress, June 27 – 29, 2018, Porto, Portugal.

Nakata, Cheryl, Subin Im, Jae Pae, Hun Jung Lee, and Naoto Onzo (2017), “Antecedents and Consequences of New Product Creativity,” PDMA Research Forum, November 11-12, 2017, Chicago, IL.

Nakata, Cheryl and Erin Antalis (2017), “Pursuing the Twin Strategy of Innovation and Exporting: Determinants in Developing Country Firms,” Academy of Marketing Science World Marketing Congress, June 27 – July 1, 2017, Christchurch, New Zealand.

Nakata, Cheryl, Dan Hogan, Lisa Sharp, Jelena Spanjol, and Anna Cui (2016), “A Consumer and Services Perspective on Medication Adherence Among the Urban Disadvantaged,” Marketing & Public Policy Conference, June 23-26, San Luis Obispo, CA.

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Nakata, Cheryl, Dan Hogan, Lisa Sharp, Jelena Spanjol, and Anna Cui (2016), “A Consumer-Based Model of Medication Adherence in the Lived Context of Chronic Illness,” American Marketing Association Winter Educators’ Conference, February 26-28, 2016, Las Vegas, NV.

Spanjol, Jelena, Anna Cui, Cheryl Nakata, Lisa Sharp, Stephanie Crawford, Yazhen Xiao,and Mary Beth Watson-Manheim (2015), “Consumer Co-Production in Prolonged and ComplexServices: The Case of Medication Adherence in Chronically Ill Individuals,” 2015 Academyof Marketing Science World Marketing Congress, July 2015, Bari, Italy.

Spanjol, Jelena, Cheryl Nakata, Anna Cui, Lisa Sharp, and Ben Gerber (2014), “An Interdisciplinary Dialogue on Customer Engagement in Healthcare: Marketing and Medical Perspectives on Medication Adherence,” special session, American Marketing Association Winter Educators’ Conference, February 21-23, 2014, Orlando, FL.

RECENT REFEREED CONFERENCE PAPERS & PRESENTATIONS (cont’d)

Weidner, Kelly and Cheryl Nakata (2014), “Sustainability Innovation: Impetuses and Triple Bottom Line Rewards,” American Marketing Association Winter Educators’ Conference, February 21-23, 2014, Orlando, FL.

Weidner, Kelly and Cheryl Nakata (2013), “Sustainable Initiatives: The Antecedents of Organizational Learning and Unlearning,” Academy of Marketing Science Conference, May 15, 2013, Monterey Bay, CA.

Weidner, Kelly and Cheryl Nakata (2013), “Contributors and Outcomes of Sustainability Innovation: A Resource-Based View,” PDMA Research Forum, October 26-27, Phoenix, AZ.

Weidner, Kelly and Cheryl Nakata (2013), “Drivers of Organizational Learning and Unlearning in Firms Addressing Sustainability Initiatives,” World Social Marketing Conference, April 21-23, 2013, Toronto, Canada.

Nakata, Cheryl and Erin Antalis (2013), “Pathways to Wine Export Innovation: A Study of Romanian Winemakers,” Association of Wine Business Research Conference, June 12-15, 2013.

Nakata, Cheryl and Erin Antalis (2013), “Romanian Wine Styles: A Study of the Romanian Wine Industry Through the Lens of Cultural Capital and Acculturation Theories,” Association of Wine Business Research Conference, June 12-15, 2013.

Watson-Manheim, Mary Beth, Stephanie Crawford, Cheryl Nakata, Yazhen Xiao, Elizabeth Holly, Lisa Sharp, Jelena Spanjol, and Anna Cui (2013), “Developing Targeted Text Messages for Enhancing Medication Adherence,” Americas Conference on Information Systems, August 15-17, 2013, Chicago, IL.

PAST PUBLISHED REFEREED CONFERENCE PAPERS & PRESENTATIONS

2010 Academy of International Business Conference (1 paper) (leading academic international business conference)2009 American Marketing Association Summer Educators’ Conference (1 paper) (leading academic marketing conference)2009 American Marketing Association Winter Educators’ Conference (1 paper)2007 American Marketing Association Summer Educators’ Conference (1 paper)2006 Academy of International Business Conference (1 paper)

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2006 American Marketing Association Winter Educators’ Conference (1 paper)2005 American Marketing Association Summer Educators’ Conference (1 paper)2004 Frontiers in Services Marketing Conference (1 paper) (leading academic services marketing conference2004 International Conference on Business (1 paper)2003 American Marketing Association Summer Educators’ Conference (1 paper)2003 Academy of Marketing Science Conference (1 paper)2002 American Marketing Association Summer Educators’ Conference (1 paper)2001 American Marketing Association Summer Educators’ Conference (1 paper)2000 American Marketing Association International Marketing Conference (1 paper1999 American Marketing Association Summer Educators’ Conference (2 papers)1998 Academy of Marketing Science Conference (1 paper)1998 American Marketing Association Summer Educators’ Conference (1 paper)1996 American Marketing Association Summer Educators’ Conference (1 paper)

RESEARCH BOOKS

Nakata, Cheryl (2016), Beyond Hofstede: Culture Frameworks for Global Marketing and Management, 2nd edition, London, UK: Palgrave-Macmillan.

Nakata, Cheryl (2009), Beyond Hofstede: Culture Frameworks for Global Marketing and Management, London, UK: Palgrave-Macmillan (publisher’s top business title after Encyclopedia of Strategic Management; 1,107 downloads in 2014).

RESEARCH BOOK CHAPTERS

Nakata, Cheryl and Erin Antalis (2017), “Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms,” Advances in Global Marketing: A Research Anthology, C. Leonidou, Constantine S. Katsikeas, Saeed Samiee, and Bilge Aykol (Eds.), Springer, 147-168.

Nakata, Cheryl and Estelle Berger (2012), “New Product Development for the Base of the Pyramid: A Theory- and Case-Based Framework,” International Marketing Theory, Subhash Jain and David Griffith (Eds.), New York, NY: Wiley, 349-375.

Nakata, Cheryl (2010), “Base of the Pyramid Markets: Culture Insights and Marketing Implications,” in International Encyclopedia of Marketing, International Marketing volume, Jagdeth Sheth and Naresh Malhotra (Eds.), New York, NY: Wiley, 1-8.

Nakata, Cheryl (2009), “Going Beyond Hofstede: Why We Need to and How,” in Beyond Hofstede: Culture Frameworks for Global Marketing and Management, London, UK: Palgrave-Macmillan.

Nakata, Cheryl (2009), “Reflexive Considerations and Applications for Culture Theories in Global Marketing,” in Beyond Hofstede: Culture Frameworks for Global Marketing and Management, London, UK: Palgrave-Macmillan.

Nakata, Cheryl and Elif Izberk-Bilgin (2009), “Culture Theories in Global Marketing: A Literature-Based Assessment,” in Beyond Hofstede: Culture Frameworks for Global Marketing and Management, London, UK: Palgrave-Macmillan.

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Nakata, Cheryl and K. Sivakumar (2007), “Instituting the Marketing Concept in a Multinational Setting: The Role of National Culture,” in SAGE’s Major Works in International Marketing, Masaaki Kotabe (ed.), Thousand Oaks, CA: Sage Publishing.

Nakata, Cheryl and Subin Im (2006), “Japanese New Product Advantage: A Comparative Examination,” in Management of Technology and Innovation in Japan, Cornelius Herstatt, Akio Nagahira, Hugo Tschirky, and Christoph Stockstrom (eds.), Berlin, Germany: Springer, 269-288 (also in Japanese and Russian editions).

Nakata, Cheryl (2003), “Culture Theory in International Marketing: An Ontological and Epistemological Examination,” in Handbook of Research in International Marketing, Subhash Jain (ed.), Surrey, UK: Edward Elgar Publishing, 428-469.

RESEARCH HONORS & RECOGNITION

Top 5 Most Cited Papers Award, Journal of Retailing, 2013-2016

Faculty Fellow, 2017 Product Development & Management Association (PDMA) Doctoral Consortium

RESEARCH HONORS & RECOGNITION (cont’d)

Top 20 Most Impactful Papers Award, Journal of Marketing Theory & Practice, 1993-2015

Top 100 (out of 2,488) International Business Researchers, 1997-2007, based on number of publications in top international business journals, per analysis by Xu, Yalcinkaya, and Seggie, 2008, Asia Pacific Management Journal, v25, 189-207.

Best Paper in Technology and E-Commerce Track, Finalist for Best Overall Conference Paper, American Marketing Association Summer Educator’s Conference, 2007 (world’s leading and largest academic marketing conference)

Best Paper in Marketing Research and Methods Track, Finalist for Best Overall Conference Paper, American Marketing Association Winter Educators’ Conference, 1999

Best Overall Paper, Academy of Marketing Science Conference, 1998

Highly Commended Paper, International Marketing Review, 1998

Fellow, Haring Symposium, Indiana University, 1996

Fellow, American Marketing Association Doctoral Consortium, 1995

INVITED RESEARCH WORKSHOPS & PRESENTATIONS

“Building Sustainable Innovation as an Adaptive Capability and Its Triple Bottom Line Rewards,” with Kelly Weidner and Zhen Zhu, August 4, 2017, American Marketing Association Summer Educators’ Pre-Conference, San Francisco, CA.

“Cross-Cultural Creativity and Tripartite Design: Ruminations for Global Innovation,” EDGE Innovation Symposium on Design and Marketing, Waseda University, January 23, 2017, Tokyo, Japan, invited keynote address

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“Developing Provocative Research Questions: The Case of International Culture Studies,” Academy of International Business Conference, Special Session, June 27-30, 2016, New Orleans, LA.

“The Cutting Edge in NPD-Innovation: What We Need to Know,” AMA Summer Educators Conference, August 5-7, 2011, invited speaker for special session on NPD-Innovation, San Francisco, CA.

“Financial Services Innovation at the Base of the Pyramid” Academy of Marketing Science Conference, invited speaker for special session on “Marketing at the Base of the Pyramid,” May 24-27, 2011, Coral Gables, Florida.

Junior Faculty Consortium, Invited Speaker for Junior Faculty Symposium, Academy of International Business, June 24-28, 2011, Nagoya, Japan.

“Innovating for the Base of the Pyramid: A Case- and Theory-Based Framework,” Symposium on International Marketing Theory, University of Connecticut, Center for International Business Research and Education, June 10-12, 2010 (by invitation only, 25 researchers and journal editors, to assemble research monograph for Wiley).

INVITED RESEARCH WORKSHOPS & PRESENTATIONS (cont’d) “Culture, Technology, and Marketing: Perspectives and Advances,” Research Seminar, University of Dortmund, Germany, May 2-5, 2009, (sole presenter invited to deliver research seminars to marketing faculty and doctoral students from Germany and Netherlands, and provide comments on doctoral student dissertations).

“Base of Pyramid (BoP) Innovation and Markets,” AMA Summer Educators Conference, August 7-10, 2009, invited speaker on BOP marketing and innovation.

“Crafting Manuscripts and Reviewing for Journals: Some Guideposts from Recipients of the Journal of the Academy of Marketing Science Outstanding Reviewer Award,” Academy of Marketing Science Conference, Plenary Session, Washington, D.C., May 2003

“Faculty Development: The Early Years,” Winter Educators’ American Marketing Association Conference, Special Session, Orlando, Florida, February 2003

“The Dark Side of Self-Service Technologies: Exploring Failures from Customer and Firm Perspectives,” Center for Research on Information Technology (CRIM) Research Colloquium, Chicago, Illinois, February 2003

“State of the Art of Research in International Marketing,” (by invitation only, 23 researchers and journal editors), American Marketing Association and Centers for International Business Education and Research at the University of Connecticut, University of Wisconsin-Madison, University of Memphis, Michigan State University, University of California at Los Angeles, in Storrs, Connecticut, October 2001

RESEARCH CONFERENCE ORGANIZING

Co-Chair, Cross-Cultural, Multicultural and International Marketing Track, Academy of Marketing Science, World Marketing Congress, June 2018, Porto, Portugal

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Co-Chair, Global New Product Development and Innovation Track, American Marketing Association Global Marketing SIG Conference, April 2017, Havana, Cuba

Co-Chair, Cross-Cultural Marketing Track, Academy of Marketing Science, World Marketing Congress, July 2015, Bari, Italy

Co-Organizer and Presenter, Special Session on Emergent Cross-Cultural Marketing Issues, Academy of Marketing Science World Marketing Congress, July 2015, Bari Italy

Co-Chair, 2014 PDMA UIC Doctoral Consortium, July 2014, Chicago

Co-Chair, Inaugural PDMA-UIC Doctoral Consortium, July 2011, Chicago

Co-Chair, Third Subsistence Marketplace Conference, “From Impactful Research to Sustainable Innovation,” UIC, July 2010 (co-organized with University of Illinois, Urbana-Champaign andco-sponsored with DePaul University and Dominican University)

Lead Chair, Culture Research Symposium, UIC, May 2008 (organized symposium of 25 top global market and management researchers to present and discuss studies on culture and cross-cultural issues)

Co-Chair, Research Forum, Product Development Management Association, September 2007 (world’s leading academic innovation research conference)

RESEARCH CONFERENCE ORGANIZING (cont’d)

Co-Chair, Product and Brand Management Track, Academy of Marketing Science Conference, May 2007 (leading academic marketing research conference after AMA)

Co-Chair, Global Marketing Track, American Marketing Association, Winter Educators’ Conference, February 2005 (world’s leading academic marketing research conference)

RESEARCH GRANTS

Japanese Society for the Promotion of Science (Government of Japan) Grant, April 2013, $210,375 for “International Comparative Research on Market Orientation and Design Orientation in New Product Development,” with Naoto Onzo and Subin Im.

CBA Raising the Research Profile Award, June 2011, $500,000 for “Pharmacare Innovation,” with co-PIs Jelena Spanjol, Anna Cui, Mary Beth Watson-Manheim.

Center for Research on Information Management, University of Illinois-Chicago, July 2001,$15,000 for “Fix It or Leave It: Antecedents and Consequences of Perceived Control in Technology-Based Self-Service Failure Encounters”

Center for Research on Information Management, University of Illinois-Chicago, June 2000, $17,000 for “A Marriage of Strange Bedfellows: Integrating MIS and Marketing for New Organizational Capabilities and Higher Performance”

Center for Research on Human Resources Management, University of Illinois-Urbana/Champaign and Chicago, March 1999, $15,000 for “Designing Global New Product Teams: Optimizing the Effects of National Culture on New Product Development”

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Center for Research on Information Management, University of Illinois, June 1998, $16,000 for “Becoming Market Oriented: The Influence of Information Technology and Organizational Context”

Marketing Science Institute, July 1996, $7,000 for “The Effects of National Culture on Organizational Responses to the Marketing Concept”

RESEARCH DISCIPLINES & INTERESTS

Disciplines: Marketing, Innovation, International Marketing, International Business,

Interests: Culture, marketing strategy, global marketing strategy, information technology, new product development, management of innovation processes, developing or emerging countries, base of the pyramid (subsistence) markets, low-income health-related consumption, well-being

PRACTICE-ORIENTED RESEARCH PAPERS

Nakata, Cheryl and Erin Antalis (2016), “Interpretations and Value of Localness of Midwest Wines,” Research Report for Michigan and Indiana Wine Industry Associations and Midwest Wine Press.

Nakata, Cheryl (2011) “Pathways to Wine Export Innovation in Romania,” Research Report for APEV, Romania.

TEACHING ACTIVITIES & ACCOMPLISHMENTS

COURSES TAUGHT AT UNCG

InnovationMBA 744 (New course, 4.6 out of 5, Spring 2018)

Innovation & Business CommunicationsMKT 309 (New course, 4.1 out of 5, Spring 2018).

COURSES TAUGHT AT UIC

International MarketingDoctoral (MKTG 586), Most Recent 5-Year Average Evaluation of 4.9 (out of 5.0) MBA (MKTG 572), Most Recent 5-Year Average Evaluation of 4.80 (out of 5.0)Undergraduate (MKTG 469), Most Recent 5-Year Average Evaluation of 4.8 (out of 5.0)Spring 2017 teaching of MKTG 469 in mega section of 150 students

International Business OperationsMBA (MKTG 571), Past 5-YearAverage Evaluation of 4.8 (out of 5.0)

Social MarketingMBA (MKTG 594), 2009 (4.6)

Independent Studies (Doctoral, MBA, Undergraduate)

TEACHING HONORS

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UIC Honors College Fellow of the Year, 2011 (top Honors College Faculty award of approximately 100 faculty)

Favorite MBA Professor Award, Liautaud Graduate School of Business, UIC, 2010 (top teaching award in the MBA Program based on graduating class vote, awards ended in 2011)

Global Marketplace Competition, 1st and 2nd Place Winners, Fall 2009, MBA Team Instructor (leading international business simulation competition with over 100 MBA teams from around the world participating)

Favorite MBA Professor Award, Liautaud Graduate School of Business, UIC, 2008

Honorable Mention, MBA Professor Teaching Award, Liautaud Graduate School of Business, UIC, Fall 2005

Favorite MBA Professor Award, Liautaud Graduate School of Business, UIC, Fall 2004

Global Marketplace Competition, 2nd Place Winner, Fall 2004, MBA Team Instructor

Who’s Who Among America’s Teachers, 2004, 2005

Who’s Who in Business Higher Education, 2003, 2005

Faculty Mentor for Doctoral Students and New Assistant Professors, 2003 Academy of Marketing Science Conference (1 of 28, including editors of Journal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science)

Global Marketplace Competition, 1st Place Winner, MBA Team Instructor, Fall 2002

TEACHING HONORS (cont’d)

Dean’s Commendation for Teaching Excellence, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2009 (awards were ended in the college in 2010)

CHAIRED DISSERTATIONS & PH.D. GRADUATE PLACEMENT

Mariya Bobina, Fulbright Research Fellow (Bulgaria, 2014-2015) and Woodrow Wilson Institute Scholar in Residence (2015-2016)

Chengli (Jackie) Shu, Assistant Professor of Marketing, Placed at University of New South Wales, Fall 2012

Kelly Weidner, Assistant Professor of Marketing, Placed at Dominican University, Fall 2012

Elif Izberk-Bilgin, Associate Professor of Marketing, Placed at University of Michigan-Dearborn, Fall 2006 (2013 Sid Levy Best Consumer Culture Theory Paper and 2015 Best Paper Published in Journal of Consumer Research, from dissertation)

Zhen Zhu, Professor of Marketing, Placed at Babson College, Fall 2002 (2007 Best Paper in E-Commerce and Technology Track, 2007, and Finalist for Best

Overall Conference Paper, American Marketing Association Summer Educator’s Conference; Semi-finalist in Penn State ISBM Doctoral Dissertation Competition 2001, from dissertation)

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DISSERTATION COMMITTEE MEMBERSHIP

Dissertation Committee Member for Mohammed Razagghi, University of New South Wales, Ph.D. in Industrial Design, 2007-2013

Dissertation Committee Member for Sharmin Attarin, UIC, Ph.D. Marketing, 2007-2010Dissertation Committee Member for David Hansen, UIC, Ph.D. Marketing, 2004-2007 Dissertation Committee Member for Yili Huang, UIC, Ph.D. Marketing, 2002-2004Dissertation Committee Member for James Watson, 2000-2002, UIC, Ph.D. Information &

Decision Sciences

SERVICE ACTIVITIES & ACCOMPLISHMENTS

AMA SEARCH COMMITTEE FOR NEW EDITOR OF JOURNAL OF INTERNATIONAL MARKETING

On committee of six to identify possible candidates and select new editor for the Journal of International Marketing, 2018

COMMTTTEE ON INSTITUTIONAL COOPERATION (CIC) ACADEMIC LEADERSHIP PROGRAM FELLOW, 2010-2011

One of 5 faculty selected across the university by Provost to participate in CIC Fellows Program on higher education administration for Big Ten Universities (including Northwestern University and the University of Chicago)

PRODUCT DEVELOPMENT MANAGEMENT ASSOCIATION (PDMA) (world’s leading innovation management organization with over 3,000 members)

Vice President of Academic Affairs & Board of Directors, 2010-2012

Responsible for overseeing/leading all academic community activities and events, including annual research forum, research competition, dissertation competition, along with initiating new events and programs and growing academic membership

Initiated and obtained funding for first Doctoral Consortium and Thought Leadership Symposium on innovation to be held July 2011 in cooperation with UIC, PDMA, and the Journal of Product Innovation Management

Co-Chair, Doctoral Consortium, 2011

Organized inaugural doctoral consortium on innovation held at UIC in 2011, including securing funding from PDMA, UIC, and corporate sponsors

Chair, Research Competition, 2009

Organized and oversaw largest research competition for academic studies on innovation management with submission from around the world (provided research grants)

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Co-Chair, Research Forum, 2007

Helped organize largest academic research conference on innovation management

EDITORIAL BOARD APPOINTMENTS

Editorial Review Board Member, Journal of the Academy of Marketing Science, July 2000-Present (appointed six times, most recently in 2019 under John Hulland) [#1 marketing journal per Web of Science 2- and 5-year impact factors]

Editorial Review Board Member, Journal of International Business Studies, 2006 – 2007, 2010-Present (appointed four times, most recently in 2017)

Editorial Review Board Member, Journal of International Management, February 2002-Present (appointed six times, most recently in 2018)

Editorial Review Board Member, Journal of International Marketing, April 2007-Present (appointed three times, most recently in 2018)

Editorial Review Board Member, International Marketing Review, February 2013 – Present

Editorial Review Board Member, Journal of Product Innovation Management, January 2013 - Present (reappointed, most recently in 2018)

Requested in 2016 to serve as Associate Editor at the Journal of Business Research

OTHER EDITORIAL AND AWARD JUDGING SERVICES

PDMA Dissertation Grant Competition, 2017

AMA John Howard Dissertation Award, 2015-2016

OTHER EDITORIAL AND AWARD JUDGING SERVICES (cont’d)

PDMA Research Competition, 2013, 2016

Co-Editor, Special Issue, “JPIM Thought Leadership Symposium: Research Agenda for NPD-Innovation,” Journal of Product Innovation Management, 2012

Co-Editor, Special Issue, “From Impactful Research to Sustainable Innovation,” Journal of Business Research, 2012

Editor, Special Issue, “Creating New Products and Services for and with the Base of the Pyramid,” Journal of Product Innovation Management, 39 (1), 2012.

Blue Ribbon Panel Judge, AMA Summer Conference Overall Best Paper Award, 2011

Reviewer, PDMA Dissertation Proposal Award, 2012

Reviewer, Academy of Marketing Science Mary Kay Doctoral Dissertation Award, 2013

Reviewer, Best Paper Award, Academy of Marketing Science, Journal of the Academy of Marketing Science, 2000 - current

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Reviewer, Best Paper Award, Journal of Product Innovation Management, 2010

Judging Panel Member, Product Development Management Association, Research Grant Competition, 2006

SERVICE HONORS

Reviewer, Technology & Innovation Outstanding Paper Award, American Marketing Association, 2005

Organizing Member, Strategy Interest Group, American Marketing Association, 2000

Outstanding Reviewer Award, Journal of the Academy of Marketing Science, 2000 - 2003

Best Reviewer, Technology and Innovation Track, American Marketing AssociationConference, 2002

Top Marketing Research Consultant, Abbott Laboratories, 1996

AD HOC BOOK AND JOURNAL REVIEWING

Book Manuscript Reviewer for Johnny Johansson (Georgetown University), Subhash Jain (University of Connecticut), Michael Czinkota (Georgetown University), Gerry Tellis (University of Southern California) 2003, 2004, 2005Research Book Proposal Reviewer for Palgrave-Macmillan, 2012-2013Reviewer, Academy of Management Review, 2003-PresentReviewer, IEEE Communications, 2008-PresentReviewer, IEEE Management, 2012-PresentReviewer, Industrial Marketing Management, 2004-PresentReviewer, International Marketing Review, 1999-PresentReviewer, International Journal of Research in Marketing, 2015 - presentReviewer, International Review of Retail, Distribution, and Consumer Research, 2007-PresentReviewer, Journal of Business Research, 2005-PresentAD HOC BOOK AND JOURNAL REVIEWING (cont’d)

Reviewer, Journal of Interactive Marketing, 2013-PresentReviewer, Journal of Marketing, 1999-PresentReviewer, Journal of Marketing Research, 1999-PresentReviewer, Journal of Retailing, 2002-PresentReviewer, Journal of International Business Studies, 2002-PresentReviewer, Journal of International Marketing, 2004-PresentReviewer, Journal of Product Innovation Management, 2008-PresentReviewer, Journal of Public Policy and Marketing, 2011-PresentReviewer, Journal of Services Research, 2006-PresentReviewer, Technovation, 2015-Present

CONFERENCE REVIEWING, DISCUSSANT AND SESSION CHAIRING ACTIVITIES

Discussion Leader, Fourth Subsistence Marketplaces Conference, 2012Session Chair, American Marketing Association Winter Educators’ Conference, Global Marketing

and Strategy Track, 2008

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Session Chair, American Marketing Association Winter Educators’ Conference, Special Sessions on Global Marketing Research Methods, 2005

Reviewer/Discussant, Product Development Management Association Academic Conference, 2004

Reviewer/Discussant, Corporate Social Responsibility Conference, 2004Reviewer/Discussant, American Marketing Association Summer & Winter Educators’

Conferences, 1999, 2000, 2001, 2002, 2003, 2005, 2006, 2007, 2009Reviewer/Discussant/Session Chair, Academy of Marketing Science Conference, 2000, 2002,

2003 Reviewer, Academy of Marketing Science Global Marketing Conference, 1999, 2000, 2001, 2005Reviewer, World Marketing Congress, 2000, 2001, 2002Reviewer, European Marketing Academy Conference, 2008Reviewer, International Conference on Immigration, Consumption, and Markets, 2009Reviewer, Consortium for International Marketing Research Conference, Holland, 2009Reviewer, China International Business & Economic Conference, Beijing, 2009

MEDIA INTERVIEWS

Chicago Tribune, October 29, 2007, “U.S. Exit Strategy Splits Employers,” an article on international off-shoring

UIC News, January 22, 2014, “Cheryl Nakata Helps Romanian Wine Make a Name for Itself,” p. 2

UNCG UNIVERSITY SERVICE

University Research Policy Committee, 2018-current

UNCG COLLEGE/SCHOOL SERVICE

MBA Policy Committee, 2018 – currentMBA Curriculum Committee, 2018 – currentChair, Search Committee for Department Head of Marketing, Entrepreneurship, Hospitality &

Tourism, 2017-2018Developed and Implemented New Innovation Curricula to ensure all undergraduate students

(2,000+) and all MBA students (200+) take an innovation course, 2017-2018

UNCG MEHT DEPARTMENT SERVICE

Trained a team of MEHT instructors to teach innovation, 2018 – currentMember, Search Committee for Marketing Faculty Hiring, 2018 Member, Research Criteria Committee, 2018 - current

UIC UNIVERSITY SERVICE

Honors College Faculty and Fellow, 2000-2017Provost’s Review Committee for School of Continuing Studies, 2012-2013Honors College Advisory Council, 2011-2014Vice Provost Committee on Diversity Cluster Hiring, 2012-2014Provost’s Committee to Study Potential Merger between CBA and CUPPA, 2010-2011Vice Chancellor for Research Community Disparities Research Advisory Council, 2010-2012University Diversity Strategic Thinking and Planning Committee, 2008-2012University Faculty Grievance Committee, 2008-2017

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Chair, Subcommittee on Staff Diversity, University Diversity Strategic Thinking and Planning Committee, 2009

Chancellor’s Committee on the Status of Asian Americans, 2009-2010Facilitator, “Reflections and Conversations on Women and Diverse Identities in the Workplace,”

UIC Women’s Leadership Symposium, June 2009University Faculty Senate, 2005-2006Honors College Fellow, 1999-current (advising/supervising 6 – 8 students per semester)Honors College Student Admissions Panel, 2012Honors College Scholarship Committee, 2003, 2004, 2012University of Illinois, New Faculty Mentoring Program, Participant, 1997-currentMember, Dean’s Search Committee, 2011-2012Faculty Advisor, Net Impact, 2009-2012 (helped MBA students launch chapter and organize

events)

UIC COLLEGE SERVICE

College of Business Scholars Faculty Mentor, 2015-2017 Member, CBA Diversity Thinking and Planning Committee, 2009-2012CBA Student Relations Committee, 2001-2010CBA Undergraduate Programs Taskforce, 2005-2006CBA Women’s Information Network, Co-Founder/-Director, 1999-2004MBA Committee, MBA Revitalization Taskforce Member, 1998-2000

UIC DEPARTMENT SERVICE

Department Head, 2011-2015Chair, Marketing Faculty Search Committee, 2005-2006, 2011-2012, 2012-2013Marketing Faculty Search Committee, 2008-2010Department Advisory Committee, 2000-2002, 2005-2006, 2010-2011Mentoring Junior Marketing Faculty (Jelena Spanjol, Anna Cui), 2007-2017Organizing Member, College of Business Administration Research Symposia, 2007-2008Chair, Marketing Undergraduate Curriculum Revision Committee, 2004-2005Department BA 200 Book Development Committee, 2004-2005Co-Coordinator, Department Research Colloquia Series, 2003-2005Board of Directors, Center for Human Resources Management, 1999-2002Department Head Search Committee, 1999-2000Management Instructor Search Committee, 2002Marketing Course Scheduling Committee, 1998-2000Marketing Faculty Search Committees, 1998-2000, 2002, 2003, 2004, 2005UIC DEPARTMENT SERVICE (cont’d)

Organizer, Department Guest Speaker Program, 1998-1999Department External Committee, 1997-1998Department Learning Improvement Team, 1997-1998Faculty Mentor to Doctoral Students, 1997-2000

COMMUNITY SERVICE

Provided strategic marketing plan and consultation for the Chicago Asthmas Consortium, Fall 2013

Provided marketing plans and consultation for New Moms, Inc. (Chicago’s largest nonprofit serving at-risk homeless mothers and children), Spring 2009

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Provided marketing plans and consultation for Distant Village (Chicago’s first green packaging-social mission firm), Spring 2009

Adult counseling and mentoring, 1994-present

Served on advisory boards of, and provide pro bono consulting for, various not-for-profit organizations, 1994-2014

ADMINISTRATIVE ACCOMPLISHMENTS AS DEPARTMENT HEAD AT UIC (2011-2015)

UIC FACULTY & DOCTORAL STUDENTS

Recruited and hired 5 new tenure-track faculty in marketing, strategy, and organizational behavior/human resources

Recruited and hired 4 new full-time clinical faculty in management, marketing, and entrepreneurship

Recruited and hired 12 part-time faculty in management, marketing, and entrepreneurship

Assembled 7 tenure-track promotion and tenure dossiers

Assembled 3 clinical faculty promotion dossiers

Promoted and tenured 2 junior faculty in entrepreneurship and marketing

Conducted 4 mid-probationary reviews

Developed and implemented new annual faculty performance evaluation criteria and academic journal lists by disciplinary areas of OB/HR, marketing, management, and entrepreneurship

Instituted annual performance reviews for clinical and lecturer track faculty

Created new student research pool to provide faculty means of implementing low-cost student sample studies of 800+ students (fully approved as university’s second student research pool)

Developed and implemented up-to-date computer and technology replacement and support program for tenure-track and clinical faculties

Developed and implemented regular and transparent travel and conference funding for tenure-track and clinical faculties

Developed and implemented department research grant program for tenure-track faculty

Developed and implemented quarterly budget reports for individual faculty so each can keep better track of available and spent monies in their accounts

Developed and provided up-to-date computer facilities, meeting and workspace, and travel and conference support for doctoral students (approximately 16 students between two ph.d. programs)

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Developed and implemented workspace and up-to-date computer facilities for adjunct instructors (approximately 10 adjuncts)

Developed and implemented teaching review and feedback program for adjunct instructors to ensure quality teaching

Developed and implemented annual department faculty, doctoral student, undergraduate, and MBA student awards and luncheon

UIC ACADEMIC PROGRAMS

Developed new master of science in marketing program

Developed 8 new undergraduate concentrations in marketing and management

Introduced 6 online undergraduate courses in marketing, management, and entrepreneurship

Introduced 9 new undergraduate courses in marketing and management curricula

Introduced 2 new graduate certificate programs in entrepreneurship

Formalizing 2 new social values –related MBA courses in management and entrepreneurship

UIC STAFF

Recruited, hired, and trained 3 new full-time support staff

Recruited, hired, and trained 6 new student assistants

Instituted ongoing training and professional development support program for staff

Instituted annual performance reviews for staff (none previously existed)

Instituted monthly group staff work meetings to improve coordination and communications

Reconfigured staff and student worker responsibilities to better support faculty and students

Developed and implemented new office workflow procedures to improve efficiency and effectiveness of department operations.

Reconfigured workspaces and offices for staff and student workers.

Created new databases of internal documents (e.g. syllabi, faculty activity reports, enrollments, personnel files) to improve documentation and analysis of department resources and activities, and improve compliance with state laws and university policies (previously all manual systems)

UIC OTHER

Upgraded and refreshed all physical facilities for department (carpets, paint, furniture)

Upgraded all computer systems for staff

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Improved copier and printing systems for faculty

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