Chat Social Media

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Building leading brands in a social world

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Transcript of Chat Social Media

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Building leading brands!in a social world!

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The World has become social.!

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is the 2nd most visited site in the world!

516M users!

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is the most popular site in P.R.!

1.25M users!

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The most attractive consumers live on !

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Women seek to express their identity on!

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Users continue to spend more time socializing!

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Users continue to spend more time socializing!

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1997! 2010!

.COM!

Leading brands need to be friends with their consumers!

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How can brands successfully exploit social mediaʼs!powerful networking capabilities to engage consumers? !

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Key strategic components for success on Facebook!

Promotional Applications on Facebook are a powerful viral vehicle to engage users "

Fan Pages allow us to build a community of brand ambassadors"

Make all of your Brandʼs marketing communications social and sharable "

Enrich your customerʼs offline retail experience with social connections and location based offers "

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Experience and share the Web with your Facebook friends!

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Experience and share the Web with your Facebook friends!

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Experience and share the Web with your Facebook friends!

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Social Networking has been the biggest driver !of mobile app usage!

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Who, What, When, and Now...Where!

Places!

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Who, What, When, and Now...Where!

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Key strategic components for success on Facebook!

Promotional Applications on Facebook are a powerful viral vehicle to engage users "

Fan Pages allow us to build a community of brand ambassadors"

Make all of your Brandʼs marketing communications social and sharable "

Enrich your customerʼs offline retail experience with social connections and location based offers "

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Brand Fans are more likely to buy and recommend

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Brand Fans have an average value of $136.38

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How much are Facebook “Shares” worth? $2.52!

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Consumers are now the media.!Empowered with viral tools to spread experiences!

Active 18-34 FB users have +500 friends*!

*Source: “Sobrevive las Justas con Coca-Cola” Facebook promotion!

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How much are you spending on !your Fans?!

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How can we create a thriving community of Brand Fans?!

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Why do we socialize on ?!

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Why do we socialize on ?!

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Malta Polar leads the category with the largest network of Fans!

Estimated Value of Malta Polarʼs Fan Base: $966,661!

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20th Century Fox leads the category with the largest network of Fans!

Estimated Value of 20th Century Foxʼs Fan Base: $2,434,110!

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Campaña de Social Ads- Predators (7/14 – 8/2):!17M impresiones / 11,406 clicks!

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ATH leads the category with the largest network of Fans!

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Gasolina leads the category with the largest network of Fans!

Estimated Value of Gasolinaʼs Fan Base: $7,184,225!

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Users become brand ambassadors for Gasolina!

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Facebook Promotion Results:!•  9,388 Juntes were created!•  17,603 active users!•  9,969 votes were casted!•  4.5M Newsfeed impressions!•  147,700 application views!

Forma tu Junte con Gasolina has become a social media property for the Brand!

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Taco Maker lidera su categoría con la base más grande de Fans!

Estimated Value of Taco Makerʼs Fan Base: $7,011,978* !

*Valor promedio de Fan: $136.38 Fuente: “What Brand Fans are Worth?”, http://www3.emarketer.com/Article.aspx?R=1007761 !

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Taco Maker Promotion on!

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Taco Maker Promotion on!

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Taco Maker Promotion on!

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Taco Maker Promotion on!

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Taco Maker Promotion on!

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Taco Maker Promotion on!

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How can we continue to grow our!relationship with Fans?!

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Client" Wall Post Theme"

Taco Maker! Lunch Invite!

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Client" Wall Post Theme"

Taco Maker! Dinner Invite!

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Client" Wall Post Theme"

Taco Maker! Dinner Invite!

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Taco Maker reports positive organic growth! !

Aug 2010 vs. Aug 2009: 7.6% increase points!

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The brand with the most Fans wins.!

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Questions?!

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[email protected]!!facebook.com/chatagency!!http://twitter.com/chatagency!!787.360.1622!

Gracias,!