_Chatbots, Conversational UI,__Messaging bots, Messenger experiences,__AI bots, Service agents, Chat experiences,__or just simply bots._

2018 • hello@thebotplatform.com

_89% of consumers want to use_ _messaging to communicate__with companies_

2016 Global Mobile Messaging Consumer Report_

_Hi! I’m Syd.__I run The Bot Platform._

_Our mission is to empower you to_ _solve problems using the best_ _automated communications__tools we can create._

Used by

Member of The Mayor of London’sBusiness Growth Programme.

We are the trusted platform for building bots on Messenger.

Super easy to useself service platform.

Featured by Forbes, The Guardian, The Drum, VentureBeat,

The Observer and many more.

Zero downtimesince launch

Facebook’s only recommended partner for building bots on Messenger AND Workplace.

Over 0.25% of messages between

businesses and public

Approved Vendor &Preferred Provider.

99.9% Uptime Guarantee - something unique in bots

20-60% CTR and a 99% Read Rate

90% of messages are read within 1 minute

_What are bots?_

_What the press think a bot is?_

_AI_

_Chatbots_

_AI Chatbots_

_Just__for customer service_

_What bots are actually_

Interactive automated communicationsCommunicate with an audience, one on one, at scale

Instant messagingYou read almost every message you get sent

Push alert Notification

The Bot Platform

Messenger

Mobile Desktop

>90% of outbound messages read within the first minute ofbeing sent.

Personalised tailored segmented contentEvery conversation is unique, between you and your customer

Broadcast

ConversationDrip campaign

Scan code & deep link

Interaction

Private relationship

Increase loyaltyCustomers want to feel connected to your brand

Average 65% click through rate

_Button based_

_Decision trees_

Bots are so much more than just customer service

Outbound messaging

Automated communications

Content automation

Analytics and reporting

Surveys & data capture

Segmentation & targeting

Tools to drive adoption

Integrations and APIs

_Why bots?_

2018 • hello@thebotplatform.com

_Messenger is a powerful_ _communications channel_

More than 1.3 Billion people use Messenger_

_Messenger has a familiar UI_

“Normal” people don’t like learning new things_

_89% of consumers want to use_ _messaging to communicate__with companies_

2016 Global Mobile Messaging Consumer Report_

_Poor communication could be__costing UK businesses more than__£19 billion per year._

2016 The London School of Economics’ Growth Commission_

_It’s also getting harder and harder to_ _reach your customers online_

It’s getting harder to communicate with your customers online

2% organic reachMost read after 18 hours

20% organic reachMost read after 18 hours

3% organic reachMost read within 10 minutes

20% organic reachMost read after 12 hours

And it’s only getting worse

Messenger is bucking that trend

94% reachRead within1 minute

For the first time...Messenger bots combine

100% attentionFully integrated

communication channel

99% read rateup to 64% CTR

2788% > email

Familiar UIConsistent interface across all platforms

No download required

1.3B people already use Facebook Messenger

Personal experienceIt’s an interactive

conversational flow

Messages read within a minute

(it’s instant messaging)

Shameless

Launched: November 2017

http://m.me/ShamelessOnShowtime

Pre, during and post season designThe architecture of the bot evolved over

the course of the season

Mass reachOver 1 Million messages sent

to fans in the first 3 weeks

Highly engaged users More than 25% of users opted in to receive alerts

Low-cost acquisition$0.48 acquisition

cost per user

1 in 5 users clicked to subscribeto Showtime’s streaming

service via the bot

Episodic experiences Weekly episode specific content gave fans reasons to re-engage

20% of all users clicked through to subscribeto Showtime’sstreaming service.

Launched: December 2017

http://m.me/TalkToSellu

WaterAid

To help bring its supporters closer to the people they are helping

Follow the storyof Sellu

178%More effective

than web landing pages

“The Bot Platform enabled rapid creation as well as flexibility to

allow even the most complex user flows to be developed.”

"The chatbot is a powerful tool for awareness".

Dan Gray, WaterAid’s digital engagement manager

25%of users clicked through

to donate

*Average CPC globally is $1.55 (https://www.hochmanconsultants.com/cost-of-ppc-advertising/)

“The ability to continuously interact with large cohorts of engaged digital users makes the chatbot a powerful tool for awareness, activation and retention all in one”Dan Gray, WaterAid’s digital engagement manager

William Grant& Sons

The Balvenie

Live: October - December 2017

Minimise drop-offCompleting the RSVP process in the bot reduced user drop off by

70%.

Targeted drip campaigns In the run up to the events, users were targeted with

outbound messages, generating excitement

Lower-cost acquisitionThe bot cost-per-attendee was

approximately 30% of alternative recruitment strategies. Engaged user base

The Balvenie have built an engaged user base they can now

communicate out to through Messenger

It’s a sell-out!There was a 300% increase in events where

they reached capacity.

30% reduction in costs for driving event attendees.

Hardwell

600,000+Fans have used the bot

90,000+Fans subscribed for exclusive updates

90%Subscribers reached

Still #1Driver of traffic to owned channels

Fully Integrated With Hardwell’s podcast and digital touchpoints

9,608%Increase in Track of the

week votes

Launched: June 2016

https://m.me/djhardwell

Messenger is now the Number one driver of traffic to any of hisowned channels.

Launched: March 2017

http://m.me/bbcpolitics

BBC Politics

Low-cost pilotsNow using bots to pilot new styles of reporting

59% CTRYoung people encouraged to

read in depth, on site

4.5Interactions per

conversation

Personalised newsRookies get background, political geeks get depth

53%Of users have enabled alerts

32,000Sent personalised election

night updates

Using bots the BBC discovered a new effective way to inform theworld about thepolitical landscape.

Launched: October 2016

http://m.me/axwellingrosso

Axwell /\ Ingrosso

99%Read rates

on broadcasts

$0.31Calculated CPC

496%More effective

than Google Ads*

60%Of users subscribed

to broadcasts

22%Average click through rates

2788%More effective than

email marketing

*Average CPC globally is $1.55 (https://www.hochmanconsultants.com/cost-of-ppc-advertising/)

Axwell /\ Ingrosso sold over £5,000 worth of merch with onesimple message.

Libby

Reduce IT ticketsReduce the amount of calls for

simple IT support

New office updatesInform employees about

important events, issues, or updates

FAQsA repository of FAQs and learn what potential FAQs

are unknown to the company through ignored messages

Front of house supportSupport the front of house by

having door codes, phone numbers, etc. in one location

The intelligent on demand knowledge assistant that makes your company information more accessible than ever before.

The Office Bot is perfect for improving the day-to-day running of

the office. Having a meeting in Conference Room B and need a

phone number or perhaps want to know how to connect to a printer?

This bot is for you!

Empower employeesAllow employees to get information when and where needed - without

fear of embarrassment

Survey Bot

99% read rateGet a better response rate

than traditional survey tools

AnalyticsSee where employees

interact and where they don’t

Employee targetingSend out surveys to specific

work groups

ReportingQuick and easy reporting

Get employee feedback quickly and easily with our 99% Read Rate and 31% completion rates.

Our Survey Bot allows you to quickly and accurately get information from

your employees - mood, location, satisfaction, comprehension, and

more!

Improved manager effectiveness

Give your managers the information they need to make informed decisions

New Starter Bot

Improved onboardingAllow employees to get

information when and where they need it

AnalyticsSee what new starters are asking

for and needing

SurveysGet feedback quickly and easily about the onboarding process or an employee's comprehension

and progress

ReportingQuick and easy reporting

Help new employees effectively onboard with a centralised location of information.

Our New Starter Bot allows new employees to get access to

information quickly, easily, and in a centralised location, while also

being sent content/surveys from HR/Management.

Information on demand or over time

Use drip campaigns to send information over time or use

keywords for immediatea access to information

Daily Standup Bot

Thousands+ of hours savedper year

Improved collaborationby increasing knowledge

transfer between employees

Increased accountabilityeasily verify what an

employee is supposed to achieve

Fully Integrated either company wide or by

work groupThe Daily Standup Bot helps improve communication,

accountability, and collaborative working.

Our Daily Standup Bot saves each employee 11 minutes per day.*

Reduce roadblocksidentify issues and

problem solve quickly

*Based on a traditional 15 minute standup. The bot takes an average of 2 minutes to complete and 2 minutes to review co-workers

responses.

+For large and medium sized enterprises

Our customers love it...

"The Bot Platform is so much easier to use than others."- Jon Heaton, Partner Engineering Manager at Facebook

_Things to think about__when making a bot_

_Why? What’s the purpose?_

_What’s the definition of success?_

2018 • hello@thebotplatform.com

_Response times_

_Reliability & stability_

_What channel?_

PlanningDeliverable: Implementation plan

Build preparationDeliverable:Bot skeleton built

BuildDeliverable:Bot ready for launch

LaunchDeliverable: Live bot

Post launchDeliverable: Bot review

1 week, 1 month, 3 months.

2.5 hours

2 hours

1 hour 30 mins

1 day per 50 messages

Prepare for launchDeliverable:Launch strategy

2 days1 hour

_How to build a bot_

_Worksheet_

_What tools exist?_

Bots are so much more than just customer serviceDesigned for marketers to use Messenger for their channel marketing.

Outbound messaging

Automated communications

Content automation

Analytics and reporting

Surveys & data capture

Segmentation & targeting

Tools to drive adoption

Integrations and APIs

Bots of love,Syd

syd@thebotplatform.com@sydlawrence