Task 11.1 Market audit (7 p) integrated marketing environmental analysis (PESTLE Analysis) SWOT analysis marketing objective1.2 Desired quality service and customer care relationship marketing customer retention customer profitability costs of too narrow marketing positioningTask 22.1 Macro: environmental scanning, political, legal, economic, socio-cultural, ecological and technological factors. Micro: stakeholders, direct and indirect competitors, Porters five forces.

2.2 Geographic demographic psychographic behavioral2.3 Undifferentiated (mass) marketing differentiated (segmented marketing) concentrated (niche) marketing Micromarketing-(local or individual marketing)2.4 Environmental influences personal variables-demographic, sociological, psychological, motivation, social factors physiological stimuli attitudes, other lifestyle life cycle variables consumer and organizational buying2.5 (at least three of the following) Company resources product variability product life cycle market variability competitors marketing strategies Positioning & its influence over marketing mix factors value positioning positioning statementTask 33.1 Research and development new product development3.2 Customer convenience and availability integration and distribution systems franchising physical distribution management logistics and channel selection3.3 Pricing strategies costs psychological discriminatory and ethical issues

3.4 Effective integrated communication process (SOSTT +4Ms.) promotional mix elements push and pull strategies advertising above and below the line including packaging public relations and sponsorship sales promotion direct marketing and personal selling branding, internet and online marketing3.5 Concept of the extended marketing mix significance of the soft elements of marketing (people, physical evidence and process management)Task 44.1 Product place price promotion 3 soft Ps-people, processes and physical evidence4.2 Differences of organisational and consumer markets

4.3 Differences of domestic marketing and international marketing (Following points should be discussed) Globalisation culturally differences standardisation versus adaptation regional integration (EU, NAFTA) benefits and risk markets attractiveness international marketing mix strategies

Remarks: Carefully check whether you have mentioned & discussed all the point or not. It is not needed to discuss the point briefly but must be discussed. Missing of any point might penalize you.