Charleston Scene Weekly Magazine

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COOPER RIVER BRIDGE RUN 2012 A PUBLICATION OF THE POST AND COURIER COVERAGE, RESULTS AT POSTANDCOURIER.COM EVENT OVERVIEW SCHEDULE MAP TIPS KIDS’ EVENTS SPECIAL RUNNERS & GROUPS

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Charleston Scene Weekly Magazine. Visit http://www.charlestonscene.com for lastest events in Charleston, South Carolina

Transcript of Charleston Scene Weekly Magazine

COOPER RIVER

BRIDGE RUN 2012A PUBLICATIONOF THE POST AND COURIER ● COVERAGE, RESULTS AT POSTANDCOURIER.COM

EVENTOVERVIEW ● SCHEDULE ● MAP ● TIPS ● KIDS’ EVENTS ● SPECIAL RUNNERS & GROUPS

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March 31marks the 35th an-niversary of the Cooper RiverBridge Run.And while race officials

have nothing specific to celebrate this par-ticular anniversary, it’s worth ponderinghowmuch the world, and the race, havechanged since the first was held April 2,1978.On that date, gas cost about 63 cents a gal-

lon, “Annie Hall” won the Academy Awardfor best picture and President Jimmy Carterwas about to postpone production of theneutron bomb.And the first Bridge Run — which cost

$3 to enter — started at Patriots Point,used one lane of the Silas N. PearmanBridge and finished at White Point Gar-den. Of the 766 finishers, 85 percentwere men.By contrast, this year’s race and walk

reached its cap of 43,000 onMarch 8, cost$40 (some paid $150 for a charity bib), andwill likely draw about 36,000 actual finish-ers — give or take 2,000 — depending onweather. And about 60 percent of finisherswill be female.

Setting the stageIn many ways, the 35th Bridge Run is all

about change.Last year, the Bridge Run implemented a

staggered “wave” start, sending groups ofcorraled runners off in intervals of threeminutes.It improved the flow of runners and

walkers so much that Bridge Run officialsextended the cap from 40,000 registrantsto 43,000. Tweaking the wave start this

year, officials expanded the number ofcorrals.But that’s just part of the changes to the

race.Emulating the popular Rock ’n’ Roll Mar-

athon series, the Bridge Run added musi-cal acts along the course and tapped into“American Idol” for its headline act.The music was a hit, particularly among

slower runners, walkers and spectators.Music continues this year with the ad-

dition of Taylor Hicks, winner of the fifthAmerican Idol, and 10 other musical actsalong the 6.2-mile course and at the finishfestival.

Drawing spectatorsWhile the intent of the music is for the

runners, it may have another benefit:Drawing spectators to the course. (See the-Bridge Run map on Pages 14-15 for loca-tions and descriptions of bands.)Watching people run or walk gets old

fast, but throw in a little music — and theparticipant reaction to the music — andthe run becomes more like a parade.In recent years, the popularity of wearing

costumes has grown and appears ready tocontinue since the Bridge Run started of-fering people the opportunity to register aspart of a team. Last year, 503 teamsparticipated.And while corporate teams have big

numbers — Boeing has 1,500 and Boschnearly 400 — the most spirited and likelycostumed are the groups of friends whosign up with team names such as “Blood,Sweat & Beers” and “99 problems but theBridge Run ain’t one.”

It’s not justabout running

anymore35 years after its humble start, the Cooper River Bridge Run

is still setting records, growing and adaptingBY DAVID QUICK

[email protected]

Cooper River Bridge Run 2012

GRACE BEAHM/THE POST ANDCOURIER

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 7

Another incentive for dressing up in cos-tume? This year, the Bridge Run upped theante by offering a $1,000 prize to the runneror walker with the best costume.And while it’s fun for the participants, the

music and costumes are making the BridgeRun a better spectator event.

Taste of the Bridge RunWhat do people love as much or more

as music and creative costumes? Food, ofcourse.And the Bridge Run seized on that at-

traction last year with the first Taste of theBridge Run.Last year, 12 restaurants offered samples

of their favorite dishes under a tent nextto Gaillard Auditorium. This year, 25 res-taurants will participate in the Taste of theBridge Run at two locations, Gaillard andHarborSide East, located at 28 Bridgesidein Mount Pleasant.And next year, Race Director Julian Smith

wants to expand it to three locations, add-ing the North Charleston Convention Cen-ter in North Charleston to the mix.

Expanding to North CharlestonThat’s where the Cooper River Bridge Run

Expo will be held in 2013, 2014 and 2015.Bridge Run staff has wanted to move it

from Gaillard Auditorium for two yearsbecause the race had outgrown that site,but the executive committee changed plansto move it after objections from CharlestonMayor Joseph P. Riley.TheGaillard, however, is going to be closed

formajor renovations later this year and theBridge Run put out a request for proposalsatmultiple locations last year. They selectedthe convention center for its size and locationnear interstates 26 and 526.The move is not only expected to ease

traffic on the peninsula the Friday beforethe race, but provide the Bridge Run withmore room for the expo.Smith said the move will allow the Bridge

Run to expand the expo from 110 boothsto 300. He’s already in talks with Reebok“to do something really big” for 2013.Smith added that he has had to turn away

about 50 exhibitors from this year’s expobecause Gaillard is at capacity.

Getting greenerFor years, the Bridge Run has phased

in efforts to be more eco-friendly, start-ing with recycling some of the plastic andcardboard generated during and after therace. Last year, 7,780 pounds of trash and30,000 pounds of plastic bottles and card-board were collected and processed, ac-cording to Karen Hauck, who spearheadsthe Bridge Run’s environmental endeavors.That continues this year with the col-

laboration of Sonoco Recycling and FisherRecycling, which not only will recycle plas-tic and cardboard, but will collect paperGRACE BEAHM/THE POST ANDCOURIER

8 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

goods, fruit peels, bagels and other non-meat food items in bins for composting.Meanwhile, last year’s “Racelet,” a wrist-

band with a USB port, has been replacedwith a “Digital Passport,” a credit card-sized card with a flip-up port that willcontain articles and coupons that used tobe printed.

Gaining diversityAs stated previously, females have over-

takenmales in participation in the BridgeRun.While that’s partly because of theBridge Run adding walkers with timingchips, meaning they are counted in the of-ficial numbers, the trend for more womenrunning is being seen locally and nation-ally.Bridge Run historian and archivist Ced-

ric Jaggers said the 1978 race included 653males and 113 females.“Female participation grew a few percent-

age points every year,” Jaggers said. “In1986 the 1,202 female finishers (22.6 per-cent of participants) marked the first timeany race in South Carolina had over 1,000female finishers.”By comparison, last year’s Bridge Run had

the largest percent of female finishers at 59percent.And while the most recent running boom

can be attributed to women running char-ity events such as Race for the Cure and theLeukemia Society’s Team in Training, an-other boom appears on the horizon: blackwomen.This year’s Bridge Run will include sever-

al chapters of the relatively new Black Girls

RUN!, which has spread across Americalike wildfire thanks to Facebook. Chaptersemerged via Facebook and the first one wasformed in Charleston in October.

Giving backAnd finally, the Bridge Run is trying to

tap its power to improve life for others.In 2007, officials selected three chari-

ties in its first-ever “Charity Connection”program that allowed runners to give tocharities.The program now includes 12 charities:

the American Diabetes Association, theSemper Fi Fund, Water Missions Inter-national, the Medical University of SouthCarolina’s Children’s Hospital Fund, TheAlzheimer’s Association, Susan G. Komenfor the Cure Lowcountry, Louie’s Kids,

Study pegseconomic impactat $18.3millionBY DAVID QUICK

Dr. Harry Davakos, a professor of sportsmanagement at The Citadel’s health,exercise and sports science department,left the Bridge Run board in 2010 after a13-year stint. Since he is no longer affili-atedwith the Bridge Run, he is able toconduct studies on it and build data onthe race.Last year, Davakos conducted the

third economic impact study on theevent and the first since 2007. Heplans to conduct an economic studyevery two years and other studies inbetween. “There are other impacts ofthe Bridge Run that aren’t economic,”he said.The 2011 studywas based on 2,658

survey responses in the four days afterthe 34th annual Bridge Run. It focusedprimarily on the 63 percent identified astourists, or thosewho lived 60miles ormore from the Charleston area, becausethey aremore likely to spendmoney onhotels and food.Of the total respondents, 83 percent

were runners and 17 were walkers,with 64 percent female and 36 percentmale.

HIGHLIGHTS$18.3million. . . . . . . . .Total direct impact$1.1million . . . . . . . . . Total entrance fees$4.2million. . . . . . . . . . . . . . . Hotel income

(based on 18,181 people)$189,102 . . . . . . . . . . . . . . . . . .Expo revenue

RESTAURANT INCOME$4.6million. . . . . . . . . . . . . . . . . . . . . . .Fancy$3.7million . . . . . . . . . . . . . . Casual/dine-in$2.3million. . . . . . . . . . . . . . . . . . . Fast food

HOUSEHOLD INCOME11 percent . . . . . . . . . . . .$200,000 ormore36 percent. . . . . . . . . . $100,000-$200,00036 percent. . . . . . . . . . . .$50,000-$100,000

EDUCATIONLEVEL45 percent. . . College degree (four years)25 percent. . . . . . . . . . . . . .Master’s degree6 percent . . . . . . .Doctoral (or equivalent)

PARTICIPATION LEVELS, 201123 percent. . . . . . . . . . . . . . . . . . . . First time41 percent. . . . . . . . . . . . . . . . . . . . . . . . . 201033 percent. . . . . . . . . . . . . . . . . . . . . . . . .200983 percent. . . . . . .Number who said they

would participate in 2012

GRACE BEAHM/THE POST ANDCOURIER

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10 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

Charleston Miracle League, AmericanCancer Society, Lowcountry Center for thePrevention of Child Abuse, Coastal CrisisChaplaincy and Camp Happy Days.Part of the fundraising effort is the sale

of 1,200 charity bibs— 100 designated foreach of the 12 charities. The bibs sell for$150 each.New this year is the introduction of Crow-

drise, a social media site allowing people tocreate an online page to collect pledges, tosupport the Charity Connection organiza-tions.Some of the Bridge Run’s corporate

sponsors also raise money for spe-cific charities. Bi-Lo is expected to raise$30,000 to $40,000 for in its “Circle ofChampions” campaign and Chick-fil-Aabout $10,000 in its “Round up for Kids”for the MUSC Children’s Hospital.The Bridge Run itself doles out $25,000

worth of mini-grants for groups promot-ing health and fitness in the Lowcountrythrough its fund with the Coastal Commu-nity Foundation.

Solo effortsMeanwhile, others have been using the

Bridge Run for their own charitable en-deavors for years.Since 2007, Channing Proctor has used

running the Bridge Run to “piggy back”

a fundraiser for the Charleston MiracleLeague, a baseball league for children withdisabilities. In that time, the “Bridging theGap Through Baseball” effort has raisedmore than $100,000 to fund its programsand his new Play Today! Foundation.This year presents a new challenge for

Proctor, who was diagnosed with Hodg-kin’s lymphoma in December.While undergoing chemotherapy, Proc-

tor has vowed to walk the Bridge Runcourse and started a pledge site on www.firstgiving.com/fundraiser/channing-proctor/WalkWithChanning.A new effort, by Bridge Run Hall of

Famer Terry Hamlin, is seeking to raise$50,000 for the Wounded Warrior Projectand in appreciation of the Bridge Run’screation of the Terry Hamlin MobilityImpaired Division for the top finisherswho have suffered an amputation.WoundedWarrior provides programs

and services to severely injured servicemembers during the time between activeduty and transition to civilian life.Hamlin lost his left leg years ago. The

injury gave him a very personal look at thepain, suffering and mobility issues thatseverely injured people experience.While a fundraiser dinner on March 28

has sold out, he still is seeking donationsat WoundedWarrior project.

Irv Batten (above)When Irv Batten found out hewas go-

ing to be inducted into the Cooper RiverBridge Run Hall of Fame, hewas honoredand humbled. Then he learned hewouldbe joined by Benji Durden, the first winnerof the Bridge Run, and the honor was am-plified beyond belief.“I looked up to himwhen I was a run-

ner (in high school and college). I canremember reading about himwinning theBridge Run,” recalls Batten, who ran cross-country and track for Baptist College (nowCharleston Southern University) in theearly 1980s.Batten, 48, has earned his place among

the running legends of the Bridge Run inseveral ways, as competitive runner, coach,a leader in the Charleston Running Cluband owner of On The Run running store.Batten said other local runners already in-

ducted in the hall of fame add to his honor.Among them areMarc Embler, TomMather,Bob Schlau, Ed Ledford and Terry Hamlin.In all, the Bridge Run has inducted 40

people into the hall of fame since its 25thanniversary in 2002.The induction ceremonywill be held

atnoon onMarch 30 at Harborside East inMount Pleasant. Gail Bailey and DaveMel-lard will join Batten andDurden in beinginduced this year.

Benji DurdenIn the first Bridge Run, held in 1978, Dur-

denwas so fast that he passed a bicyclistwho struggled to crest the Silas N. PearmanBridge ahead of him.Amiler at the University of Georgia,

Durdenwould excel at themarathon andqualified for the 1980 OlympicMarathon.He didn’t compete because of the boycottof the games by the United States. Durdenlater won the 1982 HoustonMarathon.Now living in Colorado, Durden is still

chasingmarathon goals, namely to run onein every state.

Gail BaileyGail Baileywas pregnant as shewatched

her husband complete the Bridge Run in1978. She vowed to be on the starting linethe following year andbecame an avid run-ner andBridge Runparticipant. Bailey’s loveof runninghas continued andbranchedoutto coaching, namely at AshleyHall.

DaveMellardThe Bridge Run lost one of its legends on

May 11with the passing of DaveMellard atage 89. Described as one of the first “Iron-men of the Cooper River Bridge Run,” Mel-lard participated in 29 consecutive BridgeRuns startingwith the first one in 1978.—David Quick

Distinguished runners

Country’s 20 largest races in 20101. Atlanta Journal-Constitution Peachtree Road Race 10K, Atlanta.: . . . 50,9182. Lilac Bloomsday Run, 12K Spokane,Wash . . . . . . . . . . . . . . . . . . . . . . . . . 50,7213. Dick’s Sporting Goods BolderBOULDER 10K, Boulder, Colo.: . . . . . . . 50,4774. INGNew York CityMarathon, New York.. . . . . . . . . . . . . . . . . . . . . . . . . . . 44,9775. Bank of America ChicagoMarathon, Chicago. . . . . . . . . . . . . . . . . . . . . . 36,0886. Cooper River Bridge Run, 10KCharleston . . . . . . . . . . . . . . . . . . .33,0577. OneAmerica 500 Festival Half-Marathon, Indianapolis . . . . . . . . . . . . . 31,0468. Ukrop’s Monument Avenue 10K, Richmond, Va. . . . . . . . . . . . . . . . . . . . 30,8539. EIF Revlon Run forWomen: LA 5K, Los Angeles. . . . . . . . . . . . . . . . . . . . 28,90510. Blue Cross Broad Street Run 10Mile, Philadelphia. . . . . . . . . . . . . . . . . 26,26611. Bank of America Shamrock Shuffle 8K, Chicago. . . . . . . . . . . . . . . . . . . 25,57412. ING Bay to Breakers 12K, San Francisco.. . . . . . . . . . . . . . . . . . . . . . . . . . . 24,54313. CountryMusic Half-Marathon, Nashville. . . . . . . . . . . . . . . . . . . . . . . . . . 23,79914. BostonMarathon, Boston . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,67215. Honda LAMarathon, Los Angeles. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,58016. Marine CorpsMarathon, Washington, D.C. . . . . . . . . . . . . . . . . . . . . . .21,944.17. Army Ten-MilerWashington, D.C. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,74418. P.F. Chang’s Rock ‘n’ Roll Arizona Half-Marathon, Phoenix . . . . . . . . 21,56719. Pat’s Run 4.2Mile, Tempe, Ariz.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20,64120. Rock ‘n’ Roll San Antonio Half-Marathon, San Antonio . . . . . . . . . . . . 20,436SOURCE: USA Running’s Road Running Information Center. (2010 is themost updated listing.)

FILE/BRADNETTLES/THE POST ANDCOURIER

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12 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

The 35th Cooper River Bridge Run andWalk sold outfaster than it ever has— 23 days before the race this year— and if the trend holds, it will continue to sell out earlierand earlier.Don’t believe me? A year ago, the Bridge Run sold out 10

days before the race. Two years ago, it sold out three daysbefore the race. Gone are the days when you can show upon Friday night and sign up.Race officials had predicted a sellout by the first week of

March. They also spread the word that the only option afterthat would be $150 charity bibs, limited to 1,200.

This, by the way, comes inconjunction with the BridgeRun increasing its cap forregular entries from 40,000to 43,000.Regardless, this hasn’t sat

well with procrastinators,some of whom claim the$150 bib charge is “gouging.”But it is worth noting thatthe money is for charity. And

this happens in popular races across the country, notablythe Peachtree Road Race and the Chicago and New YorkCity marathons.Long-time local race manager Chuck Magera, who helps

with the Bridge Run, knows this saga too well.“That (selling out of bibs) is a part of life for good races,”

said Magera, adding that he even had to explain to hisprocrastinating sister that the higher-priced bibs were forgood causes.

Hitting CraigslistPunch “Cooper River Bridge Run” into Craigslist in the past

fewweeks and you can read the desperation:“I am interested in purchasing two Cooper River Bridge

Run. I promised a dear friend that I would take care of thepurchaseweeks ago, I forgot to now they are sold out and Iam in a bind. Please help if can not attend!!!“Need 2 Bridge Run entries for a local procrastinating run-

ner and his girlfriend!Will pay transfer fees! Please Help, girl-friend not happywithme!! ... ““I am looking for 2 cooper river bridge run packets. I will

pay you for your packets (bibs, tracking device) if you aren’tplanning on running. please contactme at email listed.Thank you!”And this is just Craigslist. Many locals will trade bibs via

word ofmouth, as they have for years.

ThepitfallsEvery year, problems arise from exchanging bibs without

alerting the Bridge Run staff of the changes.The problems range from the potential of an emergency

—and races have them— tomessing up the age groups.For example, a man will wear a bib originally registered to

a woman and win first place in the age group. Or a 21-year-old track star will don the bib of her 71-year-old grand-

mother and set a world record for the age group. It goes onand on.Displacing age-groupwinners isn’t amajor problem in the

greater scheme, but it does upset some people, who inevita-bly getmad at the Bridge Run organizers.

OK to transferAsking a person to pay $10 to transfer information on a

bib may be a hard sell for someone already upset abouthaving to scramble to get in the race, but it’s the right thingto do.To do so, go to the “Problems and Changes” roomduring

the Bridge Run Expo fromnoon-8 p.m Thursday or 8 a.m.-8p.m. Friday at the Gaillard Auditorium. The room is locatedat the top of the staircase that goes from the ground floor ofthe auditorium.

Growing slowlyUltimately, the issue arises from trying tomaintain the

quality of the Bridge Run.If the racewere uncapped, it could be pushing the 50,000

mark by now. And certainly, race director Julian Smithwouldlike to see those numbers.But Smith, the Bridge Run executive board and the staff re-

alize that growing the race in a steady controlledway is theonly way to keep people coming back. The staggeredwavestart was implemented in 2011 to control the flow of runnersandwalkers. Its success is the primary reason the Bridge Runadded 3,000more spots this year.As the Bridge Run officials ease their way toward 50,000,

bear in mind that the time to start thinking about signingup for the Bridge Run is New Year’s and not the day beforethe race.

Get used tomad scramblefor race bibs

BRADNETTLES/THE POST ANDCOURIER

Waves of runnersmove through the starting line during last year’s Bridge Run.

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 13•

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Mile 1Expo and packet pickupWhen:March 29 from noon to 8 p.m. and March30 from 8 a.m. to 8 p.m.Where: Gaillard Auditorium

Kids Run Festival & RacesWhen: 2-7 p.m. Friday; races start at 5 p.m.Where: Hampton Park, next to The Citadel'scampus.Registration: $8 at Thursday's expo; $10 atevent Friday.Parking: Stoney Field parking area nearJohnson Hagood stadium.

Taste of the Bridge RunWhat: Nearly 30 local restaurants offer samplesof favorite dishes.When: 5-8 p.m. Friday.Where: Gaillard Auditorium, under a tent inCharleston and HarborSide East, 28 Bridgeside, inMount Pleasant.Cost: $15/person.

Free & discounted parkingDuring the Expo: Bridge Run participants canpark free for two hours at three different garages- Visitor’s Center Parking Garage on Mary Street(between King and Meeting streets), S.C.Aquarium Garage on Calhoun (between East Bayand Concord streets), and Gaillard AuditoriumGarage on Alexander Street (between Calhounand George streets), noon-8 p.m. today and 8a.m.-8 p.m. Friday.For the Bridge Run: Overnight parking for theBridge Run will be available at the abovementioned garages at a special rate of $5beginning at 5 p.m. Friday, until 2:00 PM onSaturday.

Road closuresColeman Boulevard in Mount Pleasant and thebike/ped lane on the Cooper River bridge closesat 6:30 a.m. The bridge closes, both ways, at 7a.m. Race route reopens after last participantspass by and the roadways are cleaned. For moreon closures, go to www.bridgerun.com

Free shuttle busesBefore the race: Buses leave from GaillardAuditorium at Calhoun and Anson streets from5–6:45 a.m. Riders must be in line by 5:30 a.m.Shuttles will drop participants onto ColemanBoulevard behind the start.After the race: Buses will also returnparticipants from 10 a.m. to 1 p.m. after the race.Sweat shuttle:will take bags from the startuntil 8 a.m. for retrieval at the finish festival.

Boat shuttleGoes from FountainWalk downtown to theYorktown, then short bus ride to start. 6:30 a.m.Saturday and runs until 1 p.m. (Sold out)

The 2012 Cooper River Bridge Run starts 8 a.m. March 31. Use this page as a reference to know where to line up at the start,where to watch the race or how to get to the start. Read The Post and Courier and postandcourier.com/news/bridgerun/ allweek to stay in the know on race updates, results, background, race tips and more.

35th Cooper River Bridge Run17

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Who: Elite runnerswho range frominvited athletes to thevery best in localrunners. Limited to100 runners.

Yellow OrangeBlue Green Red PurpleSub-corrals J & KWho: All walkersmust start in thiscorral. Limited to12,000 walkers.

Sub-corrals G,H & IWho: Runnersexpected to finish inover 60 minutes.Limited to 12,000runners.

Sub-corrals C,D,E & FWho: Runnersexpected to finish in 49to 60 minutes. Limitedto 14,000 runners.

Sub-corrals A & BWho: Runnersexpected to finishunder 49 minutes.Limited to 7,000runners.

Who: Runnersexpected to finishin under 40minutes. Limited to1,000 runners.

SOURCE: COOPER RIVER BRIDGE RUN GILL GUERRY/STAFF

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Corrals and theWave StartParticipants are assigned to color-coded corrals and number-coded sub-corrals. Yellow and blue corrals, whichinclude elite and sub-40 minute runners, start at the 8 a.m. gun. Subsequent sub-corrals follow in "waves" atthree-minute intervals. Following last year's first-ever wave start at the Bridge Run, organizers added twoextra sub-corrals this year to further improve the flow of people along the course.

Yellow and Blue start at the gun Each subsequent sub-corral will start at 3-minute intervals

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Taylor Hicks: The headlining music act forthe 35th Cooper River Bridge Run is TaylorHicks, who in 2006 won the fifth season of"American Idol." Hicks will sing the NationalAnthem before the start of the Bridge Runand will perform with his band at the finishfestival at Marion Square.

TheMighty Kicks: Opening for Hicks at thefestival will be the Mighty Kicks, a beachmusic band which originated in Orangeburgin 1986. They will be joined by nine othermusical acts playing along the race course:

Hitman Blues Band:Described as the“rockier side of blues.” Playing in front ofShem Creek Park on Coleman Boulevard.

Palmetto Soul: "Variety band" caters toweddings and corporate events. Next toJuanita Greenberg's on Coleman Boulevard.

Super Deluxe: Party band plays everythingfrom hip hop to jazz and rock. Playing at thebase of bridge on Mount Pleasant side.

Two 3Ways: Cover band ranges from theDave Matthews Band to Marvin Gaye. At thecrest of bridge (spectators not allowed).

Adande African Drummers: local drumgroup will provide high energy drummingas runners come off the bridge.

Seabreeze Band: Gospel group will lift upspirits at Mile 5. Performing in the parkinglot of Church's Chicken on Meeting Street.

Rev. MarvWard: Blues singer will bring themusic of the Mississippi bayou to KingStreet in front of Midtown Bar & Grill.

Luckyman Beall: Part rockabilly, part bluesand part rockabilly blues. Playing in front ofHall's Chophouse on upper King Street.

Juke Joint Johnny &Drew Baldwin:Duoplays swing, jazz and vintage blues in frontof Jim & Nick's Barbecue on King Street.

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Music onthe run

Finish lineMeeting St.near George St.

Start lineColeman Blvd.near Simmons St.

Start

14 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 15

16 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

Bridge Run ExpoYou don’t have to compete in the Cooper River Bridge

Run to walk through its two-day expo, which featuresan array of sports apparel and food vendors offeringfree and discounted goods, as well as coupons.The Expo will be held noon-8 p.m. today and 8

a.m.-8 p.m. Friday at the Gaillard Auditorium, 77Calhoun St.Of the 140 vendor indoor and outdoor booths,

Bi-Lo andmany of its food vendors will be offering freesamples of food and beverages at 33 booths. Coors andMiller will offer small samples of beer. Chobani yogurtwill have three booths.Meanwhile, the National Running Center, which pro-

vides discounted running clothes and gear, will have 12booths. Other sports vendors include TrySports, Dick’sSporting Goods, the Sportsman Shop/T&T Sports andThe Foot Store.Alongwith Bi-Lo, other Bridge Run sponsors with

booths include Boeing and The Post andCourier. BridgeRun “Charity Connection” organizations, such asWaterMissions International and theAmericanCancer Soci-

ety, will have information, alongwith anarray of othergroups such as the Charleston RunningClub.

Kids Expo and Fun RunThis one is all about the kiddos. From 2 to 7 p.m. Fri-

day, tiny trotters will take over Hampton Park next toThe Citadel.Featuring a “ToddlerWoddler” event for ages 0-4 at

5 p.m., quarter-mile runs for ages 5-6 and 7-10 at 5:15p.m. and 5:20 p.m., respectively, and “Mile in Style” forages 10-13, this event always has people laughing andsmiling.In addition to the runs, other possible entertainment

includes a climbing wall, petting zoo, jump castles andslides, face painting, live entertainment andmusic, artsand crafts, pony rides andmore.Registration costs $8, $10 at the event, with a T-shirt;

it’s free without a T-shirt. Go to www.bridgerun.comfor more.

Taste of the Bridge RunEveryone knows that carb-loading before a run is a

Play timeBridge Run fun doesn’t begin in therunners’ corrals or end at the finishline. Runners, spectators and non-

athletic types can find plenty of waysto tap into the excitement of the

Cooper River Bridge Run.BY ALLISON NUGENT

[email protected]

WADE SPEES/THE POST ANDCOURIER

Speedsters compete in last year’s Cooper River Bridge Kids Run at Hampton Park.

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 17

must. The folks behind the Bridge Run have got you covered.In its second year, this pasta dinner features dishes from

local restaurants such as Rue de Jean, Halls Chophouse,17 North Roadside Kitchen, Bricco Bracco, Iacofano’s andVirginia’s on King. On the sweet side, Cupcake, Glaze andmore will tempt you.The event will be held in two locations, Gaillard Audito-

rium, 77 Calhoun St., and Harborside East, 28 BridgesideBlvd. in Mount Pleasant, from 5-8 p.m. Friday. ShrimpCity Slim will be performing at the Gaillard.Tickets are $15 and a portion of the proceeds will go

toward establishing a culinary scholarship at the ArtInstitute of Charleston. Check out www.bridgerun.comfor details.

‘Running to The Beat’On Friday, The Hippodrome, 360 Concord St., Suite 100

(next to the South Carolina Aquarium) is hosting a nightfor runners to “relax their minds and muscles.”From 6-9 p.m., Joe Clarke and his 19-piece Big Band will

be performing jazz and swingmusic of the big band eraand beyond.Tickets are $25 in advance, $30 at the door. Alcohol

will be available for purchase. Go to www.charlestonhippodrome.com for more info.

Finish FestivalThe race after-party from 8:30 a.m.-noon atMarion

Square (bound by King, Calhoun andMeeting streets) willinclude a little of everything.Live entertainment will be provided by the likes of

“American Idol” alum Taylor Hicks. The Orangeburgdance band The Mighty Kicks! will open for him.

Vendors will be set up around the perimeter. Souve-nirs, food and refreshments will be available for pur-chase.Also on the square will be the InTownDiscounts Buck

Truck, which will be filled with dollar bills totaling $1,000.Those who want to give it a whirl will have 30 seconds tocatch as many as they can.Around 10 a.m., a costume contest will be held. The

prize? $1,000. (For examples of some of the crazy charac-ters from runs past, check out Pages 22-23.)

BloodyMary ThrowdownAfter the Bridge Run on Saturday, from 10 a.m.-2 p.m.,

12 restaurants and bars fromCharleston will be competingfor bloodymary honors.Coast, Macintosh, Voo Doo, Closed for Business,

Basil, Cocktail Club, Fiddlers, Fleet Landing, Roost,Social and Poogan’s Porch will be among the moversand shakers.Tickets, which are $25 in advance, $30 at the door, in-

clude samples of all competitors. Food from 17 North andHomeTeam BBQ, as well as other alcoholic beverages, willbe available for purchase.Reggae music by The Dubplates will provide the

soundtrack for this throwdown at The Hippodrome, 360Concord St., Suite 100 (next to the South Carolina Aquar-ium).Go to tickets.bloodymarythrowdown.com for more.

‘Bash After the Bridge’Another post-Bridge Run event from 10 a.m.-2 p.m. will

be held on the other side of the river at the Omar ShrineTemple and Convention Center, 176 Patriots Point Blvd. in

Mount Pleasant.Eddie Bush and his band will perform. Food includ-

ing hamburgers, fish tacos and hot dogs will be avail-able for purchase. Water, soda and beer also will be forsale.

‘The Official Post Bridge Run Party’Sponsored by BlueMoon Beer, Red’s Ice House, Stage

Presence and Lee Distributors, this party has all the mak-ings of a memorable evening.From 6-11 p.m. Saturday at the Charleston Visitor Center

Bus Shed, 375Meeting St., enjoy live music from the BlueDogs and a variety of “special guests.”Barbecue, Lowcountry boil, beer and wine are included

in the ticket price, which is $40 in advance, $50 at the gate.Go to etix.com for more.

‘After the Bridge Run Ride’While Saturday will be for running and walking the Coo-

per River bridge, Sunday will be for biking in the FrancisMarion National Forest.This annual ride— featuring ride distances of 100,

62.5, 45, 33, 25 and 10miles—will start at 8 a.m. Sun-day at AwendawGreen, 4879 U.S. Highway 17 North inAwendaw.The cost is $40 for single bikes, $60 for tandems and

$20 for a family fun ride and includes post-ride food andmusic at Awendaw Green. In-person registration andpacket pick-up will be at the Trek store in Mount Pleas-ant 10 a.m.-7 p.m. Thursday and Friday and 10 a.m.-5p.m. Saturday. More at trekbikesofmountpleasant.com.

David Quick contributed to this report.

R21-710842 1

18 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

For many, running the Cooper RiverBridge Run is just the kickoff of a fun week-end and the glorious Lowcountry spring.But increasingly, local nonprofits are

using it as a teaching tool for youths tolearn about leading a healthy lifestyle fora lifetime.Among the groups is the Junior Girls Day

Out Community Project, established in2007 by Kathy Jackson to give girls ages7-12 the practical skills, taught in a fun, in-teractive way, to lead productive lives.“If you can catch them at a young age, we

can expose them to skills that will empow-er their lives,” said Jackson, stressing thatthe project’s programs are open to anyoneand strives to be multicultural.This is the second year that Junior Girls

has used the Bridge Run as the culmina-

tion of a nine-week, twice-a-week JuniorGirls Champion Fitness Club, which is as-sisted by student volunteers from the Col-lege of Charleston.Lashawnda Singleton, 11, of West Ashley

Middle School returned to participate thisyear because the Bridge Run was “cool andfun.”“I saw a lot of different people and they

had on costumes. There were men withcostumes on,” she recalls.So far this year, she enjoyed a trip the

group made to Sam’s Club, where theywere tasked with a scavenger hunt to fillthe recommended U.S. Department ofAgriculture food plate (half vegetables andfruit, quarter grain and quarter protein)with items found in the store.Other field trips were to Harris Teeter,

where a Medical University of South Caro-lina student taught them to read labels; tothe Vegetable Bin, where Michael Baileytalked to them about different produce;and to Lucky’s Southern Grill, where theylearned to make a healthier version ofmacaroni and cheese.The Junior Girls Fitness Club is teaching

others as well, namely student volunteerswho met with the girls and then actuallywill walk or run with three or four duringthe 10K.Among them are students in Michael

Flynn’s freshman seminar called “A BridgeToo Far? Sport Physiology and the CooperRiver Bridge Run.”Flynn said that while he teaches about

physiology, sports nutrition and training,part of the freshman seminar experienceis to get students into the community. Theclass and Junior Girls are a nice fit.Last year, Flynn, along with his wife and

some students, went to the St. Julian DevineCommunity Center every Saturdaymorn-ing to work with the girls.“The college students were only required

to do two Saturdays during the semester,but many of them kept coming tomake surethe girls were trained well enough to walkthe bridge,” Flynn said.“It’s great that the girls get exposed to the

College of Charleston students and viceversa. Some nice friendships have formed,and the girls really miss the college stu-dents on the days that they are unable toattend.”Flynn adds, “I look forward to the day

when I meet one of the girls on campus,perhaps in a freshman seminar class, andthey tell me they remember the bridge runtraining.”Volunteer Eva Karam, who is aMedical

University of South Carolina graduate stu-dent and researcher studying lupus, has beena regular with the group this year. Karamloved running the bridge last year andmetJackson at a volunteer fair atMUSC.“I started working with Kathy because I’m

passionate about fitness and I was lookingto get more involved in the community,”said Karam, a native of Palestine.“I’m really into showing them little things

they can do in their lives that can help themin their health and avoid problems like obe-sity,” Karam said.Themessage seems to be getting through.

For example, last week, two girls were eat-ing cheese curls and pretzels. They asked ifthe pretzels were the healthier options andKaram said they were.“We try not to tell themwhat not to do,

but what to do,” Karam said.

Bridge Run serves astool to teach health

BY DAVID [email protected]

DAVIDQUICK/THE POST ANDCOURIER

If you can catch themat a young age, we canexpose them to skills thatwill empower their lives.—Kathy Jackson, Junior Girls DayOut Community Project

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 19

A race overthe bridge?NowayBY CEDRIC JAGGERSSpecial to The Post and Courier

A long time ago in a Galaxy far away ...wait, that was a movie.Let’s start again.A long time ago over a river not so far

away, there was not a race. Then, begin-ning in 1978, there was the Cooper RiverBridge Run. Since then, I’ve run 33 in arow— Imissed the first one because of abroken leg.As we approach the 35th annual Bridge

Run, here are the three most memorablemoments for me.

1979Picture just over 1,000 runners gathered

at the starting line in the parking lot infront of the aircraft carrier Yorktown atPatriots Point.There was a huge bottleneck of runners

as the road narrowed to get out to Cole-man Boulevard, where we turned left andheaded up one lane of the Silas N. Pear-man Bridge, the “new bridge” as it wascalled at the time.That’s right, runners were on one lane

only of the three-lane bridge and cars wereheading towards us in the other two lanes.I remember a guy in a Chevrolet leaning

out of the window of his car and yelling atme ‘What the (expletive) is going on?”It was only the second Bridge Run and

most people in the area didn’t even knowit was happening.The 1,015 official finishers made the Coo-

per River Bridge Run the largest race in thestate that year and it has been the largestevery year since.It was the last time the race used just one

lane. The race was moved to the two-laneGrace Memorial Bridge until 1995, whenthe race moved back to the Silas N. Pear-man Bridge and used all three lanes.

1986Do you like fog? Do you like heat? Do you

like traffic delays?Well, the ninth BridgeRun got them all.In those days, mywife Kathy and I car-

pooled from the finish beside the FederalBuilding onMeeting Street to the startingline with Dennis and Beverly Hiott.Kathy said sheneeded touse theportable

toilet beforewedrove toMountPleasant, butI insistedwewait untilwegotover thebridge

because itwas foggy. Iwas concerned itwould take too longandwewouldn’t beabletoget agoodparkingplace.Little did we know.Wewere driving across the bridge at

about 7:20 a.m. when right behind us therewas a huge crash involving a bus and a car.The bridgewas completely blocked.The next day’s newspaper reported be-

tween 300 and 500 runners were trappedon the bridgewhen the racewas started at9 a.m., 30minutes later than the scheduledstart time. I remember seeing some run-ners get out of their cars and join the race(no chip timing back then).Meanwhile, the temperature kept climb-

ing and it was 72 degrees with bright sun-shinewhen the race started, making it thesecond hottest Bridge Run.

1990It was 50 degrees and raining the

morning of the 13th Bridge Run. But ex-actly as the starting gunwas fired, the rainstopped. Thewind also died down,makingall us happy.Coincidentally, a Kenyanwearing race

number 13won the race.So has it ever rained during a Bridge Run?

Once, in 2005.It was the last year the racewent over the

Silas N. Pearman Bridge before it was torndown. I remember standing aroundwait-ing for the race to start wearing a plasticbag for protection from the rain. The racestarted and the rain continued.

Dawnof a neweraI have a couple of other images fromdif-

ferent years inmymind:2003: Running up the Pearman Bridge

and seeing the construction of the ArthurRavenel Jr. Bridge.2006: The first race on the new Ravenel

Bridge, looking to the right as we ran overit and seeing the still-standing pieces of thetwo old bridges.Hey,maybe somedaywhen the Bridge

Run is 70 years old, somebodywill sit downandwrite about a race held long ago. A racein 2012 called theCooper River Bridge Run.

Editor’s Note: Cedric Jaggers is authorof “Charleston’s Cooper River Bridge Run:A Complete History InWords And Photo-graphs,” published by Evening Post Booksin 2011.

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20 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

Over thebridgedespite

double-lungtransplant

BY DAVID [email protected]

A year ago, Lorcan Lucey could only dream of participatingin the Cooper River Bridge Run, something the avid endur-ance athlete last did in 2005.The 48-year-old mortgage company owner’s four-year

battle with idiopathic pulmonary fibrosis, triggered by rheu-matoid arthritis, had taken its toll on his lungs.Lucey, who along with his wife Lizzy, have always lived ac-

tive lives. Even as his lung disease worsened, they continuedto travel to places such as Norway, Chile and Thailand forhiking and biking, albeit very slowly.He continued living his life, managing his disease, until last

April when his lung function dropped to about 30 percent.“My lungs really began to crash,” Lorcan Lucey said. “I

would judgemy next action by how far it was. If it was morethan 10 feet, I’d have to sit down. It would take me a halfhour to get dressed. I couldn’t even talk on the phone with-out having to stop.”OnMay 12, 2011, he was officially put on the lung trans-

plant list. Thirteen days later, he couldn’t breathe and washospitalized.Lucey’s misfortune, however, had a fortunate twist.TheMedical University of South Carolina had recently re-

established its lung transplant program, giving it first prior-ity to lungs procured in the Palmetto State.Within a day ofLucey being hospitalized, a set of lungs became available and

surgeons performed a double-lung transplant.Lucey’s return to active life has been a testament to modern

medicine. Three months after surgery, he and Lizzy werehiking inMaine.He describes his life as “wonderful” and said he is “loving

every day.”Over the winter, they participated in a Cooper River Bridge

Run training clinic and are looking forward to the 35th an-nual 10K onMarch 31.“I am signed up for the walk, but I’m not sure if I will run

or kick back and enjoy a good walk,” Lucey said. “Some otherfolks from the transplant team/patients maybe walking, so Imay just join them.“The good news is I am experiencing the ‘fun of the run’ all

over again. It feels so freeing and it is bringingme to a betterfitness level.”While many people won’t give running or walking the

bridge much thought, for Lucey it will be very special.“I think everything is about what I can and get to do now.

On the bridge I will say a prayer for Jonathan, my organ do-nor, and his family.” Lucey said. “I will give thanks for thegift of life — a second go-round, if you will — to be withmy wife, family, friends, laughing and seeing the beauty ofCharleston from the bridge and just enjoying another beau-tiful morning.”

DAVIDQUICK/THE POST ANDCOURIER

Lorcan Lucey, who had a double lung transplant at MUSC inMay 2011, runs with wife Lizzy Lucey (right) and JaniceWilley during a Cooper River Bridge Run training clinic.

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 21

BY DAVID QUICK

Sincewinning the design contest for the35th annual Cooper River Bridge Run lastsummer, Greg Rawls hasmoved fromDan-iel Island to Beaufort, where the 56-year-old retired industrial hygienist is focusingon glass art.He realized his designwill be seen near-

and-far—on 50,000 T-shirts and 2,000posters— recently when hewas gettinggroceries at a Bi-Lo and saw a poster of hiswork.“It was kind of a shock,” Rawls said. “I am

sort of getting used to seeing it all over theplace, but it is still very special.”Rawls, who returns to Charleston about

once aweek, will be seeing evenmore ofhis designwhen he returns for events lead-ing up to the Bridge Run onMarch 31.Rawls, who has created glass art for 20

years, submitted entries to the Bridge Runtwo years prior to winning last year’s con-test.“I’m very flattered because there’s so

much great art submitted for this contest,”Rawls said last summer. “To have a non-traditional art form (glass art converted to aprint design), it’s amajor thrill.”Rawls describes his design as a sunburst

behind the bridge and said his color pal-ette is defined by the Lowcountry.Bridge Run race director Julian Smith,

who did not participate in choosing the de-sign, said he likes Rawls’ designs, recalling a

similar one submitted as glass art in 2010.Rawls said winning the Bridge Run design

contest is a way to bring attention to an artform not widely recognized in the South-east.Rawls displays his art at Edward Dare Gal-

lery on Broad Street, Sandpiper Gallery onSullivan’s Island, Blue Heron Glass inWestAshley and The Gallery in Beaufort.

Design contest winner saysseeing posters is ‘a shock’

DAVIDQUICK/THE POST ANDCOURIER

Glass artist Greg Rawls (right) talks about his winning design as Race DirectorJulian Smith displays it during the poster unveiling late last summer.

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22 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

Black GirlsRUN!groups

converge inCharleston

BY DAVID [email protected]

A new movement afoot in America’s running world will bewitnessed at the 35th Cooper River Bridge Run andWalk.Hundredsof blackwomen in severalBlackGirlsRUN!groups

will converge on Charleston not only for the 10K on Saturday,but a little pre-race camaraderie on Friday.Doretha Walker of Mount Pleasant founded the Black Girls

RUN! Charleston chapter on Facebook in October. The grouphasgrownto310sinceDecember,whenaboutadozenmembersparticipated in the Reindeer Run 5K in downtownCharleston.FortheBridgeRun,WalkersaiddozensofmembersfromBGR!

groups from Atlanta; Charlotte; Greensboro, N.C.; Columbia;Orangeburg; and Florence will be arriving and will carbo-loadat Runaway Bay inNorth Charleston on Friday night.Inall,Walkeranticipatesabout200groupmembers, including

at least 40 locals, to be running the Bridge Run.“This will be the first time we will havemore than a few of us

runningtogetherandthefirst timethatBGR!s fromotherplacesarecomingdownenmasse torun.This isexciting,”Walkersaid.“Hopefully, this will encourage more women to come out to

run and motivate those who started running with us to keeprunning.”Walker said the local group has beenmeeting twice a week to

runthebridgesothatmemberswillbeaccustomedtotheinclinesand running sixmiles.“The runs are for all ability levels and no woman gets left be-

hind,”Walker said. “We provide support, advice and laughteron the runs. The goal is to help eachwomanmove her running

to the next level, which is determined by her.”

A newwave of runnersTheDecember edition of Runner’sWorld documented the rise

of Black Girls RUN! in an in-depth report called “Why is Run-ning SoWhite?”Thereportexaminesthereasonswhyblacksarenotproportion-

ally represented in long-distance running and road races despitethe fact that thegrouphasa longhistoryofdominatingshort-dis-tancetrackeventsandAfricansdominatelong-distancerunning.Inanutshell, thereportsaidthatblacksgravitatetoothersports

in their youth, such as football and basketball, and have fewerrole models involved in running. When those role models doshow up, such as OprahWinfrey and Sean “P. Diddy” Combs,they tend to do onemarathon and quit running.Statistics back up anecdotal evidence in showing the low rate

of participation by blacks in long-distance running.While the U.S. Census Bureau says that African-Americans

made up 13 percent of the population in 2010, Running USA’s“opt in”NationalRunningSurveyput thegroupasonly1.6per-cent of core runners, described as those serious enough to trainyear round and enter races.

Why does it matter?In a study conducted from2006 to 2008, theCenters forDis-

easeControl andPrevention found thatblackshada51percenthigher prevalence of obesity compared to whites. The figures

PHOTOGRAPHS BYDAVIDQUICK/THE POST ANDCOURIER

In October, DorethaWalker (second from left) organized a Black Girls RUN! chapter in Charleston.

Gabrielle Clark (right), 24, of Mount Pleasant runs with her older sister, Dr. Kenosha Gleaton, during the 21stannual Reindeer Run last fall. Both have been participants in Black Girls RUN! group runs since October.

were worse for diabetes: The risk for non-Hispanic blackswas 77 percent higher than whites.Dr. Kenosha Gleaton, a 33-year-old gynecologist, joined

Black Girls RUN! Charleston for her patients and herself.“I’mpreaching tomypatientseveryday, so Ineed topractice

what Ipreach,”Gleatonsaid. “We(blacks) areat risk forheartdisease, chronic hypertension, diabetes, obesity and every-thing tied into those diseases. Running can make a majordifference. After a week of running, I could see a differenceinmy body.”

Solo nomoreSummerville’s Verdercia “Dell” Toomer welcomes the in-

flux of black runners and hopes more, including men, willbe more common at road races.The 54-year-old, who works on an assembly line at Cum-

mins Turbo engine plant, started running 25 years ago.Aftergettingmarriedandhavingthesecondof twochildren

at age 27, her 5-foot-1 frame was carrying 196 pounds. Sherecalls climbing stairs where her husband worked, at FortBragg in North Carolina, and being completely winded. Tomakematters worse, she smoked.In1987, shedecided to takeaphotographofherself andwas

shocked. It was what she needed to change.She quit smoking, started eating healthier, began walking

and, shortly thereafter, running, which eventually droppedher weight to a stable 124 pounds.She said running races are important for motivation and

to bond with other healthy people. Toomer adds that theBridge Run helped her break the only motivational funk—shestoppedrunningfor twomonthsabout twoyearsago—inthe 25 years back in 2008.“That’swhenCumminshadacutbackandwehadmorework

with less people. Iwas sodrained. Iwas tiredof jugglingworkandrunning,but theBridgeRuncameupandIwouldn’tmissthe Bridge Run, so I started running again,” she said.

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 23C52-722108

24 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

Who says running isn’t much of aspectator sport? Every year, runnersandwalkers dress up in team outfitsand special costumes. Here are afew of our favorites from last year’srun. For galleries of runners thisyear, go to postandcourier.com.

A fun runtowatch

WADE SPEES/THE POST ANDCOURIER WADE SPEES/THE POST ANDCOURIER

ROB TIMMERMAN/THE POST ANDCOURIER

PAUL ZOELLER

PAUL ZOELLER

SPECIAL ADVERTISING SUPPLEMENT COOPER RIVER BRIDGE RUN 2012 • 25

ROB TIMMERMAN/THE POST ANDCOURIER

ROB TIMMERMAN/THE POST ANDCOURIERROB TIMMERMAN/THE POST ANDCOURIERPAUL ZOELLER

26 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

The Cooper River Bridge Run attractsworld-class competitors, including lastyear’s winners Shewarge Amare (fromleft), Lelisa Desisa and Chad Johnson. Forcomplete coverage of the competition, in-cluding the results for all participants,go to postandcourier.com.

The elite

TOM SPAIN/THE POST ANDCOURIER WADE SPEES/THE POST ANDCOURIER TOM SPAIN/THE POST ANDCOURIER

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In the produce department, we have Walter. And only the

crispest, freshest produce has made it through Walter’s rigorous

triple inspection. In fact, customers have been relying on Walter for

decades to make sure that everything in the produce department is

at its freshest and finest. We’re so sure it will be, that we offer

double your money back if it isn’t fresh. And Walter’s Produce

department has gotten a fresh new look. Now there are tips on

healthy eating, advice on storage and really anything you want to

know about produce.

Our Gold Star Meats are always delicious. We use Certified

Angus Beef, and only 8% of all Angus Beef is good enough to even

be considered. That means not only is our beef Angus, but it’s the

best Angus around. Our Gold Star pork and chicken are also the

most tender, juiciest meats you can find. All in all, we’re proud to

be serving you the finest Gold Star Meats. And you can only find

them at BI-LO.

Sweet Dreams cookies, cakes and ice cream are perfect for

birthday parties and just about any other occasion on your

calendar. Our cakes are made custom and our cookies capture that

gourmet taste usually only found in boutique bakeries. We’re also

excited about all 15 flavors of our new Sweet Dreams premium ice

cream.

In addition, we have several other great brands you can only

find at BI-LO. Our Lip Lickin’ Chicken is fresh, never frozen and

comes in fried, rotisserie, and now baked for a healthy alternative.

Our Lip Lickin’ Fried Chicken is hand breaded daily, and our

rotisserie chicken is always tasty and juicy. Also, our Chef’s Catch

Seafood is such high quality it’s used by many restaurant chefs.

With Chef’s Catch, you’ll always be able to find quality tilapia,

haddock, flounder, salmon and more. And rest easy knowing it’s

fresh – it’s 72 hours from sea to store.

You can find tons of ways to save here at BI-LO. We have

BONUSCARD deals throughout the store, as well as fuelperks!.

With fuelperks! you can save on gas just by shopping for groceries.

Also, with buy one get one free deals, price lock and e-coupons,

well, the savings really start to add up.

Not only do we have a strong commitment to freshness,

quality and savings, but we’re also committed to the Charleston

area. And it extends past our stores’ walls and into the

neighborhoods and homes of the community. Last year alone, BI-

LO Charities donated over $200,000 and more than 41,000 pounds

of food to nurture children and families, strengthen educational

opportunities, and nourish the hungry in the Charleston area. And

we don’t plan on stopping there. In 2012, we intend to award

funding to the local schools, children’s charities and feeding

agencies fundamental in sustaining a strong community.

Additionally, each of our stores will support our strong partnerships

with local food banks and soup kitchens to provide food to the

more than 190,000 hungry Lowcountry residents. As your

neighborhood grocer for almost 40 years, we are committed to

making a positive impact in the lives of the individuals and families

that make Charleston such a special place.

28 •COOPER RIVER BRIDGE RUN 2012 SPECIAL ADVERTISING SUPPLEMENT

R78-709266