Here I Amand the chatbot

Some background…

What was the problem we were trying to solve?

What emotions did people display?

• Pity

• Discomfort

• Disgust

Visit: https://www.mencap.org.uk/understandme/

How created the content:some lessons learned• Authentic (copywriters not welcome

here)

• Build in cultural references

• Escape routes throughout

• Easy and smooth data capture

• Mix of content we want to get across…

…and answers we know people are interested in!

Disclaimer:I am not a developer…

• Custom built tool

• Not editable

• Cost around £15k including hosting

How it went……and what we learned

• Lower numbers, higher engagement

• But it’s a slow burner that’s building

• Put time into planning before build

• The content provided a PR hook

Overall campaign results

• Prompted awareness of Mencap grew by 3%

• 20% of the public saw the campaign

• Over 2.8m engaged actions online

• #HereIAm got great engagement online

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

23 March 2017SeminarLondon

#charitydigital

Digital trends: how

charities are adapting to

shifts in the digital

landscape

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