Chase Nuttall - Graphic Design Portfolio

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neotel // hotel branding

prop 30 // social issue collateral

world gardens // identity and branding

unlocked // poetry book

mcasd exhibit // exhibit collateral

dozen apparel // clothing line

changing tide // charity surfing event

zhu // asian bistro

typeface design // typeface and applications

logos // identities

KEYWORDS // clean // swiss // modern

PROJECT // neotel PORTFOLIO // chase nuttall // 8

NEOTEL

Client

Advanced Desig

n Group In

c.

Project

Neotel Identity

and Branding

Instructor

Candice Lopez

Objective

Neotel, a Swiss

themed boutiq

ue hotel,

will be a

marvelous a

ddition to

the San

Diego skylin

e. This

modern, clean hotel

specific

ally targets

upper income, m

iddle-

aged 30-45 ye

ar old couples.

Solution

Leaning away

from th

e typical b

lack,

red,

and white

color schemes a

ssociat

ed

with Switze

rland, I

decided to use

a

fresh

combination of li

ght blue and

orange. Helve

tica, b

eing truly S

wiss, w

as

selected fo

r typographic use

in all b

rand

applicati

ons. The profess

ional side of

Neotel use

s more of th

e color and la

rge

typography w

hile the guest

experie

nce

takes m

ore of a m

inimalist

approach and

focuses o

n white

spac

e. The door h

anger

is all w

hite and comes w

ith diffe

rent

photographic cards that

can be inse

rted to

communicate th

e needs of th

e guest.

KEYWORDS // schools // vote // budget

Client

San Diego Community College Distric

t

Project

Prop 30 Poster and Branding

Instructor

Candice Lopez

PROP 30

Objective

Prop 30 was approved by California voters

which stopped a potential 40 million dollar

mid-year “trigger” c

ut. The goal of th

is small

marketing campaign was to ensure the

budget cut was stopped. The design was

targeted towards junior college attendees

between the ages of 18-30.

Solution

To capture viewers of th

is target audience

I used a bold and graphic approach which

focused on concise, readable typ

e. The

white space that “cuts” th

rough the design

elements was used to back up the concept.

Overall, this campaign was meant to

feel

urban to ensure that the younger generation

would vote YES for this proposition.

PROJECT // prop 30 PORTFOLIO // chase nuttall // 18

KEYWORDS // logos // marks // identity

KEYWORDS // fund-raising // natural // event

PROJECT // world gardens PORTFOLIO // chase nuttall // 24

WORLD

GARDENS

Client

San Diego Zoo Safari Park

Project

Fund-raising identity and collateral

Instructor

Amy Becraft

Objective

The World Gardens at the San Diego Zoo

Safari Park will be hosting an event to help

raise money for expansion. The event will

showcase the current World Gardens and

discuss plans for future development. In

hopes of receiving donations, 35-50 year

old upper middle income men and women

that have an interest in animals and the

outdoors were targeted.

Solution

The hand-done feel of the World Gardens

mark and applications give it a pleasing,

organic feel. For the direct-mail piece, I

chose to use hemp paper which gives

the design a natural appeal. All of the

design was geared towards having a fun,

friendly, natural aesthetic through both

materials and color.

KEYWORDS // book // typography // poem

a br ep ok

m i v

iv

ezc oks v

ab

ab re z

pcox

k smi

v

a br e

zx

m

ab r

e zp cox

k sm

iv

ox

ka

ec

l

SolutionWith the title, Unlocked, I chose to

place a graphic keyhole on the cover that

would motivate the viewer to open the

book. This keyhole was placed on a frosted

plexi-glass sheet to add a sense of mystery

due to the translucent appearance. For the

typography layout on this inside spreads I

stacked the words on top of one another

in many layers. This depicts the title of the

poem as well as the layering of thoughts.

ClientAround The Globe Publishing

ProjectPoetry Book

InstructorAmy Levine

UNLOCKEDObjective

This hand-crafted book includes a

collection of poems that really make the

mind turn. The objective of this book was

to express what the poem was saying

through the use of typography. I wrote my

own poem that I hoped would intrigue the

average 15-30 year old college student.

PROJECT // logos PORTFOLIO // chase nuttall // 32okv

abre zp c

x

m abr

ez pc

ox

ks m

i

v

v

ab

r ez

p

c

ox

ks

m i v

abre zp

c

ox

ksmi

vbez

p

c

oks

m i v

ab rezp

c

o xksmiv

abre zp

c

ox

ksmi

v

g nyhrx

s

tow

sjpx ylc

ks

wm

c

b

il

PROJECT // unlocked PORTFOLIO // chase nuttall // 34

PROJECT // unlocked PORTFOLIO // chase nuttall // 36

Layers of Mind

By: Chase Nuttall

What is the center?

Of space and of time

Can you find this answer in the

depths of your mind?

If you search deep enough

I’m sure you can find it

The funny thing is,

now you have to define it

It’s an interesting process

That we have created for ourselves

To look, to find

To search and define

It’s almost instinctual

But that’s what they say

My vote relies

On what you say to they

This constant confusion

is a place so serene

so don’t get me started on

what happens in a dream

KEYWORDS // exhibit // photography // design

PROJECT // mcasd exhibit PORTFOLIO // chase nuttall // 38

Client

Museu

m of C

ontem

porar

y Art

San D

iego

Project

Retros

pectiv

e Exh

ibit coll

atera

l

Inst

ruct

or

Amy Bec

raft

Objective

Jean

Ben

oit Le

vy w

ill be f

eatur

ed at

the

Museu

m of C

ontem

porar

y Art

San D

iego.

The m

useu

m wan

ts to

reac

h an u

pper

middle inc

ome,

art-o

riente

d aud

ience

, 35-

50 that

appre

ciates

pos

ter d

esign.

Solutio

n

I look

ed at

Jean

Ben

oit Le

vy’s

work b

efore

starti

ng m

y des

ign pro

cess

. I dec

ided

to foc

us on

his e

xcep

tiona

l abilit

y to

mix pho

togra

phy an

d typ

e. Onc

e I ha

d

this f

ocus

, I ch

ose a

n intr

iguing n

ight

photo

graph o

f lights

in a

foggy fi

eld. T

o

have

the t

ypog

raphy

and p

hoto

conv

erse

,

I use

d the

light

poles a

s guid

es fo

r the

verti

cal s

et typ

e. I a

lso us

ed an

oran

ge

color

that

he ha

s use

d in p

revio

us d

esigns

to give

the w

ork c

ontin

uity.

MCASD

EXHIB

IT

KEYWORDS // apparel // brand // bite

PROJECT // dozen PORTFOLIO // chase nuttall // 44

DOZEN

Client

Self initiated

Project

T-shirt branding

Partner

Tyler McDaniel

Objective

Our main goal at Dozen Apparel is

providing our supporters with a feeling

of uniqueness through our products. All

apparel is produced and released in a

limited quantity. By only offering a dozen of

each design we give our supporters 21-35

a one of a kind experience.

Solution

For this brand we chose to use a black and

white color palette to directly support th

e

clean and simple approach to the website

and stationery design. The T-shirts are

screen printed, packed and shipped from

our office. To offer our customers a unique

experience, we roll the shirts into shipping

tubes rather than send out the typical

USPS plastic bag. The tubes are metallic

black and extend the brand to the customer

experience of receiving and unpacking our

products. “Go Ahead... B

ite!”

KEYWORDS // charity // beach // fun

Client

Life Rolls On Charity

Project

Surfing Event Collateral

Instructor

Amy Becraft

Objective

Changing Tide is an opportunity for

physically challenged children to

experience surfing. Life Rolls On wants to

make memories for these children.

Solution

The charity Life Rolls On hosts small events

like this all around the United States to give

these kids amazing experiences and raise

funds. This fun filled day at the beach will

be geared towards younger children, 10-15,

that have an interest in surfing. The hand-

done, scribbled typography with the use

of ocean blue strengthens the design and

adds a fun feel. The lanyard has the event

logo on one side and the Life Rolls On logo

on the other. Their logo has been burned

into a piece of adhesive corkboard paper

which makes the lanyard unique and worth

keeping after the event.

CHANGINGTIDE

PROJECT // changing tide PORTFOLIO // chase nuttall // 50

KEYWORDS // food // bamboo // fresh

PROJECT // zhu PORTFOLIO // chase nuttall // 56

ZHUClient

Zhu Asian BistroProjectIdentity and BrandingInstructorSean Bacon

ObjectiveThis new Asian bistro wants to break through

the tough restaurant market by offering

a slightly healthier approach than their

competitors and going green with style.

SolutionBy using a bold, graphic identity with fresh

shades of green, the brand is hoping to

reach a middle income market 15-30 years

old. The unique bamboo plates and utensils

magnify the brand language. The illustrated

watercolor bamboo forest for chopstick

packaging offers guests an eye-catching

gift as they exit the restaurant.

KEYWORDS // edgy // tall // thin

Client

SHYNE Industries

Project

Typeface Design

Instructor

Sean Bacon

SHYNE

Objective

My objective was to design an edgy, ta

ll,

and thin typeface for application to a range

of branded items for a fashion event. This

event will showcase up and coming fashion

designers as well as makeup artists.

Solution

After designing all 26 characters of

SHYNE, I began to apply th

e typeface

in two separate applications. These

applications included a promo kit for Two

Apples makeup artists and a media kit for

SHYNE. I chose to use red and black to

portray a serious, fashion feel. T

he makeup

brushtrokes were chosen in hopes of

reinforcing the brand’s presence in makeup

and fashion together at one event.

PROJECT // shyne typeface PORTFOLIO // chase nuttall // 64


dozen apparel

PROJECT // logos PORTFOLIO // chase nuttall // 76

Sailing Charter

Latina Beauty Products

International Garden

Surf/Skate Apparel

Theatre Play

Non-Profit

Asian Eatery

Swiss Themed Hotel

Theatre Season Theme

Fashion Event

SPECIAL THANKSCandice Lopez

Sean Bacon

Tyler McDaniel

ClearStory

Amy Becraft

Jill Nuttall

David Nuttall

Andrea Singer

Leah Bradley

Chase Nuttall - Graphic Design Portfolio

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