Chart Your Path to Product Leadership
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Transcript of Chart Your Path to Product Leadership
![Page 1: Chart Your Path to Product Leadership](https://reader034.fdocuments.in/reader034/viewer/2022042623/53eff1918d7f72104c8b4579/html5/thumbnails/1.jpg)
Bill DeRoucheyUXcamp Ottawa
Chart Your Path to
Product Leadership
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I’ve been thinking about
UX Careers.
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I don’t have all the answers.
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We are all quite
Lucky.
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Our job is to talk to people,
flickr : kunchia
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and learn from them,
flickr : kunchia
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and then make things for them.
Studio Neat : Cosmonaut
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But we have a
Problem.
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It’s extremely di!cult to
Plan a UX Career.
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As an example, my path...
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1993 Production & Layout of Textbooks1998 Web Producer / Writer / Print Manager2003 Freelancing Information Architect2008 Interaction Design of Products2013 Studio Lead, GE Aviation
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But then I began to hunt for
Real Problems.
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Problems or
Opportunities?
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the webwebtouch
2013198819781968 1998 2008 203820282018 20582048
?flexible displays?
personalreplicators?
neural nanoimplants?
datadermal patches?
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the webconnectivity
economic churn
2013198819781968 1998 2008 203820282018 20582048
?foodriots?
healthcarecrisis?
energyshortfalls?
risingoceans?
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Problems will become more
Dramatic.
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FoodEnergy
BankingEducationInsurance
Transportation
WaterScienceSocial CareHealth CareGovernmentEnvironment
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That world will need quality
Leadership.
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That world will need
Your Skills.
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That world will need
You.
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Agent of Change
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What are the future leadership skills you
Already Know?
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How to learn about people in their worlds.
1
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How to approach a problem with an open mind.
2
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How to dig deep to understand what the real problem is.
3
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How to distill, frame, and explain the problem.
4
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How to experimentwith solutions.
5
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So what skills do you need to
Learn Next?
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CustomersContext
BehavioursProcesses
PainsGoals
InteractionsBusiness
People
Technology
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Customers SoftwareHardware
MaterialsMobile
Context
BehavioursProcesses
PainsGoals
Interactions
Networks
BusinessPeo
pleTechnology
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People
TechnologyBusiness
Customers SoftwareHardware
MaterialsMobile
Context
Behaviours
Budgeting Business Models
Processes
Strategy
PainsGoals
Interactions
Networks
Money
Marketing
Planning Change Management
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People
TechnologyBusiness
Customers SoftwareHardware
MaterialsMobile
Context
Behaviours
Budgeting Business Models
Processes
Strategy
YOU
PainsGoals
Interactions
Networks
Money
Marketing
Planning Change Management
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People
TechnologyYOU
Who are you trying to help?
What materials do you have to
work with?
How will the solution survive in the world?
Business
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ShipStart
The usual way.
Learn about the people.
Explore available technology.
Explore potential solutions.
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The better way.
ShipStart Stick
If nothing happens here......then this meant nothing.
How will your solution thrive in the world?
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Business is the mechanism for making
Solutions Thrive.
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Pitching. How do you get a project started?Financing. How will all this e"ort be paid for?Development. How will it be manufactured?Marketing. How will people learn about it?Adoption. How will people commit to using it?Metrics. How do you know you’re doing well?
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In corporate-speak, solutions need to get
Operationalized.
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Learning this world helps you to
Shepherd Ideas.
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How do you
Get Started?
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Recognize your strengths.
1
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Practice clarity.
2
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Notice when design problems are really business problems.
3
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Learn your company’s business model.
4
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Uncover barriersto customer adoption.
5
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Learn how an industry works.
6
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FoodEnergy
BankingEducationInsurance
Transportation
WaterScienceSocial CareHealth CareGovernmentEnvironment
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Act as if YOU are the product leader.
7
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Start by trying this
Exercise.
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You+5 yrs
Youtoday
1. Picture yourself five years older.
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You+5 yrs
Youtoday
Leading a Team
2. Pick a vision for what you’ll be doing.
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You+5 yrs
Youtoday
Guiding ProjectsMentoring People
Providing Feedback
Leading a Team
3. What are aspects of that vision?
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You+5 yrs
Youtoday
Guiding ProjectsMentoring People
Providing Feedback
Leading a Team
4. That’s what you should work on!
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You+5 yrs
Youtoday
Guiding ProjectsMentoring People
Providing Feedback
Leading a Team
☺☺
☺
☺☺
☺
5. Find mentors to help you on your path.
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Metoday
Me+5 yrs
Project EvangelismIndustry Dynamics
Change Management
Run Complex Initiatives
For example, here’s my plan.
☺☺
☺
☺☺
☺
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Youtoday
You+5 yrs
an aspect of thatanother aspect of thatand one more thing
SomethingYou Love
So, what does your future look like?
☺☺
☺
☺☺
☺
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Build upon your UX skills to become a leader and solve real problems in the world.
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Bill DeRoucheyUXcamp Ottawa
Thank You.