Chatbot Marketing Mastery

Chatbot Marketing Mastery

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Chatbot Marketing Mastery

In end of this EBOOK you can see top 37 tools about

marketing.

Table of Contents

Table of Contents .................................................................................................. 3

Introduction ............................................................................................................ 4

Benefits of Chatbots .............................................................................................. 6

Drawbacks of Chatbots ......................................................................................... 7

Are Chatbots Right For You? ................................................................................ 8

Ways to Use Chatbots ......................................................................................... 10

Content Delivery .............................................................................................. 10

Making Sales ................................................................................................... 11

Customer Service ............................................................................................ 11

Chatbot Solutions ................................................................................................ 14

chattypeople .................................................................................................... 14

Botsify .............................................................................................................. 15

Conclusion ........................................................................................................... 16

Resources ........................................................................................................... 17

Chatbot Marketing Mastery

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Chatbot Marketing Mastery

Introduction

With sites like Facebook and Kik opening their platforms to automated

messaging for companies, chatbots have really exploded in popularity.

Facebook went from zero chatbots in February 2016 to 18,000 by July

of the same year. Kik had approximately 300,000,000 registered users,

and those users exchanged 350,000,000 automated messages with the

platform in the first seven months of its chatbot.

You’ve probably seen chatbots in action. They are on all sorts of

websites, from major retail chains to mobile phone service providers

and many other types of sites and apps.

At first, you might think you’re talking to a real person. Usually, a popup

appears with a picture of an agent, along with a name. The agent asks

something like, May I help you with anything? Or, Do you have any

questions?

Chatbots use artificial intelligence that is often quite advanced to

answer many questions a user might have, and in the event that the

bot is unable to help the user, it will usually as the user to call, email, or

fill out a support form, or perhaps to check a F.A.Q. page.

Chatbot Marketing Mastery

Chatbots are quite advanced, and many of them can almost manage to

fool users into thinking they are speaking to a real person. This is

beneficial, because it allows companies to lower their overhead by

using chatbots to replace customer service agents in many

circumstances, and only when the chatbot is unsuccessful in helping the

customer must a real agent step in.

Chatbots have a few drawbacks, but they also have many benefits. In

this guide, you’re going to learn more about how chatbots can be used

for marketing, and whether or not chatbots are a good fit for your

business.

So let’s get started.

Chatbot Marketing Mastery

Benefits of Chatbots

Chatbots are very useful for a lot of different applications—from simple

user contact, to answering questions, and even helping the sales

process along.

One of the biggest benefits of using Chatbots is that you can have fewer

actual employees, because chatbots can take care of a lot of issues that

might take up time from paid employees. This frees up paid employees

for more important tasks, and allows them to have more time to help

customers with major issues.

This benefits customers, too, because they can get answers to

questions and help with problems much faster than they might if they

ended up contacting customer service through traditional means.

Bots can also provide you extremely valuable information about your

customers if you log those conversations and analyze them, because

you can see the types of questions they are asking. Never overlook

those logs as a way to find out more about them.

Chatbot Marketing Mastery

Drawbacks of Chatbots

Of course, chatbots have a few drawbacks, too. No technology is

perfect, and bots are no exception.

The biggest drawback is that artificial intelligence, no matter how

advanced it may be, is not yet at the level that can replace actual

humans. This inevitably leads to failure to help customers sometimes,

which may end up frustrating the user enough that they leave your site.

This is rare, but it can happen, so you must make sure your chatbot can

direct customers to live help when needed.

Many bots are poorly programmed because they have been rushed to

market to take advantage of the surge in chatbot use, so you must be

on the lookout for this, as well. The cheapest solution isn’t always the

best, so it’s vital that you test your chatbot thoroughly to make sure

there are no problems with it that could end up frustrating your

customers.

Chatbot Marketing Mastery

Are Chatbots Right For You?

Chatbots aren’t right for every business. If you find that you don’t have

a lot of contact with customers normally, you may not need a chatbot.

But, on the other hand, if you do have a lot of contact with customers,

or if you find you have a lot of shopping cart abandonment or your

customers tend to ask a lot of questions or need additional help, a

chatbot just might be perfect for your needs.

Here are some situations where a chatbot might work for your

business:

1. Your customer service agents are overwhelmed. If you find that

your agents are overwhelmed by the volume of help requests you

get daily, especially if the are simple requests that could easily be

taken care of by a bot, it makes perfect sense for you to use one.

2. You have a high rate of shopping cart abandonment. If you find

that a lot of people are abandoning their shopping carts or leaving

your site without converting into email subscribers or buyers, a

chatbot might help by asking the customer what went wrong

Chatbot Marketing Mastery

when they try to leave your site, and then guide them through the

process so they can complete the conversion.

3. Customers keep asking the same questions over and over. Let’s

face it, customers rarely read F.A.Q. pages. Sometimes you may

wonder, Why even bother having a F.A.Q. page? It seems like

nobody reads them! And that’s true. But chatbots are a great

way to get more people to find out the answers to simple

questions without wasting your or your agents’ time. You can

program common questions into your bot and let it answer those

questions.

4. Your business is oriented toward service. If you’re in an industry

that is notoriously service-centric, such as the travel industry, for

example, chatbots can go a long way toward helping customers

get assistance while alleviating some of the initial work that

agents might otherwise have to deal with.

These are just a few examples, but hopefully you’re beginning to get an

idea of whether or not a bot might be a good fit for your business.

Chatbot Marketing Mastery

Ways to Use Chatbots

There are many ways to use chatbots for business, and companies are

thinking of new, innovative ways to use them all the time. Let’s take a

look at a few ways chatbots can benefit your business.

Content Delivery

A lot of companies are using chatbot technology to deliver content in a

new an interesting way. Websites such as CNN are sending interesting

articles to visitors through messaging apps.

Since so many people are using messenger apps like Facebook and Kik

on a regular basis, delivering content straight to the platforms they’re

already using just makes sense.

This allows companies to reach readers even if those readers aren’t

coming to their site daily.

Chatbot Marketing Mastery

Making Sales

Companies like Dominos and Taco Bell are making use of chatbot

technology by allowing customers to make purchases directly through

their bots via text message or platforms like Facebook Messenger.

This is beneficial to companies like Dominos because it keeps stores

from being inundated with so many phone calls during peak times, and

it’s beneficial to their customers because it’s often faster and less

frustrating than calling or using the website.

All sorts of businesses can benefit from using a chatbot to assist in

making sales, by offering personalized product suggestion based on

input from customers.

Customer Service

The most common use for chatbots is for general customer service,

such as answering basic questions, making suggestions, directing

problems to appropriate departments, and more.

Chatbot Marketing Mastery

This is a great for chat bots, because they can programmed with

specific responses to your most frequently asked questions and keep

you and your employees from having to field a lot of questions that

could have been answered by the bot.

Chatbots can improve user experience, too. Customers love getting an

answer in seconds without having to wait on hold for a live person or

sending an email and waiting hours or days for a response.

Studies have shown that 51% of people believe a business should be

available for customer support 24/7. They don’t appreciate companies

operating in normal business hours anymore. In the days of microwaves

and overnight shipping, patience is growing thinner and thinner. If your

company takes 12 hours to answer an email, and your competitor

answers a simple question at two o’clock in the morning, whom do you

think they will buy from? Whom would they feel most loyal to?

45.8% of people would rather contact a company through messaging

than through email. They know email can be slow. They’d rather use a

method that gets faster, easier results.

Chatbot Marketing Mastery

49.5 would rather contact a company through messaging than

telephone. No one likes waiting on hold, and some people don’t like

speaking on the phone. Messaging is easier for those people.

The bottom line is that people want chatbots. They save them time and

frustration, and in return, it saves you time and money. It’s a win-win

situation.

Chatbot Marketing Mastery

Chatbot Solutions

There are already a number of chatbot products on the market. Some

are quite effective, while others have been obviously rushed to market

and are full of bugs that will frustrate you and your customers.

Let’s take a look at some of the products that are currently on the

market and are considered to be good quality.

chattypeople

>> https://www.chattypeople.com/

The chattypeople platform is one of the most popular chatbots

available for the Facebook Messenger system, and also works with

Facebook comments. They are remarkably affordable, with a 30-day

free trial and a permanent free plan for under 100 customers.

Chatbot Marketing Mastery

The chattypeople platform will even allow you to sell products directly

to customers through Facebook with Stripe, Paypal, and other payment

platforms.

Botsify

>> https://botsify.com/

Botsify is another very popular platform that works for Facebook

Messenger, but also has a version that works directly on your website.

They have a free plan (only for Facebook Messenger) that has a lot of

features, but their paid plans (which can be used on a website) start at

a very reasonable $10 per month.

Botsify also allows human takeover at any time, so you can have a

customer service agent take over whenever the chatbot isn’t helping

the customer properly.

ChitChatChimp

>> http://www.chitchatchimp.com

Chatbot Marketing Mastery

ChitChatChimp is poised to be one of the frontrunners in the chatbot

realm. It allows absolutely anyone, even with zero programming

knowledge, to create their own chatbot.

It can create all types of bots, including:

Customer support bots

Sales bots

Research-gathering bots

Educational bots

Entertaining bots

If you need something flexible and customizable that doesn’t cost a

fortune, ChitChatChimp is probably your best option.

Chatbot Marketing Mastery

Conclusion

Chatbots can provide real-time engagement that is available

instantaneously, which is something that even the most well-staffed

company is rarely able to do.

While chatbots can’t replace all staff, they can certainly help you cut

down on the number of times your support staff has to answer basic

questions simply because customers don’t read the F.A.Q. pages or

miss information on sales pages. They can also provide feedback from

customers that can help you streamline your sales and customer

service processes and make things easier for future customers.

If your business falls into one of the types of businesses that might find

a bot useful, or even if you just think a bot would be a good fit, give it a

try. If nothing else, you may find out some valuable information about

your customers.

Good luck!

Chatbot Marketing Mastery

Resources

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Youtube Page 1 in 1 minute Easy System - See

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Chatbot Marketing Mastery

Call To Action Videos

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Software

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Unique content! Create STUNNING 100 Quotes

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YouTube Rank Checker

Chatbot Marketing Mastery

YouTube Rank Tracker - Track Fast & Easy

Unlimited Keywords & Videos Ranking - $7

One Time Payment!

Content creation tools

Blog Topic Generator

Fill in the fields with terms (preferably nouns) that you'd like to write about, and we'll come up with a week's worth of relevant blog post titles in a matter of seconds! ===

Content Idea Generator

Content Idea Generator will generate literally hundreds of great ideas for blog posts, articles, tweets, whitepapers and e-books, videos, podcasts, press releases... and just about any other kind of content that will attract more visitors to your website and get more enquiries about your products and services.

===

Contently

Contently helps brands do great content marketing at scale—with smart technology, content strategy expertise, and a network of 100000 freelance creatives.

===

Chatbot Marketing Mastery

Top Content Tools

Atomic Writer

"Atomic AI is a Content Marketing Optimization Platform for content and social media marketers"

===

Byword

Byword is a markdown app for writing in plain text efficiently. Available for Mac, iPhone and iPad. Byword includes complete Markdown support.

===

Cliche Finder

Cliché Finder is a tool that will track, and analyze your writing to see if you overuse clichés.

===

Contently

Contently helps brands do great content marketing at scale—with smart technology, content strategy expertise, and a network of 100000 freelance creatives.

===

CoSchedule

CoSchedule is an easy drag-and-drop content marketing calendar that allows you to plan, create, and promote your

Chatbot Marketing Mastery

content all in one place. It saves you time and helps you grow your audience through smart marketing plans and efficient team collaboration.

===

CoSchedule Headline Analyzer

Write Headlines That Drive Traffic, Shares, And Search Results. Get more engagement, shares, and traffic back to your blog posts with SEO driven, emotional headlines.

===

Divvy HQ

DivvyHQ is a content planning and production workflow tool for high-volume content teams. It was built to help marketers and content producers stay organized and successfully execute demanding and complicated content marketing and social media marketing initiatives.

===

Edit Flow

Edit Flow is an editorial calendar for planning blog posts. Especially useful for sites with collaborating authors.

===

Editorial Calendar

WordPress doesn't make it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog and when each post will be

Chatbot Marketing Mastery

published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog.

===

FAQfox

FaqFox is an excellent free tool that will help you explore new product and market ideas.

===

GatherContent

Gather Content helps teams organise, structure, produce, manage and migrate website content. GatherContent integrates with popular CMS'.

===

Ginger

The Ginger Grammar Checker helps you write better English and efficiently corrects texts. Based on the context of complete sentences, Ginger Grammar Checker uses patent-pending technology to correct grammar mistakes, spelling mistakes and misused words, with unmatched accuracy.

===

Grammar Check

Grammar check your writing, find errors in grammar, spelling and writing style. Instant feedback on problems and suggestions on how to fix them.

===

Chatbot Marketing Mastery

Germ.io

germ.io is a project planning tool that helps to capture abstract ideas, collaboratively brainstorm and turn them into actionable projects.

===

Hubspot's Blog Topic Generator

Hubspot's Blog Topic Generator is probably the most well-known tool for generating blog post title ideas but there's a reason for that – it's a fantastic free tool.

===

Kapost

Software to realize your B2B marketing strategy. Kapost is the B2B marketing operating system used to power world-class content and drive business success.

===

KingSumo Headlines

Detailed, online reports show you how your titles are performing relative to each other. You'll instantly be able to tell which title performs better. KingSumo Headlines is like getting free traffic.

===

Link Bait Content Generator

Chatbot Marketing Mastery

Use this title generator to brainstorm shareable link bait title ideas for your website.

===

Marketing.AI

Marketing.AI is defining a collaborative content management software framework to get customers from strategy through execution with ease.

===

Newscred

NewsCred powers content marketing for the world's best brands. Through our complete solution and repeatable methodology, we deliver measurable business outcomes.

===

Neuro Grammar

NeuroGramma uses its advanced neural-network artificial intelligence algorithms in order to grammar check any English document.

===

Pro Writing Aid

ProWritingAid is your online writing editor and personal writing coach. This free version runs on the first 500 words of your document.

===

Reverso

Chatbot Marketing Mastery

This tool enables you to correct the most cumbersome mistakes, with a high degree of accuracy and speed, and to improve your written English.

===

ScribbleLive

ScribbleLive is a content marketing platform used by media, advertising, and marketing professionals.

===

Slick Write

Slick Write is a powerful, free tool that makes it easy to check your writing for grammar errors, potential stylistic mistakes, and other features of interest. Whether you're a blogger, novelist, SEO professional, or student writing an essay for school, Slick Write can help take your writing to the next level.

===

Title Generator

This tool gives you endless catchy topic headlines, title suggestions and creative content ideas.

===

UberFlip

Uberflip is a Content Experience Platform that lets businesses create remarkable content experiences for every stage of the buyer journey.

===

Chatbot Marketing Mastery

White Smoke

WhiteSmoke software products for writing and language. WhiteSmoke is a grammar checker, spell checker, style checker and more - in a single package.

===

WordPress Distraction Free Writing

If you find that all the options in the writing screen keep you from focusing on the task at hand, try out Distraction Free Writing. It hides everything that can get in the way of your writing, and helps you stay focused.

===

Wordsmith

Wordsmith is a natural language generation platform that lets you produce human-sounding narratives from data.

===

Addict-o-Matic

Addictomatic is a discovery platform that aggregates sites on the web for the latest news, blog posts, videos and images. ===

ClipZine

Chatbot Marketing Mastery

The CLIPZINE is a content curation platform that you can curate and create a stylish reusable sharable content.

===

ContentGems

ContentGems is a content discovery engine. Everyday, it scans hundreds of thousands of articles from the best online sources and presents you a stream of relevant and timely content.

===

Curata

Curata's software help marketers scale a data-driven, content marketing supply chain to grow their leads and revenue.

===

CurationSoft

CurationSoft allows bloggers to focus on creating great posts without all the back-and-forth of copying, pasting, and having a gazillion open tabs.It takes the pain out of creating great mashups that are filled with content your visitors are looking for. It also enables content marketers to have more time to post more often, giving you more potential search rankings and a more loyal following.

===

Curation Traffic

Chatbot Marketing Mastery

Curation Traffic a WordPress based content curation platform that includes a stand alone theme, a plugin, and the Curation Mastery Training.

===

Everpost

EverPost was designed to help you keep your company alive, socially. EverPost lets you get on with your day and lets your social channels stay alive and running with the most relevant content for your community.

===

Flipboard

It aggregates content from social media, news feeds, photo sharing sites and other websites, presents it in magazine format, and allows users to "flip" through the articles, images and videos being shared.

===

Headslinger

Headslinger scans your favorite sites' headlines in a matter of seconds. Store your favorite news sources in quick, easy to find folders.

===

Magnify

Chatbot Marketing Mastery

Magnify allows website publishers to create their own video channels, and populate it with videos from other sites (like YouTube, Revver, Yahoo Videos, etc.) that allow embedding. The result is a highly targeted niche video site that integrates very well into existing content websites.

===

Paper.li

Paper.li is a simple way to aggregate online information important to followers without the need to handle it personally. Paper.li is a fantastic tool for delivering relevant content to your community.

===

Pocket

Pocket is an application and service for managing a reading list of articles from the Internet. It is available for OS X, Windows, iOS, Android, Windows Phone, BlackBerry, Kobo eReaders, and web browsers.

===

Postplanner

Use Post Planner to FIND, PLAN, & POST better content to boost your reach & social media engagement today.

===

Scribit

Chatbot Marketing Mastery

Scribit is a content logistics platform that supports online publishers in discovering, organizing and publishing their content.

===

Zemanta

Zemanta is focused on building content and media technology that helps marketers reach their maximum potential audiences.

===

Work Smarter Not Harder!

We all know that using internet marketing tools can

help us get big success

However, did you know that using best internet marketing tools is THE key element for real success of your business?

Here is why we must use marketing tools:

Chatbot Marketing Mastery

Use tools can help you Earn more money!

Save more time!

Because For almost every paid tool you can find a free alternative one!

Use tools can save you time because when you have the best productivity tools, you add more hours to your day!

Need more customers and more leads? You must know the best tools nowadays for you to collect emails fast and easy.

Do you want your site to reach higher rankings?

You will find in our guide top popular SEO tools for free and also paid ones.

Do you feel that you waste a lot of time working on social media marketing?

We have gathered in top tools the best top social marketing tools for to automate your social media marketing.

Don't know which content to write for your audience?

Chatbot Marketing Mastery

You can find in this guide top tools that give you top ideas to generate the best texts filled with interesting content.

This big list of top internet marketing tools includes almost every tool you’ll ever need to master every aspect of a digital marketing campaign

Feel free to share this guide with your friends! They will definitely be thankful! ALL 100 TOP TOOLS CATEGORIES

Content Curation Tools

Social Media Tools

PPC Tools

Content Optimization Tools

Rank Tracking Tools

Tops Keyword Research Tools

Chatbot Marketing Mastery

Keywords Ideas Tools

Technical Seo Tools

Top Seo Tools Link Building

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Twitter Trending Topics

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Top Twitter Tools

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Chatbot Marketing Mastery

Top Autoresponders Tools

Build Email List Tools

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Twitter Analysis Management Tools

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Tools For Writers

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Webinars Tools

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Top PPV CPV Networks

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Chatbot Marketing Mastery

Video Creating Tools

Surveys

Top Outreach Tools

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YouTube Marketing Tools

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Cloud File Storage

Top Affiliate Marketing Sites

Chatbot Marketing Mastery

Top Analytics Tools

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Monitoring Sharing Tools

Internet Marketing Top Forums

Internet Marketing Newsfeeds

Internet Marketing Top Sites