Charlie Richards

11
Innovation in Research: The Case for the (sort of) Defence 1

Transcript of Charlie Richards

Page 1: Charlie Richards

1

Innovation in Research: The Case for the (sort of) Defence

Page 2: Charlie Richards

2

Innovation is not a dirty word

‘Thinking outside the box’ isn’t always particularly desirable*:

*c/o Scott Adams

But adaptation is essential to remain competitive in a service industry

‘Today, maybe I’ll bring one of the planes in to land on the

terminal roof…’

‘I’m bored of replacing the organs… Let’s put a carrot

in there’

Page 3: Charlie Richards

3

So what’s the case for adaptation?

…the wor ld has changed!

Page 4: Charlie Richards

4

Haven’t we adapted naturally?

Page 5: Charlie Richards

5

Haven’t we adapted naturally?

Page 6: Charlie Richards

6

Haven’t we adapted naturally?

Page 7: Charlie Richards

7

What’s the motivation for innovation in research?

The Philosophical Ideal?

What Client Stakeholders

Need?

What Respondent Stakeholders

Need?X

X

Page 8: Charlie Richards

8

We may be guilty of innovating in the wrong way

The Philosophical Ideal?

What Client Stakeholders

Need?

What Respondent Stakeholders

Need?

STEROIDS

GYM

EVOLUTION?

XX

Page 9: Charlie Richards

9

The verdict?

…research is a bit guilty

Page 10: Charlie Richards

10

The sentence?

• Innovate MORE!

• Innovate into AGILITY

• Innovate a new MINDSET

Page 11: Charlie Richards

125-133 Camden High St, London, NW1 7JR, UK

154 Grand St, New York, NY 10013, USA

[email protected]

UK: +44 (0) 20 7428 7393

USA: +1 (646) 661 1511