WWE athlete Alicia Fox

WWE athleteRoman Reigns

WWE athleteCharlotte

ORIGINS

Founded in 1997 in Southern California, Tapout was

started by three friends selling t-shirts out of their

cars. Tapout quickly grew into a leading brand that

became synonymous with the sport of Mixed Martial

Arts and the UFC—both which had exploded on the

global scale.

EVOLUTION

As the industry landscape continued to develop,

the brand recognized the need to pave the way

for its evolution. In 2015, Tapout rebranded itself -

preserving the original brand essence and driving a

hard-body, fitness-centric message revolved around

motivation, discipline and determination.

BRAND HERITAGE

The Tapout rebrand was anchored by a shift in

positioning and a new focus on brand marketing

supported by a long-term strategic partnership with

WWE. As “the official fitness and training partner

of WWE,” Tapout will be integrated across WWE’s

global platforms including TV programming, WWE

Network, pay-per-view broadcasts, live events,

digital, and social media.

FUTURE

Tapout will continue to globally expand

the product offerings and explore new

retail partners and brand extensions

across the fitness category.

WWE athleteJohn Cena

Tapout Fitness is Martial Arts infused fitness for all

ages and experience levels. By combining the Martial Arts philosophy of discipline,

determination, and respect with cardio and high intensity interval training, we have created signature classes that are progressive and

effective. Our proprietary Tapout Martial Arts

platform has evolved through the world’s most time tested disciplines by world renowned martial artist and coach Greg Jackson. Classes including

Tapout Fit, Tapout Strike, Tapout Yoga, and Tapout 20 fully integrates the mind and body, transforming your entire fitness experience.

Ben Crosbie: CEO/Founder

Rick Bouza: President

David Geller: CMO

Lauren Berry: Sr. Project Manager

Greg Jackson: Tapout Martial Arts

Marc Tasher: Executive Chairman

Drew Paras: Franchise Development

THE TEAM

THEMISSION

Tapout Fitness was originally built for

genuine and dedicated athletes with a focus on

hard-body fitness. Rooted in Mixed Martial Arts, Tapout Fitness has evolved towards a focus on training and fitness.

Staying committed to its original brand essence of discipline, determination and motivation, Tapout Fitness is dedicated to inspiring the athlete in

every individual.

Studio• 3,500 – 5,500 square feet• Shower rooms, not locker rooms• 15% of the space is matted• Open workout area programmed in 20 minute class

intervals• Tapout 20• Tapout Fit• Tapout Strike• Marketing focus on digital• Half the equipment PSF than standard

Why a Studio Model?• Increase speed to market• Decrease cost to open• increases the likelihood landlords will deliver the

space at a greater level of finish

Standard• 7,000 – 15,000 square feet• 24/7 key card access option• Shower rooms, not locker rooms• Separate group room of 12-15% of the space with

matts• Open workout area programmed in 20 minute class

intervals• Tapout 20• Tapout Fit• Tapout Strike• Marketing focus on digital

Why a Standard Model?• Fills a white-space in the fitness industry that

balances us as a boutique offering while offering whata big-box, low-cost health club does

• Removing the locker room area allows us to expandthe class space in a comfortable and intimate waywithout reducing the fitness offering.

Franchise Units

Tapout Fitness Growth Trajectory

2016 - 5 LocationsNocross, GA

Woodland Hills, GARaleigh, NC

NYC 106th StNYC 32nd St

2017 - 15 LocationsNYC

QueensLong Island

Connecticut (2)New Jersey

San Antonio, TXAustin, TX

Orlando, FLFort Lauderdale, FL

Las Vegas, NVOakland, CAAtlanta (2)

2018 - 30+ LocationsDomestic Only

By 2018 we will have initial units in Canada and Mexico.

CONVERSIONS

CONVERSION PROCESS• Identify locations that will benefit from the Tapout Fitness Brand• Review current business performance to forecast the financial benefit created

by our Tapout Fitness class content and operational scale• Implement the customized strategy• Our primary box target are the big box, low-cost businesses: Golds, Worlds,

Powerhouse, etc.• Our secondary box target fit within our Greenfield franchise models and can

be viewed as our "box size" competitors: Anytime Fitness, 9Round, TitleBoxing, etc.

UNIQUE MARKET POSITION

No fitness franchise has the martial arts culture to promote and

incentivize its members. The martial arts culture creates a unique fitness

member:

• Willing to pay more for membership because of level of instruction

• Remains as a member longer to progress as an individual

• Buys more merchandise to support their team and passion

OUR MARTIAL ARTS CULTURE

STRATEGICPARTNERSHIPS

Tapout has joined forces with WWE as its official fitness and training partner. Integrated across WWE’s global platforms

including TV programming, WWE Network, pay-per-view broadcasts, live events, digital

and social media, Tapout will provide fitness-centric products and solutions for

athletes at all levels.

STRATEGICPARTNERSHIP

Greg Jackson: Tapout Martial Arts

Greg Jackson has partnered with Tapout Fitness to the exclusive Tapout Martial Arts system. Tapout Martial Arts is split into 3 distinct age ranges: ages 4-7, ages 8-13 and 14 and up. The program starts with an emphasis on physical fitness, motor skill development and life skills. Tapout Martial Arts then progresses to challenge one’s individual skill level to promote you through our belt rankings. This program is a comprehensive mix of striking, wrestling and grappling in a non-contact platform that will give you the skills to be a Tapout Martial Artist.

Greg Jackson has spent his twenty-plus year career revolutionizing the world of Mixed Martial Arts. In 1992 he opened his own school, Gaidojitsu (meaning scientific street fighting), and created a style of martial arts geared towards self-defense and street combat. Over the next decade, Greg Jackson became known as one of the best coaches in MMA and grappling, coaching notable fighters such as George St. Pierre, Jon Jones, and Sarah Kaufman. Greg has also written two books and worked to develop a curriculum that allows the non-fighter access to his techniques, ensuring that a modern system of Martial Arts for self-defense, fitness, and personal growth is available to the public.

Kyle Coletti: Tapout Fit

Coach Coletti created Tapout Fit, a challenging and adaptable 30-minutes workout designed around the Focusmaster. Using elements of boxing, kickboxing, and the Focusmaster machine, Tapout Fit will condition you whole body no matter what your fitness goals. This class combines striking combinations and interval training that will build muscle and shed fat at unbelievable rates. Warm-up, improve, and regenerate; Tapout Fit provides you the key tools of fitness.

Kyle Coletti is a fitness entrepreneur, business owner and creator of the Focusmaster Fitness 30 Minute Workout and Focus45 Bootcamp. Kyle’s passion for fitness comes from his early athletic background. Coletti grew up playing a wide range of sports including hockey, which he would later continue into college at SUNY Cortland. Coletti was exposed to various training methods and workout programs over the years, which helped him hone in on his own unique style of training and motivation.

BRAND AMBASSADORSWWE ATHLETES & TAPOUT FITNESS COACHES

Tapout focuses on showcasing the fitness regimen WWE Superstars undertake to achieve maximum health and physical prowess. These athletes have generated 1 Billion+ new impressions of Tapout by transcending the worlds of sports and entertainment.

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TAPOUT.COM Relaunched in March 2016, Tapout.com currently sells the

latest Tapout licensed products and is the central location

for showcasing the brand’s fitness and training content.

APPAREL ACCESSORIESPerformance apparel

Lifestyle apparelHeadwear

BagsHosieryEyewear

Water Bottles

CONSUMABLES FITNESS EQUIPMENTIsotonic beverages

Energy drinksProtein drinksSupplements

Toning EquipmentStrength EquipmentAgility Equipment

FITNESSIS A LIFESTYLE

WITH NO FINISH LINE