Chenta Indah Gallery

8/8/2019 Chenta Indah Gallery

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Presented by:Azira bt AminallahShayu Izyan bt Zakaria

Nurul Hayati bt Abdullah


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INTRODUCTION

Chenta IndahGallery is a full

service company

that provides

complete designing

services for

weddings, and

anniversaries.

Chenta Indah

Gallery is unique in

that we give our

clients our

undividedattention

Our services

include weddings,

make up,

receptions,

anniversary anddesigning,


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BACKGROUND

Background

The company founders, Nurul Hayati which graduated in marketing from

UiTM will handle day-to-day operations of the plan and will workcollaboratively to ensure that this business venture is a success.

Background

Initially this will be a home-based business; however we intend to

expand our facilities into a well-equipped and operational office.

Problem

Statement

Why our business located in Shah Alam?

Why we only focus on Malay wedding only?


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OBJECTIVES

We want their event to be both a

pleasurable and a memorable experience

Therefore, we offer a host of packages

and services specifically tailored to the

needs of each couple

We want to expand our business all over

Malaysia and being recognized


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MISSION AND VISION

Our clients' wishes become our

commands

Adding value to our target market

segments

MISSION

Merealisasikan Impian Perkahwinan

Anda-we want to realize your

dream.VISION


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VALUEPROPOSITION

Chenta Indah Gallery offersa wedding consultant

services, for companies

seeking long-term business

sustainability and flexibility

key value proposition of our

services is that we want our

customers satisfied with

our services and it will be a

pleasurable and a

memorable experience


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REVENUEMODEL

Revenue Model - BUNDLED SERVICES

Concept: Under the bundling paradigm, we assume

that users are interested in not only acquiring our

service, but a series of other services provided us.

Through this model we would obtain standardrevenue from the it, at a flat rate proportional to

the number of clients served.


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SERVICEOFFERING

MAKE UP


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CONTD

BRIDAL


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CONTD

WEDDING DRESS


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CONTD

INAI


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CONTD

CAKE


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CONTD

HANTARAN


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CONTD

PHOTOGRAPHY


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1

Competitive a alysis conducted y t e company owners as

s own t at t ere are 20 companies currently offering some

sort ofwedding planning services in t e lang alley area

2

However, t emajority of t e incumbent competitors offeronly a limited lineof services like catering, flower

arrangementsor gifts

3

In fact, of t ese 20 competitors only t reeoffered a rangeof

services comparablewit what Chenta Indah Galleryplan to

offer to its customers

COMPETITIVEENVIRONMENTS


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There is a statistics

shows that there are

more than

marriages are

registered each year,

which creates a

sizable market

potential for this

line of business

Another customer

segment is

represented by thenumerous family

members and

guests attending

weddings,

anniversaries, and

similar events.

The wedding

planning services

are stronglyshaped by the

customers' desire

to have a perfectly

planned and

executed wedding

ceremony

MARKET OPPORTUNITY


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Although both major customersegments, brides and grooms and

family members, plan and budgetfor the wedding ceremony as far as

a year or more in advance, they

often realize that they cannot make

all the necessary preparations by

themselves in a cost effective

manner

Strongly affected by the established

social values, such customers seekprofessional advice to ensure that

all the important aspects of thewedding ceremony meet or exceed

perceived expectations

COMPETITIVEADVANTAGES


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two inch by three inch ads describing the

services will be placed in the local Yellow

Pages

Advertising in the YellowPages

including Pengantin,R

atu Sehari,B

rides andWanita.

Placing advertisements in

the local press andmagazines

Like florists, make-up and hair stylists,

designers that would receive a percentage of

sales to the referred customers.

Developing affiliaterelationships with other

service providers

generating sales leads in the local community

through customer referrals.Word of mouth referrals

MARKET STRATERGY


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Currently we have 12

persons management

team under this company

which including the

founder, Puan Nurul, and

the assistant Miss Azira

and Miss Shayu

All management team has

already attend training in

order to learn all about

wedding.

They have their own

capability and skills that

we can use their expertise

in this wedding planner

service

MANAGEMENT TEAM


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THANK YOU


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Chenta Indah Gallery

Documents

Transcript of Chenta Indah Gallery