CHENNAI REGIONAL ROUND FINALSMarch 13, 2009

ROUND-1

AMAZING WORLD

Question 1 This term comes from a french root

word meaning ‘free from servitude’. Developed during feudal regime where there was a distributed collection of taxes.

Answer 1 The Franchising Concept

Question 2 Shahrukh Khan was specially invited

to unveil this brand / store. It was said to have a timeless appeal, and has been a trusted & inspiring guide. It has been dynamic and imaginative in the world of rebranding.

Answer 2 Shoppers Stop

Question 3 It was founded by Mr.Thomas

________ and set up as stationery & printing unit in 1821 in London. In 1831, it started making playing cards and in 1851 it made postal stamps. In 1860, it began printing something else. Now, they call themselves the worlds largest producer of that. Which company?

Answer 3 The De La Rue plc. which sells high-

security paper and printing technology for over 150 national currencies. They claim to be the largest such corporation in the world.

Question 4 This phrase was first used by James

Denham-Steuart in his “Inquiry into the Principles of Political Economy”, published in 1767. Adam Smith used the phrase in his 1776 book “The Wealth of Nations”, and David Ricardo titled this phrase as one chapter of his 1817 work “Principles of Political Economy and Taxation”. Which phrase?

Answer 4 Supply and Demand

Question 5 Lumaé, the nutraceutical drink was a

tea-based ready-to-drink beverage by Coca-Cola's Beverage Partners Worldwide division. The drink contains ingredients that will help women care for their skin. Who partnered with Coca-Cola for this venture?

Answer 5 L'Oreal

Question 6 In the world of Technology – what is

Bluesnarfing?

Answer 6 The unauthorized access of

information from a wireless device through a Bluetooth Connection.

ROUND-2

AMAZING IDENTITY

1. Identify him

Answer 1 Dilip Kapur, President of Hidesign

2. Identify the columnist

Answer 2 Thomas Friedman

3. Identify the personality

Answer 3 Ram Mynampati – Interim CEO,

Satyam

4. Identify this

Answer 4 First steam engine

5. Identify the logo

Answer 5 IRDA India– Insurance Regulatory &

Development Authority of India

6. Identify her

Answer 6 Priya Paul, President of Park Hotels &

Director of the Apeejay Surrendra Group

ROUND-3

TATA WORLD

Question 1 Brunner Mond, a UK based chemical

company with operations in Kenya and the Netherlands was acquired by which firm?

Answer 1 TATA Chemicals

Question 2 TATA AIG Life Insurance and TATA

AIG General Insurance belong to which TATA Group company?

Answer 2 TATA International

Question 3 “Engineering Creativity” is the tag

line of which firm?

Answer 3 TATA Elxsi Ltd.

Question 4 “Eye plus” is the eye wear business of

which firm?

Answer 4 TITAN

ROUND-4

REASON AMAZINGLY

1. Connect A document of the

Mercantile Bank of India Ltd.

A video advt.

Answer 1 HSBC - It was started as Mercantile

Bank of India Ltd., Video Advt was of HSBC, P.G. Woodhouse worked for HSBC.

2. Connect

Answer 2 Future Group – Logos of Staples,

Generali Group, One Mobile and picture of MS Dhoni

3. Connect

Answer 3 Godrej - It has joint venture

companies with Saralee and Hershey. Ardeshir Godrej is the founder of the group. Hrithik Roshan is the Brand Ambassador for Godrej Cinthol Soap.

Question 4 Audio: The song

“Tu meri adhuri” from Ghajini

Answer 4 Samsung - Worldwide Partner for

World Cyber Games, Samsung Engg & Construction is one of the primary builders of Burj Building, Samsung’s latest Earphones, Aamir Khan is the Brand Ambassador for Samsung Mobiles.

ROUND-5

AMAZING DEDUCTIONS

Question 1 It was founded as American

Messenger Company in 1907 by 19-year-old Jim Casey and 18-year-old Claude Ryan in Seattle, Washington, capitalized with $100 in debt. The current name was adopted in 1919. What are we talking about?

Answer 1 UPS – United Parcel Service

Question 2 Greenpeace ran a campaign against

this product because it’s production resulted in decline of Boreal forests of Canada. This product is made from cellu cotton and was used in gas mask filters during WW-I. It is a registered rrademark of Kimberly – Clark. What product?

Answer 2 Kleenex

Question 3 Formed under the companies Act of

1956, on 01.01.1972 with a fleet strength of 1029 buses. The latest set up is operated under a new service called blue/yellow line & Orange/white line. Big names like Pallavan & Dr.Ambedkar have been formerly associated with this corporation. Which corporation?

Answer 3 Metropolitan Transport Corporation

(MTC), Chennai

AUDIENCE ROUND

Question 1 What is “Vertical Farming”?

Answer 1 Vertical farming is a proposal to

cultivate crops in urban high-rises, called "farmscrapers." Using greenhouse methods, these buildings would produce fruit, vegetables, edible mushrooms and algae year-round in cities

Question 2 In Pune, during Aug – Sep – Oct,

Conveyor Belt manufacturing companies noticed the sudden increase in the demand for conveyor belts. Why?

Answer 2 Immersion of Ganesha Idols on

Conveyor belts

Question 3 What was coined by Harald Nielsen in

1952, as a portmanteau of motor and pedal?

Answer 3 Moped!!!