Chaudhuri,Arjun & Holbrook, Morris B-2
Transcript of Chaudhuri,Arjun & Holbrook, Morris B-2
![Page 1: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/1.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Product-class effects on brand commitment and brand outcomes: The role of br...Arjun Chaudhuri; Morris B HolbrookJournal of Brand Management; Sep 2002; 10, 1; ABI/INFORM Globalpg. 33
![Page 2: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/2.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 3: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/3.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 4: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/4.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 5: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/5.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 6: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/6.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 7: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/7.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 8: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/8.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 9: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/9.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 10: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/10.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 11: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/11.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 12: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/12.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 13: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/13.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 14: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/14.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 15: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/15.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 16: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/16.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 17: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/17.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 18: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/18.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 19: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/19.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 20: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/20.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 21: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/21.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 22: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/22.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 23: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/23.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 24: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/24.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 25: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/25.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
![Page 26: Chaudhuri,Arjun & Holbrook, Morris B-2](https://reader033.fdocuments.in/reader033/viewer/2022061304/54fe44ad4a7959055e8b4da5/html5/thumbnails/26.jpg)
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.